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Your AI Founder Coach
A deployable AI agent that runs your weekly review, decision support, and energy management. Configure once, run weekly.
AI Marketing Manager
The senior marketing director you can't afford on retainer. Reviews your week, audits your channels, tells you what to cut.
Product Delivery Agent
A deployable AI agent that drafts PRDs, synthesises customer feedback, plans the roadmap, and writes release notes. Configure once, run per feature.
Hiring Funnel Agent
A deployable AI agent that runs your hiring funnel — JDs, candidate triage, interview kits, offer letters, candidate comms. Configure once, run per role.
Monthly Bookkeeping Agent
A deployable AI agent that runs your monthly close, BAS prep, and cash flow updates — AU-tax compliant. Configure once, run every month.
Customer Success Agent
A deployable AI agent that monitors customer health, drafts save plays, and surfaces expansion opportunities. Configure once, run daily.
GP referral letter agent
Letters to and from GPs in one workflow: drafts the formal letter, attaches the right context, suggests next steps for shared care.
AI Product Manager
Senior PM who reviews your roadmap, kills the wrong work, and tells you the one feature that moves the metric.
Referral letter to GP
Formal letter to a GP referring back, requesting imaging, or escalating a finding. Professional medical tone, AHPRA-compliant.
Negative review response agent
Multi-step agent for handling a 1-2 star review: triage severity, draft response, plan offline recovery, decide if a refund/credit is warranted.
Marketing Manager Agent
A deployable AI agent that runs your weekly marketing — plans, drafts, schedules, and measures across every channel. Configure once, run every Monday.
Build a niche-specific AI automation offer (any vertical)
Pick any niche — accountants, lawyers, real estate, gyms, restaurants — and build a complete AI automation offer for that industry. The universal version of all the niche-specific templates.
AI Operations Manager
Systems thinker who finds the loops killing your week. Maps your workflow, names what to automate, and what to delete.
AI Customer Service Lead
Your support team in a single agent. Drafts the reply, reads the situation, tells you when to escalate vs let it go.
AI Inbox Triage
Your daily email assistant. Reads the inbox, ranks the actions, drafts the replies, kills the noise.
AI SEO Specialist
Senior SEO practitioner who reviews your site, keywords and rankings weekly. Tells you the one fix that moves the metric.
Your AI Researcher
A deployable AI agent that designs studies, synthesises interviews, and ships insights into product decisions. Configure once, run per study.
AI Hiring Manager
Ex-recruiter who's hired 200+. Writes the job ad, sifts the resumes, tells you which candidates to actually meet.
Plain-English NDIS progress report
Turn session-by-session notes into an NDIS progress report a non-clinician (parent, support coordinator, planner) can actually read.
Course / programme description for a landing page
200-word landing page block describing your programme — outcomes, format, who it's for, what it costs. No hype.
Weekly client/exec marketing report
Tight 1-page weekly report covering metrics, wins, blockers, and next week's plan. Stops the 'what did we do this week?' panic on Friday afternoon.
Sales Deal Agent
A deployable AI agent that reviews your sales calls, scores deals (MEDDIC), drafts follow-ups, and flags at-risk deals. Configure once, run after every call.
Brief for a designer or video editor
Structured brief that actually gets used. Covers what, who, where, why, and the mandatories — no fluff.
AI Sales Coach
Your weekly sales coaching call without the $400/hour bill. Bring your pipeline, your worries, your stuck deals - get coached.
AI Designer (Senior)
Senior brand designer who reviews your work, names what's not working, and tells you the move that lifts the whole piece.
AI Brand Strategist
Senior strategist who asks the questions you've been avoiding. Pressure-tests your positioning, voice and brand decisions.
AI Copywriter
The senior copy chief who makes you cut your own filler. Reads your draft, tells you what to kill, then rewrites the rest.
AI Social Media Manager
Your senior social manager. Reviews your week's posts, kills the ones that won't work, plans next week to actually move the needle.
Intake form summariser
Paste a client's intake form responses → get a 1-paragraph summary with key points, flags and a suggested first-session focus.
NDIS report agent (end-to-end)
End-of-plan-period workflow: notes + outcomes + sessions delivered → full NDIS progress report ready for plan review, written for the planner audience.
Daily clinical notes agent
End-of-day workflow: paste your scribbled notes from each session, agent returns clean SOAP-format notes ready to copy into Cliniko/Halaxy/PowerDiary.
AI Book Keeper (AU)
Your AU-savvy book keeper for the small jobs in between BAS quarters. Knows Xero, GST and what the ATO actually wants.
New client intake agent
Pre-first-session workflow: takes a client's intake form, returns clinician summary + flags + first-session focus + welcome email + Medicare/insurance check.
Practice marketing engine agent
Weekly content workflow: takes one anonymised client win + your specialty angle, produces a Facebook post, an Instagram caption, a Google Business update, and a referrer email.
Hiring agent: from job ad to interview shortlist
End-to-end hiring assistant for tradies: job ad copy + screening questions + interview structure + reference check script. One workflow, one apprentice hired.
Lapsed-client recall agent
Pulls clients who haven't booked in X weeks, segments by reason, drafts the right recall message for each (gentle for grief, direct for routine).
AI Pricing Analyst
Pricing economist for SMBs. Tells you when you're under-charging, over-charging, and where you're leaving money on the table.
Design System Agent
A deployable AI agent that briefs designs, reviews work for brand consistency, and ships systems that compound. Configure once, run per project.
Pre-arrival email 3 days before the booking
Sent 3 days out: builds excitement, confirms the practical bits (arrival time, parking, dress code, dietary), and asks the one question that lets you make the stay better.
Welcome note for the room or table
A handwritten-style welcome note that gets left on the bed, the bar, or the dinner table. Warm, specific, and short enough to actually be left somewhere.
Special occasion guest acknowledgement
For when you know a guest is coming for a birthday, anniversary, engagement, or first night out after a hard year. Acknowledges the moment without making a song and dance.
Post-visit thank you with a soft review ask
Day-after thank-you email or SMS that doesn't feel like an autoresponder. Mentions one specific thing about their visit, then makes the review ask feel like a favour rather than a chore.
Recovery message when something went wrong
For the guest who had a hiccup mid-stay or mid-meal. Owns the issue, says what you're doing about it, makes a concrete gesture, opens the door for them to come back.
Annual pricing review check
Walks you through an annual pricing review without spiralling: are you charging your worth, what to raise, what to leave, how to tell customers without losing them.
Tiered pricing page (good, better, best)
Builds a three-tier pricing page that nudges most people to the middle tier and pre-handles the "what's the difference?" question without a giant feature grid.
Quote follow-up sequence (3 touches over 10 days)
Three follow-up messages for the quote that went silent: a friendly nudge, a useful re-frame, a final "should I close this off" check. Stops you ghosting your own pipeline.
Quote reply to a customer enquiry
Drafts a friendly reply to "how much does it cost?" with the quote, what's included, what isn't, and a clear next step. So you stop disappearing for two days then sending a wall of text.
Rate increase letter to existing customers
Drafts the rate increase email that doesn't apologise to death. Explains why, gives notice, offers a small loyalty option for the long-timers.
Home exercise program handout
Drafts a clear daily home exercise plan with reps, sets, frequency, and progression cues. Plus the warning signs that mean stop and call us.
Lifestyle factsheet for a chronic condition
Drafts the sleep, food, movement, and stress factsheet for a patient managing a chronic condition. Specific enough to follow, gentle enough to actually do.
Plain-English condition explainer for a patient
Turns a clinical diagnosis into a 1-page handout the patient can actually read. Covers what it is, what causes it, what we're doing, and what they can do at home.
Post-session what to expect handout
After-session handout: what they might feel tonight and tomorrow, what to do about it, and when normal soreness crosses into something to call you about.
Red flag warning sheet for the patient
Lists the specific symptoms that mean stop, call the clinic, see a GP, or go to ED. Bypasses the "is this normal?" 11pm text and protects both of you.
Commission forecast from listings under contract
Reads your pipeline of listings under contract and forecasts the next 90 days of commission income, with risk ratings on each settlement.
Commission split tracker (agent vs agency)
Calculates your take-home from a sale after the agency split, conjunction agent share, and any referral fee. So you know what actually lands in your account.
GST commission invoice for the vendor
Drafts the formal commission invoice to the vendor on settlement, with the GST line, agency ABN, and trust account note. The compliant version, not the casual one.
VPA reconciliation at settlement
Reconciles the vendor's marketing spend against what was actually delivered, what they pre-paid, and what comes off the commission at settlement.
Trust account weekly reconciliation script
Walks the weekly trust account reconciliation step by step: deposits in, withdrawals out, balance match, exceptions to flag. The discipline that keeps your REI audit clean.
Sales report by SKU
Ranks products by units sold, revenue, margin, and stock health for the period you pick. Tells you what to push and what to wind down.
Monthly Shopify revenue readout
Turns last month's Shopify data into a 1-page readout: what mattered, what to fix, what to ask next.
Daily ad spend ROAS check
Quick scan of yesterday's ad spend vs revenue across Meta, Google, and TikTok. Flags loss-making campaigns before they bleed another day.
Weekly ecommerce metrics digest for the team
Compiles the 6 numbers worth knowing (revenue, orders, AOV, traffic, conversion rate, ad spend) into a Monday-morning email the team reads in 60 seconds.
GA4 funnel drop-off finder
Walks the conversion funnel from visit to purchase and points to the biggest leak in plain English, no GA4 jargon.
Voucher liability + commission split reconciliation agent
A voucher + commissions workflow specific to multi-chair personal-services venues: liability position, revenue treatment, commission splits, GST on expired vouchers, and clean journals.
PSI + contractor income classification agent for creative freelancers
A PSI classification workflow for creative freelancers: apply the 4 ATO tests, name the deduction impact, and produce the questions to take to the accountant before lodgement.
Mid-project scope creep capture + comms agent
A scope-creep workflow that calls the ask in or out, prices the work, gives the client three options, and produces both the reply and the internal log entry.
Quarterly business review agent (slide outline + speaker notes + Q&A)
A quarterly business review pack: 10-slide outline, speaker notes, the hardest question prep, the 90-second decision script, and the same-day follow-up email.
Post-inspection buyer follow-up sequence agent (3 touches, 7 days)
A 3-touch post-inspection sequence (SMS, call, email, final SMS) plus the CRM scorecard - the full follow-up loop in one place, so no buyer falls through.
Bulk product description agent (from spec sheet to 5 SKU descriptions)
A bulk-SKU description workflow that produces title, short copy, long copy, three alt-text options, and three FAQ stubs for each of 5 products at once.
Quarterly retainer review agent
A 5-output quarterly review pack: recap doc, outcome scorecard, renewal proposal, the email, and the call talking points - including the response to "we need to think about it."
Mid-engagement scope shift capture + comms agent
A 5-step scope shift workflow: scope check, the pricing, three client options, the reply, and the variation order - so mid-engagement asks get handled in 30 minutes instead of becoming write-offs.
No-show policy + comms agent (policy, reminder, post no-show)
A 5-piece no-show system: policy, confirmation email, 24-hour reminder, same-day confirm, and the post no-show message - all tone-matched to the venue.
Application outcome reply agent (yes, no, conditional)
A 5-piece application outcome pack: successful reply, conditional reply, declined template, owner update, and the same-day admin checklist - compliant and kind.
High-volume rental enquiry triage agent
A high-volume rental triage pack: Green/Amber/Red scoring, three reply templates, and the owner update - so a 60-enquiry rush gets handled in under 30 minutes.
Weekly LinkedIn authority post agent for professionals
A weekly LinkedIn workflow for professionals: the post itself, three hook variations, three first-comment additions, a reply bank, and a learning lever if it does not land.
Refund denial agent (firm, fair, AU Consumer Law aware)
A 5-step refund denial workflow: a Consumer Law sanity check, the decline reply, a tone pass, the escalation message, and the policy lesson - all on one page.
Weekly supplier orders agent (stock check to confirmations)
A weekly orders workflow: demand model, per-supplier order list, the over/under-order sanity check, the order messages, and the receiving checklist.
Difficult parent conversation reply agent
A 5-step workflow for replying to a pointed parent message: read the subtext, triage the type, draft the reply, leave the door open, log the note.
In-person complaint recovery agent (right then + follow-up + internal fix)
A 5-step in-person complaint workflow: the response in the moment, the next-day follow-up, the internal fix, the pre-drafted review response, and the personal lesson.
No-show recovery agent (kind first, policy second, rebook third)
A 4-message no-show recovery flow: a kind first touch, the warm follow-up, the policy reminder, and the boundary message if it is becoming a pattern.
Chronic no-show client policy escalation agent
A 5-step chronic no-show escalation: decision check, the message, the internal record, the team brief, and the pushback reply - the whole boundary conversation, drafted in one go.
Engagement letter draft agent (from intake to send-ready)
A 5-section engagement letter draft + the send-with email: scope, fees, assumptions, termination/variation, and the signing instructions.
Annual engagement letter renewal agent
A renewal pack: summary email, updated engagement letter, objection notes, the graceful "they are leaving" reply, and the CRM record - so renewal does not become a renegotiation.
Cohort kickoff email sequence agent (3 emails into start week)
A 3-email cohort sequence that handles the calendar prep, the day-before nerves, and the mid-week-one drop-off pattern that kills group programs.
Weekly vendor report agent (campaign data, narrative, recommendation)
A weekly vendor report that turns numbers into a story and a recommendation: cover summary, data table, buyer feedback, comparables, the recommendation, and the call agenda.
Quarterly BAS prep agent for solo coaches
A 5-step BAS prep workflow for solo coaches: income split, expense categories, GST position, owner-pay check, and the 5 questions to ask the accountant.
Three-touch invoice escalation agent (gentle, firm, formal)
Three escalating chase drafts (day 7, 14, 21), plus the pause-work email and the CRM flag - everything ready to send without rewriting under pressure.
Cold pitch sequence agent (3 emails over 3 weeks)
A 3-email cold sequence that opens with a specific observation about their work, follows with proof, and closes the loop gracefully - useful over persistent.
Mass shipping delay notification agent
A 5-channel delay notification pack: email, SMS, Instagram Story sequence, website banner, and the CS reply template - all in the founder's voice, all matched to the same new ETA.
Weekly roster build agent (demand forecast to swap message)
A weekly rostering workflow: forecast, the roster itself, wage % check, the publish message, and the gap-alert template.
Vendor price conversation prep agent
A 6-piece vendor price conversation pack: data sheet, opening script, the recommendation, three objection answers, the refusal script, and the follow-up email.
Seasonal menu launch agent (4-week plan)
A 4-week launch plan with weekly milestones for content, press, bookings, staff training, and the post-launch capture - so the new menu is a moment, not a soft fade.
Messy enquiry to scope doc agent
A 5-step scoping workflow that turns a messy enquiry into a 1-page scope doc, the 5 questions to lock down, a red-flag check, and the reply that opens the conversation.
Monthly client performance report agent (data to narrative to next-month plan)
A monthly report that turns numbers into a story the client will read: executive summary, KPI commentary, the narrative, the next-month plan, and a 7-slide outline if you present live.
Weekly food cost % review agent
A weekly food cost workflow: real % calculated, gap explained, three likely leaks, one menu-level fix, and three numbers to track next week.
Monthly multi-channel sales reconciliation agent
A multi-channel reconciliation workflow: per-channel summary, fee categorisation, GST treatment, the discrepancy list, and the journal entries for the bookkeeper.
Win-back agent for clients gone 3+ months
A 5-piece win-back pack: the main message, a short version, a "yes" reply, a graceful "no" reply, and the internal update - so the loop closes cleanly either way.
SEO-optimised product page agent (one product, full on-page)
One product, one full on-page SEO + copy pack: title tag, meta, H1, hero, body, bullets, FAQ, re-cut review excerpts, and internal link suggestions.
End-of-week cash + EFTPOS reconciliation agent
A 5-step weekly reconciliation: per-day match, tip handling, comp/staff meal check, GST scan, and the bookkeeper handover - so Monday opens clean.
Refund-or-replace decision agent
A 5-step refund workflow that checks AU Consumer Law, picks the right remedy, drafts the reply, lists the internal action, and flags the pattern if there is one.
Disputed invoice resolution agent
A 5-step dispute workflow: line-by-line audit, negotiation strategy, the reply, credit note if needed, and the escalation path - so disputed invoices resolve in days, not months.
Long-form article launch agent (LinkedIn + email + DM outreach)
A long-form launch pack: the main post, three follow-ups, the list email, three personal DMs, and a reply bank - so one good article gets read by everyone who should read it.
Professional services dunning agent (reminder, demand, solicitor)
A 5-step formal dunning workflow with reminder, demand, final letter, phone script, and the escalation checklist - so chase is paperwork, not anxiety.
Weekly authority post agent: one insight, five posts
A weekly content workflow that turns one client insight into five distinct posts, a 4-week recycle plan, and a reply bank for the comments they will attract.
Negative review response agent (personal services)
A 5-output negative review pack: severity check, public response, private outreach, internal fix, and the website FAQ tweak that pre-empts the next one.
Pre-engagement scope workshop agent (run a 60-min session that locks scope)
A 5-piece scoping workshop pack: 60-minute agenda, discovery questions, live capture template, the same-day follow-up email, and the in-call fee objection handler.
Match Stripe payouts to bank deposits
Reconcile a week of Stripe payouts to the deposits in your bank feed — accounts for fees, refunds and chargebacks, flags anything that doesn't match.
End-of-week wage cost vs revenue snapshot
A Sunday-night wage % vs revenue snapshot for the week, with a single specific roster change recommendation for next week. Best day, worst day, and the why behind each.
Engagement letter — scope variation request
A scope variation request that separates new work from the original engagement so it's documented and billable, not absorbed. References the original engagement, names the clause, gives fee + time + sign-off path.
LinkedIn post: explain a regulation change for SMEs
A regulation-change LinkedIn post for SME owners — opens with a "who this is for" line, leads with the common misconception, gives numbered actions + deadline + consequence. Plain, practical, never alarmist.
Refund denial reply with a real alternative
A refund denial that's firm but human — explains the policy in plain English, references Australian Consumer Law where relevant, and offers a genuine alternative instead of a dead-end no.
Final notice + stop-work — invoice 30+ days overdue
The final pre-debt-collector notice for a freelance invoice. Firm, factual, gives a clear pay-by date and a payment-plan off-ramp. Doesn't burn the bridge if there's still one to save.
Monthly takings vs expenses summary to your bookkeeper
A monthly summary email to your bookkeeper with headline numbers, income breakdown, expense breakdown, notes/queries, and what you'll attach. Stops them chasing you each BAS quarter.
Categorise mobile + in-salon income for the BAS
BAS-ready categorisation that splits mobile vs in-salon appointments, applies ATO cents-per-km vehicle deduction against the mobile side, and gives a margin snapshot per channel.
Same-day no-show fee charge explanation
A no-show fee explanation that documents the agreed policy, the reminders sent, and offers a one-line "tell me what happened" exit so they don't chargeback. Calm and firm, not accusatory.
Repeat no-show — deposit-going-forward conversation
A firm-but-warm follow-up to a repeat no-show that sets a deposit-going-forward rule without lecturing. Tone shifts at the close depending on whether you actually want to keep them.
Out-of-scope request — decline or quote separately
An out-of-scope request reply that picks one of three clear paths (decline / refer / quote separately) and holds the line. State the decision in line 1, reaffirm what stays in scope, no "unfortunately".
Pre-debt-collector final notice with prompt-pay discount
A pre-debt-collector final notice that offers a prompt-pay discount as the rational off-ramp before referral. Calm, commercial, names the alternative without threatening. The "I'd rather we close this than hand it off" line is the unlock.
Plain-English engagement letter cover note
A plain-English cover note that goes ABOVE the formal engagement letter — translates the clauses into what the client's actually agreeing to, names the out-of-scope limits, invites questions before signing.
Categorise a month of Shopify transactions for the BAS
Drop in a month of Shopify transactions and get a BAS-ready categorisation table — category, GST status, notes, totals, and flagged items for your bookkeeper.
Categorise a venue's weekly POS export
Categorise a week of POS takings (Square / Lightspeed / similar) into Xero-ready categories with GST status, fees and bookkeeper-flag column. Totals by category at the bottom.
Emotion-coded comment teardown
Sort raw audience voices into eight emotion buckets so you can see which feeling is driving the loudest behaviour.
Build a 'research as a habit' practice
Builds an individual practice of weekly research habits for any role.
Plan a brand video series
Plans a recurring brand video series with format, cadence, and 8 episode ideas.
Design an ebook cover
Drafts an ebook cover concept with title, subtitle, imagery, and reader-fit.
Workflow: support ticket triage + draft-reply system
Multi-step workflow that classifies, prioritises, and drafts replies for incoming support tickets.
Workflow: customer success daily briefing
Generates a daily briefing for CSMs covering at-risk accounts, expansion signals, and tasks.
Workflow: customer interview scheduling automator
Automates the recruit + schedule + reminder workflow for customer interviews.
Workflow: customer interview research → product backlog
Translates customer interview themes into prioritised product backlog items.
Discharge summary agent
End-of-care workflow: takes the case start-to-end, produces a discharge summary tuned to the audience (client, GP, NDIS planner, insurer).
Workflow: weekly product analytics review
Reviews weekly product analytics + recommends product changes.
Suggest titles for an essay
Generates 12 title options for an essay across different positioning angles.
Workflow: NPS detractor follow-up
Routes NPS detractors to the right human within 24h with a personalised outreach.
Medicare / private health rebate agent
Helps explain to a client what their rebate will be (Medicare CDM, MHCP, private health), confirms eligibility, drafts the receipt + claim instructions.
Practice growth strategy agent (quarterly)
Quarterly business strategy review: revenue, capacity, conversion, churn, fee model, hire/no-hire, niche tightening. Practice owner's CFO + COO + brain combined.
Build a 'research vs product feedback' triage
Distinguishes research-worthy questions from feature requests that should just go to the backlog.
Build a 'customer interview to insight' workflow
Streamlines the workflow from raw interview to shippable insight.
Google Apps Script for Sheets — automate a recurring task
Google Apps Script that does one specific thing on your Sheet, with the setup steps + a test row to verify before you turn the trigger on.
Write a one-sentence summary
Distils a long piece into a single, faithful sentence under 25 words.
YouTube channel trailer script (60 seconds)
A 60-second channel trailer that names the viewer, shows what you cover with one specific example per theme, and ends with a starter-video pointer rather than a generic "subscribe!".
Build a brand mood board brief
Drafts a mood board brief that gives a designer enough direction to assemble references.
Build a 'research roadmap' for a quarter
Plans a research roadmap for a quarter — which studies, when, and why.
Design an A/B test
Designs an A/B test with hypothesis, variants, primary metric, and decision rules.
Build an infographic brief
Briefs a designer to build an infographic that explains a concept visually.
Workflow: in-app announcement + activation
Coordinates an in-app announcement + activation campaign for a new feature.
Build an interview kit
Builds an interview kit for a role with questions, rubric, and per-stage focus.
Design an onboarding sequence
Designs a 3-step product onboarding sequence with copy, visuals, and progressive disclosure.
Build an animation brief
Briefs a motion designer to build an animation with style, length, and intent.
Brief a brand photoshoot
Briefs a full-day brand photoshoot covering shots, talent, locations, and deliverables.
Build a learning plan
Plans a 90-day learning plan to build a new skill with milestones and projects.
Audit a product onboarding flow for time-to-value
Where the onboarding flow loses users between sign-up and value. With the 3 fixes that move the needle.
Write a 'I need to delegate this' brief
Drafts a delegation brief that gives the receiver everything they need to do the work without you.
Workflow: customer onboarding video kit generator
Generates a customer onboarding video kit — record once, watch many times.
Build a research transcription + analysis workflow
Sets up a workflow for transcribing + analysing research interview recordings.
Build an off-boarding process
Drafts an off-boarding process that's respectful and protects the business.
Lapsed customer interview script
Build the questions that get a churned customer to tell you the actual reason they left, not the polite one.
Insurer escalation agent (WorkCover/TAC/DVA)
When the insurer wants more sessions / a return-to-work date / questions your assessment — this agent drafts the escalation letter + evidence pack.
Generate icon set concept
Designs an icon set concept with style rules, grid, and the 12 starter icons.
Tribe and subculture map
Map the subcultures your audience belongs to, so the campaign can borrow real social capital instead of inventing fake belonging.
Design a packaging concept
Designs a product packaging concept with structure, hierarchy, and unboxing moment.
Build a print ad concept
Designs a print ad concept with single-image impact and minimal copy.
Build a 'the look book' concept
Designs a brand look book that shows the brand applied across products and contexts.
Subjective wellbeing check-in agent (between sessions)
For psych or coaching practices: an automated weekly between-session check-in that surfaces drift before the next session, decides when to escalate.
Build career ladders
Designs career ladders for a function with levels, expectations, and promotion criteria.
Audit a pricing page for clarity and conversion
Where the pricing page leaks trust or confuses buyers. Forensic, not just 'add testimonials'.
Audit feature naming consistency across the product
Where features are named in 3 different styles inside one app. The cleanup plan.
Build a code of conduct
Drafts a company code of conduct that's specific and actionable.
Write a 'short version' of a long doc
Compresses a long document into the shortest version that still earns the reader's attention.
Build an ABM target account list
Builds an account-based marketing target list with tiering and outreach plan.
Run a trademark search (AU)
Plans a trademark search before adopting a new brand name.
Build a hiring scorecard
Drafts a hiring scorecard with outcomes, competencies, and rubric for the role.
Build a 'first board meeting' guide
Helps a first-time CEO prep for and run their first board meeting.
Group programme / class marketing agent
Launches a new clinical group (Pilates, exercise class, parent coaching, support group): builds the offer, target list, marketing posts, intake form, and 4-week launch plan.
Build an 'EA + founder' working agreement
Drafts a working agreement between a founder and their EA covering scope, comms, and trust.
Build a 'how to run an offsite' plan
Plans a 2-day team offsite covering work, connection, and recovery.
Build a performance improvement plan (PIP)
Drafts a PIP that's fair, specific, and gives a real chance to recover.
Workflow: social repurposer (long-form → 8 variants)
Turns a single long-form piece into 8 platform-native social posts.
Run a hire-vs-outsource decision
Compares hiring full-time, contracting, or outsourcing for a specific function.
Build a 'reorg' communication plan
Drafts the comms plan for a team reorg — managing change without panic.
Build a 'how to be a great manager of your founder' guide
Drafts a guide for the leadership team on how to manage 'up' to a founder/CEO.
Workflow: 'help me decide' framework
Walks through a decision with a structured framework.
OOH headline construction (8 words)
Write 10 outdoor headlines for the same idea, each under 8 words, each readable at 60kph.
Radio scripts (30s and 60s)
Write a 30s and 60s radio script for the same idea, with stage directions a producer can record from cleanly.
Build an executive dashboard spec
Specify the 8 numbers and layout for a weekly leadership dashboard — what the CEO actually wants to see at a glance.
Build a UI animation brief
Briefs a UI animation with purpose, timing, easing, and a fallback for reduced motion.
Design a notification system
Designs an in-app notification system with hierarchy, channels, and user controls.
Design a 404 / error page
Designs a 404 or error page that's helpful, on-brand, and not just a dead end.
Build a 'metric ownership' framework
Assigns clear ownership for every important metric — who's accountable for it.
Write a 'when I'm gone' professional handover doc
Drafts a comprehensive handover doc for someone covering your role temporarily or permanently.
Build a photo direction style guide
Drafts a photo direction style guide that any photographer can apply consistently.
Design a chart/data visualisation
Designs a chart that communicates one insight clearly without decoration.
Design a t-shirt for brand merch
Designs a brand t-shirt with concept, placement, and printing notes.
Build a brand 'voice in motion' guide
Drafts a guide for using brand voice in spoken contexts (podcasts, videos, talks).
Stress-test an identity in mono, small, embossed and in print
Does it work on a 16x16 favicon? On a black tee? In B/W faxed paperwork? Run the tests.
Creative fatigue indicator
Build the early-warning system for creative fatigue at the asset level, so you swap before performance drops.
Workflow: 'how to launch this feature' coordinator
Coordinates the cross-functional rollout of a new product feature.
Run a longitudinal customer study
Designs a longitudinal study tracking the same customers over time.
Workflow: 'turn this into a course' from existing content
Turns existing content (blogs, podcasts, talks) into a paid course.
Build a 'first sales hire' brief
Brief for the founder's first sales hire — when to hire, what level, comp, and ramp.
Design a magazine cover
Designs a magazine cover with cover lines, image, and newsstand-friendly hierarchy.
Design a community badge system
Designs a badge system that recognises community contributions without becoming gamification noise.
Design event signage + collateral
Designs event signage and collateral for an in-person event.
Course syllabus skeleton
A course syllabus skeleton with outcomes, module breakdown, assessment plan, and an explicit "what this won't cover" — saves the inevitable scope-creep conversation.
Intake-to-discharge workflow agent
Maps the entire arc of a client's care from referral through discharge: when to reassess, when to refer out, when to wrap up. Agent flags drift.
Run a customer journey mapping workshop
Designs a customer journey mapping workshop with stakeholders.
Design a cookie consent banner
Designs a cookie consent banner that's compliant, clear, and not user-hostile.
Workflow: changelog generator from git history
Generates customer-facing changelog entries from a week of git commits.
Build a forensic 'do not do this' visual identity guide
The page of guidelines that does the most work. With real examples of the violations to never repeat.
Workflow: customer interview transcription + tagging
Processes customer interview recordings into searchable, tagged repository entries.
Design a 'how it works' diagram
Designs a how-it-works diagram that explains a process in 3 steps with visuals.
Workflow: weekly customer interview synthesis
Synthesises the week's customer interviews into a single team-facing insights post.
Run a strategic pre-mortem
Imagines the failure of a project or strategy 12 months out and surfaces root causes to mitigate now.
Design a comparison table
Designs a comparison table that helps users decide between options without spin.
Design a printable workbook
Designs a printable workbook with exercises, plenty of writing space, and a clear arc.
Build a character design brief
Briefs a character design for illustration, animation, or branding with persona and visual rules.
Brief wardrobe for a shoot
Drafts wardrobe direction for a shoot that supports the story without dating the imagery.
Build an AU export plan
Plans expansion from AU to a first international market with regulatory and GTM steps.
Build a set design brief
Drafts set design direction for a shoot location with props, surfaces, and atmosphere.
Brief stock photo selection
Drafts criteria for selecting stock photos that don't look like stock.
Write a 'we're raising prices' email
Drafts a transparent price-increase email to existing customers that retains trust.
Build a sales SLA with marketing
Drafts a sales-marketing SLA defining lead handoff, response, and feedback loops.
Build an album cover concept
Designs an album cover concept with image, type, and series cohesion if applicable.
Write a newsletter sponsor pitch
Drafts a sponsor pitch for a newsletter ad slot with audience and pricing.
Build an annual report design
Plans an annual report design with structure, data viz, and brand-aligned voice.
Write a press release for a launch
Drafts a press release that journalists actually want to use.
Design a greeting card
Designs a greeting card for a brand moment that feels personal not transactional.
Build a 'reusable graphic recipes' library
Builds a library of reusable graphic recipes (templates) for fast on-brand content.
Design an email template
Designs an HTML email template with hierarchy, mobile-first, and accessibility.
Design a whitepaper layout
Designs a whitepaper layout that's readable, branded, and worth gating.
Design conference signage
Designs conference signage for wayfinding, sessions, and sponsors.
Build a brand pitch for a platform feature
Drafts a pitch to be featured by a platform (Apple, Google, Stripe, Notion).
Build a brand storytelling framework
Designs a storytelling framework that the team can reuse to tell brand stories consistently.
Build an iconography rules doc
Drafts iconography rules (style, weight, colour, sizing) for use across a product or brand.
Write a cancellation save flow
Drafts the cancellation flow copy that recovers churn without dark-pattern friction.
Build a brand sound logo brief
Briefs a sound logo (audio sting) that signs off video, podcast, or app launch.
Run a usability test session
Drafts a usability test script that surfaces real friction without leading participants.
Build a colour trend research brief
Briefs colour trend research for a brand refresh or campaign.
Build a vendor security review checklist
Drafts a vendor security review checklist for evaluating third-party SaaS suppliers.
Find logical gaps in an argument
Critiques an argument for logical gaps, weak evidence, and missing counter-arguments.
Build an MVP research plan
Plans the minimum viable research before launching an MVP.
Build a logo lockup variations doc
Documents logo lockup variations (horizontal, stacked, mark, wordmark) with usage rules.
Build a mascot or character system
Designs a brand mascot or character system with personality, range, and rules.
Workflow: paid ad creative generator (per channel)
Generates paid ad creative variants for Meta, LinkedIn, Google, and TikTok with A/B test plan.
Run a customer discovery interview
Conducts a 30-minute jobs-to-be-done customer discovery interview with structured probes.
Post-purchase magic-moment map
Find the exact moment customers fall in love with the product, so the whole campaign can chase that feeling.
Creative testing roadmap
Build the next 90 days of creative tests, structured by hypothesis - not 'let's try a new ad'.
Goal-review session progress note
Structured note for a session focused on reviewing client goals (typically every 4-8 sessions). Captures what's changed and what's next.
Outcome measure interpretation for the client
When you re-administer an outcome measure (e.g. K10, DASS-21, Oswestry, Berg), explain the result to the client in plain English.
Workflow: 'pre-meeting prep' for any meeting
Generates 5-min meeting prep notes for any upcoming meeting.
Treatment plan summary for the client
Written summary of the treatment plan for the client to take home. Plain English, clear expectations, what they need to do.
Custom code embed for Webflow / Squarespace / Wix
Custom-code embed for Webflow, Squarespace, or Wix — paste-ready, with exact placement steps for that platform and the most common gotcha.
Discharge summary
Concise discharge summary at the end of an episode of care. Ready to share with the client, GP, or NDIS.
Workflow: 'first 100 days as new exec' coordinator
Coordinates a new exec's first 100 days — listening, point-of-view forming, executing.
Workflow: weekly all-hands prep + recap
Coordinates the prep, run, and recap of the weekly all-hands meeting.
Write a 'what's working' marketing audit
Audits a brand's current marketing across channels and gives a 'do more / less / stop' verdict.
Build a job description
Drafts a job description that attracts the right candidates and repels the wrong ones.
Read & explain an API response in plain English
Paste a raw API response, get a field-by-field plain-English walkthrough plus which fields you actually need to use. Saves an hour of API doc reading.
Build a mental health leave policy
Drafts a mental health leave policy that destigmatises taking time for mental health.
Quick code review — what's wrong with this snippet?
A code review you can read without being a developer. Verdict, bug, safety flags, clarity tweaks, and what to test before trusting it. No lecture.
Design a presentation deck template
Designs a presentation deck template with master layouts, type system, and chart styles.
Write a webinar slide deck outline
Drafts a 45-minute webinar deck outline with hooks, content, and a soft pitch at the end.
Build a security awareness training
Designs a security awareness training program for non-technical employees.
Build a 'team values calibration' workshop
Designs a workshop for a team to calibrate on their values — what 'good' looks like in practice.
Workflow: vendor cost audit + cancellation script
Audits monthly SaaS spend and generates the cancellation conversation per under-used vendor.
Build a 'first quarter' plan for a new exec
Plans the first quarter of a new exec hire to land well and ship one visible win.
Build a 'how to be a good interviewee' guide
Drafts a guide for being an effective interviewee — preparing and showing your best work.
Build a quarterly hiring plan
Plans hiring for the next quarter with roles, sequencing, and budget impact.
Build a GTD-style task system
Sets up a Getting Things Done (GTD) system tailored to a solo operator's tools and workflow.
Experiential activation brief
Write the brief for an experiential activation that earns content, not just a press release nobody runs.
Build a morning routine
Designs a sustainable morning routine that protects the first 90 minutes.
Build a Raycast workflow
Sets up Raycast (or Alfred) shortcuts for the most common daily actions.
Build a 'data trust' building protocol
Plans how a data team builds trust with stakeholders over time.
Build a promotion process
Designs a promotion process that's transparent, fair, and not a popularity contest.
Build a 'tools comparison' framework
Compares productivity tools (Notion vs Obsidian vs Linear vs Asana etc.) for fit.
Write a customer interview script
Drafts a 30-minute customer interview guide that surfaces real insights, not validation.
Category-wide white-space mapping
Map every claim and angle across the full category, then locate the unclaimed real estate.
Build a 'parent/founder' integration plan
Plans how to integrate parenting and founding without one constantly destroying the other.
Build a Sunday system reset
Plans a 60-minute Sunday reset that closes the week and sets up the next.
Build a 'meeting-free week' experiment
Plans a one-week experiment of zero recurring meetings to see what changes.
Write a fact-checking prompt for AI content
Creates a reusable AI prompt that fact-checks marketing content before it ships.
Build a 'product team principles' doc
Drafts product team operating principles — the few rules that guide product decisions.
Build a 'how we make decisions' doc
Drafts a 'how we make decisions' doc covering decision rights, formats, and one-way doors.
Build a 'data democratisation' program
Plans a program to spread data literacy + access across the company.
Build a 'getting things done' for executives
Adapts GTD for execs whose work is mostly meetings, decisions, and people.
Build a 'creative consumption' diet
Plans a deliberate consumption diet for creative input — books, films, art, music.
Workflow: lead magnet creation pipeline
End-to-end pipeline from topic to published lead magnet with landing page, asset, and nurture.
Workflow: PR pitch generator
Generates personalised PR pitches to journalists for a launch or news angle.
Build a 'big rocks' annual planning
Plans the year's 'big rocks' — the 3–5 things that will define a successful year.
Workflow: webinar production end-to-end
Runs the full webinar workflow from topic to follow-up — registration, run, replay, conversion.
Workflow: pricing change rollout coordinator
Plans + executes a pricing change with customer comms, sales enablement, and ops updates.
Build a 'finish what you started' protocol
Provides a protocol for finishing the projects that have been sitting half-done.
Workflow: customer interview → product positioning
Translates customer interviews into refined product positioning.
Build a remote-work policy (AU)
Drafts a remote-work policy with expectations, equipment, and AU compliance.
Build a 'research insights to OKRs' protocol
Translates a quarter of research insights into the org's next-quarter OKRs.
Build a personal retreat plan
Plans a 1-day personal retreat for thinking, planning, and reflection.
Write a sympathy/condolence message
Drafts a sincere condolence message that comforts without sounding canned.
Synthesise interview transcripts
Synthesises multiple interview transcripts into themes, quotes, and recommendations.
Build a children's privacy compliance check
Audits whether a product's collection of children's data complies with AU + global rules.
Build a 'how to give better feedback' training
Designs a training for managers on giving feedback that lands and changes behaviour.
Run a 360 feedback round
Designs a 360 feedback process that gives leaders real signal without becoming a popularity contest.
Identify themes in qualitative data
Conducts thematic analysis on qualitative data and outputs themes with supporting quotes.
Customer reactivation agent
Pulls past customers who haven't been seen in 12+ months, segments them by job type, drafts personalised reactivation messages tailored to each segment.
Design a brand template system across deck, social and docs
The template kit a non-designer can use to ship on-brand. Slides, social tiles, internal docs.
Develop a brand POV on the industry's direction
Your strategic take on where the industry is heading. The thesis that gives every campaign a backbone.
Write a 'this is hard, here's the script' message
Drafts a script for delivering hard news to a partner, family member, or friend.
Write a difficult conversation script
Drafts a script for a difficult conversation with a colleague, partner, or family member.
Workflow: feature request triage + product backlog feeder
Triages incoming feature requests, dedupes, scores, and feeds the product backlog.
Local business networking agent
Builds a personalised relationship-building plan for your area: who to know (other trades, local agents, suppliers), what to introduce yourself with, how to follow up.
Write a fact-check protocol
Drafts a fact-check protocol for journalism, research, or marketing content.
Reddit thread strategic analysis
Mine a niche Reddit thread for the strategic insights, opposing camps, and language gold lurking under the noise.
Build a 'your first month as a new hire' template
Drafts a template for new hires to navigate their first month deliberately.
Build a 'contractor → employee' transition protocol
Plans the transition of a key contractor to a full-time employee.
Materials & supplier order agent
End-of-day materials prep: lists what to order, where (best price + stock), pickup vs delivery decision, builds the order email/text for the supplier.
Workflow: 'how to onboard a contractor' coordinator
Onboards a contractor in a way that gets them productive in week 1.
End-of-week admin agent
Friday afternoon catch-up: drafts the customer follow-ups, pulls together the week's invoices, books in next week's jobs, lists what to chase on Monday.
Workflow: monthly OKR check-in
Runs the monthly OKR check-in — progress, blockers, recalibration.
Daily scheduling agent
Plans tomorrow's jobs in priority + drive-time order, builds the SMS reminders, flags conflicts, drafts apology messages for any cancellations.
Subcontractor coordination agent
When you're managing a job that needs other trades. This agent generates the brief, contracts the scope, schedules the sequence, and runs the daily check-ins.
Cash flow forecast agent (12-week rolling)
Solo operator's cash flow tool: takes scheduled jobs + outstanding invoices + known costs, projects 12 weeks ahead, flags any tight weeks before they hit.
Insurance + warranty claim agent
When something needs to go through insurance: helps decide if it's worth claiming, drafts the claim cover letter, lists the evidence to attach, manages the back-and-forth.
Build a quota-setting framework
Sets sales quotas tied to capacity, market opportunity, and company plan.
Write a podcast cold-open script
Drafts a 60-second podcast cold-open that hooks listeners before the intro music.
Workflow: 'before raising my prices' check
Runs a check before announcing a price increase to validate timing + impact.
Insurance claim cover letter for a repair job
Professional cover letter to attach to a quote when the customer is making an insurance claim. Helps the claim get approved.
Build a writer's block diagnostic
Diagnoses the type of writer's block you have and offers the matching unblock protocol.
Customer interview synthesis
Compress raw interview transcripts into the patterns, contradictions, and one insight worth briefing a campaign on.
Build a sales playbook for partnerships
Builds a sales playbook for selling through and with channel and integration partners.
Pricing review agent (annual)
Once-a-year deep dive on whether your pricing is keeping up. Compares your rates to market, models a price-rise scenario, drafts the announcement to existing customers.
Write a 'sub-stack to build in 30 days' plan
Plans the launch of a Substack newsletter from $0 to first 100 subscribers in 30 days.
Pre-purchase friction map
Map every friction point between awareness and purchase, then rank by how much it's actually costing you.
Build a 'first hire is a contractor' framework
Helps a solo founder design their first contractor engagement well.
Build an upsell/cross-sell playbook
Builds an upsell/cross-sell playbook with triggers, plays, and scripts.
Write a sales proposal
Drafts a tight sales proposal with scope, deliverables, pricing, and acceptance.
Build a Make.com scenario from a plain-English flow
Take a plain-English flow, get a step-by-step Make.com scenario plan with the exact modules, mappings, and error-handler placement.
Build an objection handling library
Builds a library of objection responses covering price, time, fit, and competition.
Write 'process post' for a project
Drafts a 'how I made this' process post for a project, with steps, decisions, and lessons.
Build a sales territory plan
Builds a sales territory plan with account tiering, target list, and outreach plan.
Jobs-to-be-done interview script
Generate a JTBD interview guide built around the four forces, so you actually surface the switch story.
Build an 'employee referral pitch' message
Drafts a message employees can use to pitch the company to people in their network.
Competitor customer poaching map
Find where unhappy customers of your competitors vent, then build a switching message that meets them there.
Build a CRM hygiene SOP
Drafts a Standard Operating Procedure for keeping CRM data clean and useful.
Intent-vs-action gap analysis
Find the gap between what your audience says they want and what their behaviour says they actually do.
Build pattern design concept
Designs a repeating pattern concept for brand collateral or product packaging.
Design a poster concept
Drafts a poster concept with hierarchy, imagery, and intended emotional read.
Funnel diagnostic - find the leak
Diagnose where the funnel is leaking, with the question to ask at each step rather than the dashboard chart.
Build a lead qualification framework
Builds a custom BANT/MEDDIC-style qualification framework that fits the business.
Design a sticker pack concept
Designs a sticker pack concept for brand merch or social downloads.
Workflow: 'first 100 customers' founder-led GTM
Founder-led playbook for getting from 0 to first 100 customers without paid ads.
Brand manifesto draft
Draft a brand manifesto that customers could read aloud without cringing - no false poetry, no purpose theatre.
Workflow: weekly ad creative iteration
Iterates winning paid ad creative weekly to fight ad fatigue.
Build a sales forecast model
Builds a weighted sales forecast model with stage probabilities and commit logic.
Run jobs-to-be-done interviews and synthesise the findings
Real JTBD interviews, not surveys. With the question structure and the synthesis framework.
Build a strategic kill criteria
Defines the explicit conditions under which a project, product, or initiative should be killed.
Audit a post-rebrand rollout 90 days in
Did the rebrand actually land, or is half the audience still seeing old assets? Forensic check.
Define an MVP that's actually minimum and actually viable
Not a feature dump. The smallest thing that proves the thesis. With cut criteria.
Build an innovation horizons plan (3 horizons)
Allocates investment across core, adjacent, and transformative innovation horizons.
Generate logo concepts
Brainstorms 8 logo direction concepts for a brand with rationale per direction.
Summarise an article in 3 levels
Summarises an article at 3 levels of detail — one tweet, one paragraph, one page.
Founder strategy memo for the team
Draft the internal memo that gets the whole team aligned on what we're doing, why, and what changes Monday morning.
Strategic narrative for partnerships
Tell the brand story in the way that earns a yes from a partner who didn't ask for the deck.
Strategic guardrails for creative review
Build the principles you review creative against, so feedback isn't just 'I don't love it'.
Build a sales coaching framework
Designs a sales coaching framework for managers to improve rep performance.
Build a 'how to read a chart' guide
Drafts a guide on reading charts critically — don't be fooled by misleading visualisations.
Build a 'how to write a survey question' guide
Drafts a guide for writing survey questions that don't bias the responses.
Build a critical thinking framework for analysing claims
Provides a framework for evaluating claims (in research, marketing, or media) for credibility.
Build a 'state of the field' research synthesis
Synthesises the state of a field across multiple sources for a non-expert audience.
Build a prediction registry
Sets up a prediction registry — log + track your predictions to learn from them.
Workflow: customer renewal campaign
Runs the renewal campaign for a cohort of customers approaching contract end.
Workflow: customer-facing FAQ generator
Generates a customer-facing FAQ from real support tickets + sales objections.
Write a literature critique
Drafts a literature critique that engages with a published piece on its merits.
Build an annotated bibliography
Drafts an annotated bibliography with summary and critical note for each source.
Build a 'first hire' decision framework
Helps a solo founder decide what role to hire first.
Build a 'how I take notes' system doc
Drafts a personal note-taking system doc covering capture, processing, retrieval, and review.
Newsletter intro from a content brief
The hardest part of any newsletter — the opening 50 words. This drafts a personal, scroll-stopping opener around what you want to say.
Review your product analytics and prune what to ignore
Most products track too much. The 8 metrics that matter, the 30 to ignore, and what to instrument next.
Extract key arguments from a long piece
Pulls the central argument and supporting points from a long article or essay.
Build a Zettelkasten note
Drafts a single Zettelkasten-style atomic note from a source idea.
Category disruption angle generator
Generate disruption angles built on a real category truth, not on contrarian noise.
Workflow: cold outbound email sequencer
Sets up a 6-touch outbound sequence with personalisation hooks, send timing, and reply triage logic.
Build an employee handbook
Drafts an employee handbook covering culture, policies, and how-we-work.
Build a 'one ritual we never skip' identification
Identifies the one team ritual that's most important and how to protect it.
Build an 'options 101' employee explainer
Drafts a plain-language explainer for employees granted options for the first time.
Build a 'how to disagree well' framework
Drafts a framework for disagreeing in meetings without breaking trust.
Build a 'dashboard request triage'
Triages dashboard requests from stakeholders to prevent dashboard sprawl.
Competitive narrative analysis
Decode the strategic story each competitor is telling, so you can see whose narrative is doing the heavy lifting.
Newsletter sponsorship copy
Write newsletter sponsorship copy that fits the host's voice and earns clicks without breaking the reader trust.
Proof-points stack
Build the proof-points stack behind the primary message, ranked by which one a sceptic would believe first.
Build a meditation practice plan
Plans a sustainable meditation practice that fits a busy schedule.
Write Klaviyo flow plan for ecom
Plans a complete Klaviyo lifecycle flow set for an ecommerce brand with triggers and emails.
Build a 'company values' doc
Drafts a company values doc with values, behaviours, and how to apply.
Build a 'goodbye' protocol for departing employees
Designs a goodbye protocol that honours people leaving without bitterness.
Build an anti-harassment policy (AU)
Drafts an anti-harassment + anti-discrimination policy compliant with AU law.
Build an IP assignment policy
Drafts an IP assignment policy for employees + contractors at an AU company.
Build an equipment + WFH stipend policy
Drafts an equipment + WFH stipend policy that's fair and AU-tax-friendly.
Message hierarchy build
Order the messages by audience priority so the campaign isn't trying to say everything at once.
Build a travel + expense policy
Drafts a travel + expense policy that's clear, generous, and ATO-compliant (AU).
Build an anti-bias hiring training
Designs an anti-bias training for hiring managers + interviewers.
Workflow: newsletter sponsorship sales pipeline
Builds a sales pipeline for newsletter sponsorships from prospect to deal.
Build an 'ESS quick guide' for AU startups
Drafts a plain-language guide to AU's Employee Share Scheme rules.
Write a substack or newsletter intro section
Drafts the recurring intro section of a newsletter that orients readers and sets the tone.
Build a typography pairing
Recommends typography pairings (heading + body) with rationale and licensing notes.
Write 'about my newsletter' page
Drafts the 'about' page for a newsletter that converts visitors to subscribers.
Build an empty state design
Designs the empty state for a feature with copy, visual, and primary action.
Build a 5-day email challenge
Designs a 5-day email challenge that delivers a transformation and pitches an offer at the end.
Audit an existing brand identity for drift and debt
Where the identity has quietly broken across the last 12 months. With a prioritised fix list.
Design a 'made by humans' badge
Designs a 'made by humans' badge or AI disclosure visual for content authenticity.
Design a launch announcement graphic
Designs a launch announcement graphic with hierarchy, hype level, and per-platform crops.
Build an assignment rubric (3-5 criteria)
Observable-behaviour assignment rubric in table form. No "good" or "well" — every level is described in countable, specific terms. Includes a feedback template + sample comments.
Workflow: weekly newsletter pipeline
Multi-step pipeline that produces a publish-ready newsletter from a week's content + ideas.
Construct a mission statement that drives decisions
A mission that the team uses to say no, not a poster on the wall.
Build a sales compensation plan
Designs a sales compensation plan with base, variable, accelerators, and SPIFFs.
Write a newsletter issue
Drafts a value-packed newsletter issue with a hook, main story, tools, and CTA.
Worksheet generator with answer key
Worksheet with a difficulty ramp + an extension challenge for early finishers + a separate answer key with worked solutions (not just final answers).
Differentiated activity for 3 ability levels
Three versions of a learning task — Support / Core / Extension — with the same learning intention. Includes how to roll it out so students self-select without it feeling like streaming.
Select a typography system for display, body and accent
Three typefaces with the trade-offs. Type scale, weight system, licensing, and where each belongs.
Build an SDR cadence
Designs a 21-day multi-touch SDR outreach cadence across email, LinkedIn, and phone.
Write a photography direction document
Subject, composition, lighting, treatment. The brief that makes our photos look like ours.
Set co-branding visual guidelines for partners
How our brand sits alongside a partner's. Lockup rules, hierarchy, what's allowed and what isn't.
Run a scenario planning exercise
Builds 3 plausible future scenarios and the strategic implications of each.
Design a thank-you / order confirmation page
Designs a thank-you page that confirms, sets expectations, and surfaces the next action.
Build an app onboarding illustration set
Designs an illustration set for app onboarding screens with a consistent character or style.
Build a 'check email twice a day' system
Sets up a system for checking email twice a day instead of constantly.
Build a 60-minute brand training for new hires
Day-one onboarding to the brand. Voice, visuals, no-go zones, and the 'why' behind it.
Structure a brand book that people actually open
Most brand books die in a Notion folder. Build a book structured for the way people use it.
Run a heuristic evaluation
Performs a Nielsen 10-heuristic evaluation of an interface with severity ratings.
Workflow: 'before I press send' email check
Pre-send checklist for any high-stakes email — board, customer, investor, internal.
Build a one-pager design
Designs a one-pager that explains a concept on a single A4 with hierarchy and proof.
Design GIF reactions for community
Designs a custom GIF reaction set for a Slack or Discord community.
Variation engagement letter — adding scope mid-engagement
Short variation letter when an existing engagement grows. Way faster than a fresh engagement letter; references the original and only documents what's changed.
Workflow: 30-60-90 day plan for new hire
Generates a personalised 30-60-90 day plan based on the role, team, and current state.
Build a content visual style sheet
Drafts a one-page visual style sheet for fast on-brand content production.
Write a sponsor pitch for an event
Drafts a sponsorship pitch for a conference, podcast tour, or event with sponsorship tiers.
Design a 'thank you for subscribing' visual
Designs the visual that appears after newsletter signup to confirm and delight.
Generate a tagline
Generates 10 tagline options across positioning angles for a brand or product.
Generate slogan vs tagline
Distinguishes a brand tagline (durable) from a campaign slogan (seasonal) and writes both.
Build an apology framework: when, how and how often
When the brand should apologise, when it should explain, and the line between accountability and grovelling.
Build an LTV prediction model
Designs a customer LTV prediction model with features and validation.
Build a product roadmap (90 days and 12 months) with the why
A roadmap with the strategic reasoning behind each block, not just feature names on a Gantt chart.
Run an employee engagement survey
Designs an employee engagement survey with the right questions and analysis approach.
Write an executive briefing
Drafts a 1-page executive briefing for a board, CEO, or senior leader on a complex topic.
Run a moat analysis
Identifies the durable competitive advantages a business is building or could build.
Run a survival analysis
Plans a survival analysis for time-to-event data like churn or upgrade time.
Run causal inference (diff-in-diff)
Plans a difference-in-differences analysis to test the causal effect of an intervention.
Workflow: weekly community management
Manages a Slack/Circle/Discord community with engagement, moderation, and content.
Run a Porter's Five Forces analysis
Maps competitive forces for a market entry or category expansion decision.
Build a market sizing TAM/SAM/SOM
Builds a defensible TAM/SAM/SOM market sizing with bottom-up and top-down methods.
Build a procurement Q&A response
Drafts answers to a procurement questionnaire covering security, compliance, and vendor risk.
Write a launch-day social blitz plan
Plans an hour-by-hour social media blitz for launch day across all platforms.
Run a quarterly BAS prep workflow in Xero
Pre-BAS Xero checklist: clean GST coding, fix unreconciled items, reconcile GST control accounts, generate the Activity Statement report, sanity-check vs P&L.
Set up a Notion personal OS
Sets up a Notion-based personal operating system covering tasks, notes, projects, and review.
Build an Acceptable Use Policy (AUP)
Drafts an AUP that defines what users can + can't do with the product.
Define your activation metric - the 'aha moment' in one number
Find the single user action that best predicts whether they'll stick around — plus the steps to test if you've got the right one.
Run a manager training program
Designs a manager training program for new managers covering the basics.
Build an ABN registration check (AU)
Determines whether a business activity needs an ABN and walks through registration.
Build an ASIC compliance calendar (AU)
Drafts an annual ASIC compliance calendar for AU Pty Ltd companies.
Build a privacy-friendly analytics setup
Sets up analytics that respects privacy + reduces consent fatigue.
Build a source credibility evaluation
Evaluates the credibility of a source (article, study, expert) for use in research.
Build a literature search strategy
Designs a literature search strategy for a research question or topic deep dive.
Debug an error message — paste it, get the fix
Paste any error message, get a plain-English explanation, the most likely cause, and a step-by-step fix. Works for code, Zapier, Excel, Webflow, anywhere.
Build an inclusion training
Designs inclusion training that goes beyond awareness to behaviour change.
Workflow: ABN + tax invoice compliance check
Checks every customer + vendor invoice for AU ABN + GST compliance.
Build a research meeting facilitation guide
Guides facilitation of a 'research findings → decision' meeting with stakeholders.
Categorise a messy bank statement into GL accounts
Paste a CSV bank export, get every line categorised to your chart of accounts with GST treatment and a confidence flag for the dodgy ones.
Build an 'is research worth it' check
Provides a check for whether a research project is worth running before commissioning.
Build a lighting plan
Drafts a 3-point lighting plan for a video or photo shoot with rationale.
Workflow: LinkedIn thought leadership content engine
Builds a LinkedIn thought leadership engine — daily posts that compound a personal brand.
Write a product launch announcement template the team can reuse
The reusable launch template - subject, opener, body, FAQ, CTA. With the 3 angles to choose from.
Build an 'energy bank' protocol
Designs a protocol for treating energy as a finite bank account, not infinite renewable.
Build a 'how to brief AI for research synthesis' template
Drafts a template for briefing AI to help synthesise research data without losing nuance.
Design social media templates
Designs reusable social media templates for a brand across formats and platforms.
Plan a TikTok content series
Plans a recurring TikTok content series with format, hook style, and 8 episode ideas.
Build a customer council run-of-show
Plans the agenda and facilitation for a customer council meeting.
Build a 'how we use AI' team policy
Drafts a team-level policy for using AI in daily work — what's encouraged, what's restricted.
Design a magazine layout (spread)
Designs a magazine spread layout with image, type, and white space.
Plan an Instagram series
Plans a recurring Instagram series with carousel format, cadence, and 12 episode ideas.
Build a media kit
Drafts a media kit for a creator or brand with audience, deliverables, and rates.
Write a press release
Drafts a journalist-ready press release with headline, lede, quotes, and boilerplate.
Workflow: SEO content factory (keyword → published)
End-to-end workflow from keyword research to published SEO blog post.
Build a Notion team workspace
Plans a Notion team workspace structure that supports async work without bloat.
Write the email you've been avoiding
The hard email in your drafts folder. Frames the situation, sets the right tone, gives you a sendable draft in 90 seconds.
Build a research synthesis from many sources
Synthesises research findings from many sources into a single canonical view.
Build an employment contract review (AU)
Reviews an AU employment contract for fairness + Fair Work compliance before signing.
Build a Linear / Asana / Monday setup
Sets up project management tooling (Linear / Asana / Monday) with the right structure.
Build a 'how to fire well' protocol
Plans the firing process to be lawful, dignified, and least-painful for everyone.
Design a postcard / direct mail
Designs a postcard or direct mail piece that gets read and acted on.
Build a banner ad set
Designs a banner ad set with sizes, hierarchy, and per-platform variations.
Workflow: monthly content calendar generator
Generates a full month of content across all channels aligned to business priorities.
Build a metric anomaly alerting plan
Sets up alerting on metrics with thresholds, channels, and noise discipline.
Workflow: weekly digest synthesis
Compiles a weekly external + internal digest from many sources for the team.
Build a 'research impact' tracking system
Tracks the impact of research on product + business decisions to justify investment.
Brief a brand pattern library (graphic patterns, not UI components)
Repeating textures, decorative motifs, surface graphics. The visual layer that adds richness without breaking system.
Design product mockups
Designs product mockups for showing a digital product in context.
Build a content style guide
Drafts a content style guide that any writer or AI can apply to keep voice consistent.
Workflow: 'reduce my meetings' coordinator
Audits the calendar + recommends meeting reductions with cancellation scripts.
Generate product names that fit under a master brand
Names for products, not the parent brand. With architecture rules: how the names sit under the master brand voice.
Workflow: 'before I publish' brand check
Final check before publishing any external content for brand consistency.
Build a 'researcher career ladder'
Designs a career ladder for researchers from junior to staff/principal.
Workflow: 'is this a hire or a contractor' decision
Decides whether a hire or contractor is right + structures the engagement either way.
Build a 'research output sharing' rhythm
Designs the rhythm of how research findings flow through the company.
Workflow: cancellation save flow
When a user clicks cancel, runs a multi-step save flow with reason-specific responses.
Build a 'researcher's first 90 days' plan
Plans the first 90 days for a new researcher joining a company.
Workflow: SEO audit + content gap analysis
Audits a site's SEO + identifies content gaps to fill in the next quarter.
Build a 'how to run a hackathon' plan
Plans an internal hackathon with format, scope, and how to capture results.
Workflow: 'turn customer feedback into product backlog'
Translates customer feedback (any source) into prioritised backlog items.
Build a 'state of the brand' visual
Designs a 'state of the brand' annual visual that summarises a year's progress.
Build a research consent + ethics doc (AU)
Drafts a research consent + ethics doc compliant with AU Privacy Act for participant research.
Workflow: customer success quarterly business review
Generates the QBR for each strategic customer with metrics, value delivered, and next steps.
Build a Modern Slavery Statement (AU)
Drafts a Modern Slavery Statement under the AU Modern Slavery Act 2018.
Build a contract review framework
Provides a framework for non-lawyers reviewing customer + vendor contracts.
Workflow: 'is this a good idea' founder check
Pressure-tests an idea before committing time + budget.
Build a 'Friday digest' format
Designs a recurring 'Friday digest' format that recaps the week and previews next.
Build a vendor evaluation for AI tools
Evaluates AI tool vendors against criteria specific to AI procurement (model, data, lock-in).
Build a 'doc culture' policy
Drafts a 'doc culture' policy that defaults to writing things down for clarity and async work.
Design a 'meet the team' page
Designs a 'meet the team' page that humanises without forced corporate quirk.
Workflow: re-engagement sequence for cold subscribers
Multi-touch re-engagement sequence to revive subscribers who haven't engaged in 90+ days.
Suggest a stronger structure
Critiques the structure of a piece and proposes 2 alternative outlines that work better.
Add narrative tension to a story
Identifies low-tension moments and adds friction, stakes, or surprise to keep readers reading.
Show vs tell rewrite
Rewrites 'telling' sentences as 'showing' scenes that the reader experiences.
Workflow: monthly NPS run
Runs a monthly NPS survey + segmented analysis + action loop.
Workflow: stakeholder map for any major decision
Maps stakeholders for a major decision + the per-stakeholder engagement plan.
Build a brand 'tone audit' visual
Audits a brand's visual tone across recent outputs and shows where it's drifted.
Run a card sort study
Designs an open or closed card sort study for IA decisions.
Write a kill memo (sunset a product)
Drafts a memo recommending sunsetting a product or feature with rationale and migration plan.
Workflow: weekly competitor monitoring
Monitors competitors weekly + flags moves worth responding to.
Workflow: candidate triage from CV pile
Triages a stack of incoming CVs against a role spec with rationale per shortlist decision.
Write a marketing job description
Drafts a marketing job description that attracts strong candidates without corporate fluff.
Build a culture deck
Designs a culture deck (Netflix-style) that explains how the company actually works.
Workflow: churn-risk early warning + save plays
Identifies at-risk customers from usage signals and triggers tailored save plays.
Workflow: contract → SOW + invoice generator
Turns a signed proposal into a formal SOW + invoice + project kickoff.
Build a 'one number you stare at' practice
Picks the single number a team stares at every day — to focus action.
Build a brand 'this is us' video script
Drafts a 90-second 'this is us' brand video script with founders, customers, and craft moments.
Plan a video shoot day
Plans a one-day video shoot with call sheet, locations, talent, and production contingencies.
Workflow: monthly customer expansion campaign
Runs a monthly expansion campaign for customers showing growth signals.
Workflow: lead enrichment + qualification
Enriches inbound leads from form submission to scored, routed, and primed for sales.
Workflow: ABM-style outbound to a single account
Multi-channel outbound coordinated for one strategic account over 90 days.
Workflow: weekly sales pipeline review
Runs the weekly sales pipeline review with deal-level commit + commitment.
Workflow: founder daily briefing
Generates a 5-min morning briefing for the founder covering yesterday + today + decisions.
Build an AI ethics policy
Drafts an AI ethics policy covering responsible use, transparency, and oversight.
Build a 'when I'm overwhelmed' protocol
Provides a 15-minute protocol for resetting when you feel overwhelmed.
Build a 'how we sell' enablement deck
Drafts a sales enablement deck explaining the company's selling philosophy and method.
Build a B-roll shot list
Plans a B-roll shot list with subjects, locations, lighting, and editing intent.
Build a whistleblower policy (AU)
Drafts a whistleblower policy compliant with AU Corporations Act + Treasury Laws Amendment.
Design app icon concepts
Designs 5 app icon concept directions for an iOS/Android app.
Build a 'brand in 30 seconds' deck
Builds a 30-second brand intro deck for new partners, hires, or media.
Build a bug bounty program
Plans a bug bounty program with scope, payouts, and triage process.
Build a live stream plan
Plans a 60-minute live stream with format, prompts, and engagement.
Workflow: weekly engineering retro coordinator
Runs the weekly engineering team retro with structure, prompts, and action tracking.
Write a screenplay scene (1 page)
Drafts a one-page screenplay scene with action, dialogue, and proper formatting.
Build a brand film concept
Designs a 3–5 minute brand film concept with thesis, structure, and visual approach.
Build a 'first 1:1 with new manager' template
Drafts a template for an employee's first 1:1 with a new manager.
Build a 'manager → employee' first 1:1 template
Drafts a template for a manager's first 1:1 with a new direct report.
Build an automation workflow (Zapier/Make)
Designs an automation workflow with triggers, actions, and error handling.
Build a Fair Work compliance check (AU employer)
Audits an AU employer for Fair Work Act + entitlements compliance.
Build a workers compensation insurance check (AU)
Checks workers comp obligations for an AU employer.
Build a 'how to check in with someone going through hard times' guide
Drafts a guide for checking in with a colleague going through grief, illness, or crisis.
Build a video repurposing plan
Plans how to cut one long-form video into multiple short-form clips per platform.
Workflow: candidate communication coordinator
Manages candidate communications throughout the hiring funnel.
Workflow: '5 customer calls per week' system
Sets up the discipline of 5 customer calls per week + the synthesis routine.
Workflow: monthly engagement survey + analysis
Runs the monthly internal engagement pulse + identifies what to act on.
Build a 'data ethics' policy
Drafts a data ethics policy covering use, sharing, and bias.
Workflow: 'how to AI-augment my role' analyser
Analyses a role and identifies the highest-leverage AI-augmentation opportunities.
Workflow: 13-week cash flow forecast updater
Updates the rolling 13-week cash flow forecast weekly + flags scenarios.
Workflow: invoice processing + Xero categorisation
Processes incoming invoices, extracts line items, categorises in Xero, and flags anomalies.
Workflow: 'do I need a lawyer' triage
Triages legal questions — what's a lawyer call vs what's a quick decision.
Build a 'help, my team is bored' diagnostic
Diagnoses team boredom (different from burnout) and suggests interventions.
Design a settings page
Designs a settings page with progressive disclosure, search, and clear groupings.
Build a self-serve analytics culture
Plans the shift from analyst-bottlenecked reporting to self-serve analytics.
Workflow: 'should I take this customer call' triage
Decides whether the founder should take a specific customer call.
Build a 'product roadmap as comms' practice
Designs a public-ish roadmap practice that aligns the team without overcommitting.
Build a 'how to resign well' guide
Drafts a guide for employees on how to resign in a way that protects their reputation.
Build an 'evidence-based decision' template
Drafts a template for any major decision that requires showing the evidence.
Build a 'recover from burnout' plan
Drafts a personal plan for recovering from burnout with rest, ritual, and gradual re-engagement.
Write a personal mission statement
Drafts a personal mission statement that captures values, work, and how you want to show up.
Build a landing page hero design
Designs a landing page hero with composition, copy hierarchy, and visual.
Build a 'first time CEO' coaching plan
Designs a coaching plan for a first-time CEO covering the year-1 fundamentals.
Build a research repository
Designs a research repository structure that makes findings discoverable + actionable.
Build a data observability plan
Plans data observability with monitoring of pipelines, freshness, and quality.
Design a bundle strategy that lifts AOV without devaluing the standalone
Bundles done right. With anchor logic, the discount math, and the 'never bundle' rule.
Build a 'what counts as evidence' framework
Defines a strength-of-evidence ladder for research findings.
Build a crisis comms playbook the founder can use at 6am
When something goes wrong, the steps that stop a small fire becoming a brand-defining one.
Build a 'how to write a research insight' style guide
Drafts a style guide for writing research insights so they're clear, specific, and actionable.
Build a 'how to keep research participants happy' guide
Provides a guide for keeping research participants engaged + willing to come back.
Name a product feature so users understand it without a tooltip
Feature naming where the name does the explaining. With the bad-name traps to avoid.
Build a 'vibe check' research method
Designs a fast-and-cheap weekly 'vibe check' to capture customer sentiment without full research.
Workflow: customer onboarding email sequence
Designs a 14-day onboarding email sequence that drives activation, not just welcome messages.
Build a 'team retro template'
Drafts a recurring team retro template that drives action, not just venting.
Lesson plan from a topic + age + duration
A complete lesson plan with hook, direct instruction, guided + independent practice, and an exit ticket. Differentiation built in for both advanced and support.
Blog post outline from a keyword (SEO-optimised)
SEO-optimised blog post outline with H2/H3 structure, FAQ section, internal-link plan, and a publish-day checklist. Built around the search intent of the primary keyword.
Design a course assignment
Designs a course assignment that pushes application not memorisation.
Performance dip — diagnostic post-mortem
Channel performance tanked? Walks through the likely causes systematically so your next move is informed, not panic.
Build an internal training program
Designs an internal training program for upskilling a specific function.
Build a personal financial check-in
Plans a monthly personal financial check-in covering income, spending, and progress.
Write a magazine article concept
Pitches a magazine article concept with angle, sources, and length appropriate for the publication.
Build a game concept (mobile)
Drafts a mobile game concept with core loop, retention hooks, and monetisation.
Write a poem from a moment
Drafts a free-verse poem from a specific moment with sensory detail and restraint.
Cancellation / refund policy explainer
Clear written policy you can paste into your terms or send when someone asks. Friendly, fair, sets clean expectations.
Build a 'protect Friday afternoon' team rule
Drafts a team-wide rule that protects Friday afternoons from new urgency.
Build a 'metrics that matter' framework
Pick the 5 numbers that actually matter for your stage of business — and ignore the rest of the noise.
Build a 'commute as boundary' ritual
Designs a ritual to use commute (or its absence at home) as a work-personal boundary.
Build a 'one small wins' celebration ritual
Designs a ritual for noticing and celebrating small daily wins to fight burnout.
Build a 'first 90 minutes' protocol
Designs a protected first 90 minutes of the workday for the most important work.
Build a 'tools I tried + abandoned' log
Tracks tools tried + abandoned to avoid the cycle of always trying new ones.
Build a 'phone in another room' protocol
Sets up a protocol for separating from your phone during focused work or family time.
Daily, weekly, monthly review cadence
Build the cadence of paid review meetings - daily for fires, weekly for trends, monthly for strategy - so you're never reviewing everything every day.
Build a procrastination diagnosis
Diagnoses what's actually behind procrastination and matches the response.
Build a 'hard conversation' prep protocol
Drafts a 30-minute prep protocol before a hard conversation to be clear and kind.
Build a reading retention protocol
Sets up a system for reading books actively and retaining what matters.
Write a quarterly marketing review
Drafts a quarterly marketing review with results, learnings, and next-quarter plan.
Audience x creative x offer matrix testing
Design a 3x3x3 testing matrix that finds the winning combination without running 27 simultaneous tests.
Build a habit tracker
Sets up a sustainable habit tracker that supports rather than punishes.
Write a sales objection-handling library
Builds a reusable objection-handling library for sales reps with proven response frames.
Write 'about us' page copy
Drafts an 'about us' page that sells the brand belief, not just the company history.
Build a 'wait, why am I doing this' check
Provides a quick check to ask before starting any task to confirm it's worth doing.
Build a 'one big thing per quarter' plan
Plans the 'one big thing' that defines a quarter for a solo operator.
Build a 'kill the meeting' decision tree
Provides a decision tree for whether a request should be a meeting, async doc, or email.
Build a 'why we exist' team workshop
Designs a workshop for a team to articulate why their team exists in the company.
Build a 'minimum viable system' rule
Establishes the rule of starting with the simplest possible system, then earning complexity.
Build a 'nothing day' protocol
Designs a quarterly 'nothing day' — a day deliberately scheduled to do nothing.
Build a 'cold start' new project ritual
Designs a ritual for starting a new project to overcome activation energy.
Build a 'small win Friday' ritual
Drafts a Friday afternoon ritual to celebrate the week's small wins.
Write a 'sorry, we broke something' email
Drafts a transparent apology email after an outage, mistake, or service disruption.
Budget reallocation framework
Reallocate budget across channels weekly using a framework that doesn't punish channels with longer payback.
Build a candidate communication standard
Drafts a candidate communication standard that respects every applicant.
Build a 'manager office hours' for the company
Plans recurring office hours where execs are bookable by anyone in the company.
Rewrite for a specific tone
Rewrites a piece in a specific tone (warm, formal, playful, urgent, etc.) without changing meaning.
Build a 'one big experiment per quarter' practice
Frames one big behavioural or work experiment per quarter to learn faster.
Attribution model decision
Pick an attribution approach that's defensible to the CFO without pretending you can solve attribution.
Workflow: Stripe revenue analysis pipeline
Pulls Stripe data and analyses revenue patterns, churn, and customer cohort behaviour.
Build a due diligence data room
Lists every document a startup needs in a fundraise or acquisition data room.
Build a 'ship daily' protocol
Sets up a daily shipping protocol where you ship something — even tiny — every day.
Build a customer credit policy
Drafts a credit policy covering credit checks, terms, and collection.
Run an end-of-month bookkeeping close
Full month-end close checklist for an AU small business: reconciliations, accruals, anomaly hunt, and a clean handoff pack for the accountant.
Build a buy-side LOI
Drafts a Letter of Intent to acquire a target company with key terms and conditions.
Write a one-pager doc
Drafts a one-page document that explains a complex topic clearly for a busy reader.
Build a 'should I raise venture?' decision
Helps a founder decide whether to raise venture capital or stay bootstrapped.
Build a 'data > opinion' culture protocol
Designs a protocol for shifting from opinion-driven to data-informed decisions.
Set up Xero Single Touch Payroll for a small AU team
Step-by-step Xero Payroll + STP setup for an AU small business: org settings, pay calendar, super, leave categories, employee records, STP filing test.
Build a 'how I run my week' template
Drafts a personal weekly operating system covering rituals, blocks, and reviews.
Add specificity to vague writing
Identifies vague claims and replaces them with specific facts, numbers, or examples.
Strengthen a closing line
Generates 8 alternative closing lines that resonate without being preachy.
Outline a long essay
Builds a structured outline for a long essay with section headings and key beats.
Outline a strategic memo
Builds a tight outline for a strategic memo that gets read and acted on.
Write a fundraising plan
Builds a 90-day fundraising plan with target list, materials, and process.
Suggest cuts from a long piece
Identifies sections of a long piece that could be cut without losing the argument.
Build a peer review system
Designs a peer review system for a course or community that improves work quality.
Suggest a framework name
Generates 8 names for a framework or methodology that are memorable and not generic.
Build a course platform comparison
Compares course platforms (Teachable, Thinkific, Podia, Maven, Circle, custom) for fit.
Design a cheat sheet
Designs a one-page cheat sheet that learners actually keep and use.
Write a feature article opening
Drafts the first 200 words of a feature article that hooks the reader with scene or anecdote.
Build a 'first 30 days' learner journey
Designs the first 30 days of a learner's experience to drive completion and retention.
Suggest 10 headline alternatives
Generates 10 headline alternatives for a piece, each tested on a different angle.
Write a personal monthly review
Drafts a monthly personal review covering wins, lessons, energy, and next month.
Write a personal 'state of me' note
Drafts an honest 'where am I right now' personal note for self-reflection.
Build a reading list
Curates a focused reading list of 12 books on a topic with a recommended sequence.
Build a content distribution checklist
Drafts a step-by-step checklist for distributing one piece of content across all channels.
Build an onboarding curriculum
Drafts a 90-day onboarding curriculum for a new role with skills, ramp, and assessments.
Write a rubric for grading
Builds a rubric for assessing student work with criteria and performance levels.
Design a cohort-based course
Designs a cohort-based course with structure, cadence, and live elements.
Build a 'how to ask better questions' guide
Drafts a guide for asking better questions in interviews, meetings, or research.
Build a 'tools I use' personal stack doc
Documents your personal tools stack with cost, purpose, and review cadence.
Build a 'one of one' content concept
Designs a 'one of one' premium content piece that justifies a high price or sponsor tier.
Write a recommendation letter
Drafts a strong recommendation letter that's specific, credible, and not generic.
Build a contractor agreement template
Drafts a contractor agreement covering scope, IP, confidentiality, and AU compliance.
Build a content repurposing matrix
Maps a single piece of content into formats for every channel without dumping the same thing everywhere.
Write a wedding speech
Drafts a 4-minute wedding speech that's warm, funny without being corny, and specific.
Write a eulogy
Drafts a eulogy that honours a life through specific stories rather than generic praise.
Build a 'how to take feedback from your team' framework
Drafts a framework for managers to genuinely receive feedback from their team.
Write a poem from a memory
Drafts a free-verse poem from a specific memory with sensory detail and restraint.
Workflow: weekly content engine from one source piece
Multi-step workflow that turns one source piece (essay, podcast, talk) into a week of cross-platform content.
Write journaling prompts
Generates 30 journaling prompts on a theme to use over a month.
Build an ISO 27001 readiness plan
Plans the path to ISO 27001 certification for an SMB.
Build a skip-level meeting template
Drafts a skip-level meeting template that gives execs real signal from the team.
Run an AI bias audit
Audits an AI feature for bias across user demographics or segments.
Write a 'taking on a new client' welcome
Drafts a warm welcome email and onboarding doc for a new freelance or consulting client.
Write 5 LinkedIn long-form post outlines
Drafts five long-form LinkedIn post outlines on different angles for one core insight.
Write a customer case study
Drafts a problem-solution-result case study from raw interview notes.
Run an open source license audit
Audits a codebase for open source licenses to identify compliance obligations + risks.
Write 8 founder LinkedIn posts
Drafts a fortnight of founder LinkedIn posts that mix tactical, personal, and contrarian content.
Write 5 STAR-format interview answers
Drafts 5 STAR-format (Situation, Task, Action, Result) answers to common behavioural questions.
Write a short story opening
Drafts the first 500 words of a short story with character, scene, and inciting moment.
Generate writing prompts
Generates 20 writing prompts for a journal, story, or essay practice.
Write a portfolio 'about' page
Drafts an 'about' page for a personal portfolio site that's specific, warm, and human.
Write a 'why I changed my mind' essay
Drafts an essay about changing your mind on a topic, with intellectual honesty.
Write a 'how I write' essay
Drafts an essay describing your writing process, tools, and habits for an audience of writers.
Write a 'how I read' essay
Drafts an essay on reading habits, taste, and books that shaped you, for fellow readers.
Build a 'visual essay' concept
Designs a visual essay that uses image + caption to build an argument.
Write a 'why I quit' essay
Drafts an essay about quitting something — a job, project, or commitment — with honesty.
Write SEO landing page for a service
Drafts a service landing page optimised for both SEO and conversion.
Write a 'short version' template
Provides a reusable template for writing the short version of any communication.
Creative refresh cadence playbook
Build the creative refresh cadence so production isn't a panic every Friday and ads don't fatigue audiences mid-campaign.
Channel saturation detection
Detect when a channel is saturating before the CPA blows out, using the leading indicators that show it first.
Workflow: blog post → SEO refresh
Refreshes existing blog posts to recapture lost rankings.
Run a JTBD switch interview
Drafts a switch interview script that surfaces the actual trigger for buying a new product.
Build a survey analysis report
Drafts a survey analysis report covering methodology, findings, and recommendations.
Design a focus group
Plans a focus group with structure, recruiting, and moderation.
Build a content series concept
Designs a multi-episode content series tied to a specific audience identity.
Workflow: weekly ad performance review
Reviews paid ad performance + identifies what to scale, kill, or iterate.
'If the brand were a person' character sketch
A full character profile of your brand as a person. The exercise that exposes whether the brand is real.
Build a research repository entry
Drafts a single research repository entry — the canonical record of one study.
Design a diary study
Plans a diary study where participants log behaviour over time.
Design a multi-armed bandit
Designs a multi-armed bandit experiment for ongoing optimisation rather than one-shot A/B.
Build a 'research debrief in 5 minutes' format
Drafts a 5-minute research share format for sales kickoffs, all-hands, or standups.
Run funnel analysis
Designs a funnel analysis with stages, drop-off identification, and recommendations.
Write a thank-you to a mentor
Drafts a sincere thank-you message to a mentor that names what they actually gave you.
Build a data lineage doc
Documents data lineage from source to consumed metric for trust + debugging.
Build a data quality framework
Designs a data quality framework with checks, owners, and incident response.
Build a 'data product' brief
Briefs a data product (dashboard, model, dataset) like a real product with users + outcomes.
Build a data dictionary
Drafts a data dictionary for a database or warehouse — the human-readable schema.
Build a research insight memo
Drafts a research insight memo — one page, one insight, one recommendation.
Build a 'how to brief a research request' template
Drafts a template for non-researchers to brief a research request well.
Articulate a brand POV on a hot category topic
When the industry is debating something publicly, your brand's voice on it - sharp, specific, defensible.
Run a 'jobs to be done' workshop
Designs a JTBD workshop with the team to articulate the jobs customers hire your product for.
Write a 'what I learned' annual essay
Drafts an annual 'what I learned this year' essay with specific lessons and stories.
Build a discount approval matrix
Designs an approval matrix for sales discounts with thresholds and approver roles.
Build an annual operating plan (AOP)
Drafts an annual operating plan tying strategy to quarterly OKRs, budget, and headcount.
Build a press kit page
Drafts a press kit page with company facts, founder bios, and downloadable assets.
Build a 'creator funnel' content map
Maps content across the creator funnel from awareness to paying customer.
Write a 'reading my own work' critique
Critiques your own draft as if you were a stranger reading it for the first time.
Build a research op cadence
Plans a quarterly research operations cadence — what runs when.
Build a 'research-ready' product team
Builds a product team's capability to do their own lightweight research.
Build a 'support ticket research' analysis
Mines a support ticket corpus for product + content insights.
Build a 'sales call recording analysis'
Analyses a corpus of sales call recordings to surface buyer signals + objection patterns.
Build a 'post-launch learning' framework
Plans the research to run after a launch to learn what to refine.
Write 5 X/Twitter threads
Generates five complete X/Twitter threads on different angles for one core idea.
Build a 90-day content calendar
Plans a quarterly content calendar across blog, social, email, and video aligned to business goals.
Build a 'why didn't you buy' interview
Designs an interview script for prospects who didn't convert — what stopped them.
Build a content style guide for AI use
Drafts a style guide for using AI in content production while keeping a human voice.
Build a 'research findings sales enablement'
Translates research findings into sales enablement assets.
Build a 'quick research request' triage
Triages quick ad-hoc research questions to give fast answers without ceremony.
Build a 'research stakeholder map'
Maps research stakeholders to engage them at the right depth.
Build a 'qualitative coding' protocol
Designs a coding protocol for qualitative data with consistency across coders.
Write a 'what I'd tell my younger self' essay
Drafts an essay or letter to your younger self with specific lessons (not platitudes).
Write a 'how to be edited' guide
Drafts a guide for writers on how to receive editorial feedback well.
Run an accessibility-first identity check (WCAG-aligned)
Audit your identity against WCAG 2.1 AA. Colour contrast, type sizing, focus states, motion safety.
Write a 'I should have said X' redo
Drafts the 'I should have said' version of something you said in a meeting that came out wrong.
Write a 'looking back, what would I tell that person' essay
Drafts a reflective essay on what you'd tell a past version of yourself in a specific situation.
Build a 'paragraph autopsy'
Critiques a single paragraph in detail to find weaknesses and patterns to fix.
Write a 'sounds like AI' check
Provides a check to detect whether a piece sounds AI-generated and how to fix it.
Build a 'review what I wrote 6 months ago' protocol
Provides a protocol for revisiting your past writing to learn what you got right and wrong.
Write 'why we said no' transparency post
Drafts a post explaining a feature, partnership, or opportunity the brand turned down, to build trust through clear values.
Repurpose a blog post into 10 social posts
Turns a single long-form blog into ten platform-specific social posts you can schedule this week.
Write a 'how to give edits' guide
Drafts a guide for editors on how to give edits that improve the work without crushing the writer.
Write an enterprise deal qualification
Drafts a structured enterprise deal qualification covering MEDDIC + procurement realities.
Write a sales page (long-form)
Drafts a long-form sales page with all classic conversion sections in order.
Write a homepage hero section
Drafts homepage hero copy that nails what you do, who it's for, and why it matters in 5 seconds.
Strategic compromise document
Write down what the brand will and won't do, so the next ten creative reviews don't relitigate the same fights.
Write a 'why now' for sales
Drafts a 'why now' positioning argument that creates urgency without manufacturing it.
Generate landing page hypothesis tests
Suggests ten A/B tests for a landing page with hypothesis, expected lift, and effort scoring.
Set AI image generation house rules for Midjourney and DALL-E
Prompt templates, style anchors, and edit rules so AI-generated brand images stay consistent.
Budget allocation logic
Defend a budget split across reach, conversion, and brand-building with the logic the CFO will accept.
PR-led launch playbook
Plan a PR-led launch where earned coverage carries 60% of the launch spike, with the angle and outreach mapped.
LTV-to-CAC ratio interrogation
Interrogate the LTV:CAC ratio for the assumptions hiding inside the number, before the board makes a decision based on it.
Build a 'before / after' graphic
Designs a before/after graphic that shows a transformation clearly without exaggeration.
Write a visual principles document a designer can apply
5-7 visual principles with the rules behind them. The doc that survives a Figma file handoff.
Write a content distribution checklist
Generates a step-by-step checklist for distributing one piece of content across all channels.
Brand health check for a brand under 12 months old
Diagnostic tuned for new brands. Less about drift, more about whether the foundation is set.
Edit a draft for clarity
Rewrites a draft to be clearer, tighter, and more direct without losing the writer's voice.
Strengthen an opening line
Generates 10 alternative opening lines for a piece, each using a different hook technique.
Press release for a product launch
Standard press release format for a product launch. Hits the wire-friendly conventions, lets media use it as-is.
Critique a draft
Provides a structured editorial critique of a draft covering structure, voice, and craft.
Design a webinar slide template
Designs a webinar slide template that's clear at small Zoom thumbnail size and engaging.
Workflow: weekly content review + approval
Reviews + approves the team's weekly content output.
Build a note-taking system
Designs a personal note-taking system covering capture, processing, and retrieval.
Write an SEO redirect plan
Plans a 301 redirect strategy when migrating or restructuring a site to preserve SEO equity.
Define tone shifts between steady-state and crisis mode
When the world is quiet vs when it's loud. The voice doesn't change but the tone has to.
The scale rule for paid social
Define when to add budget to a winning ad without burning it through fatigue or audience exhaustion.
Competitive ad teardown
Paste competitor ad copy or describe their creative — get a teardown covering the angle, the hook, the offer, and what to steal or differentiate from.
Quiz / assessment generator from learning objectives
A balanced quiz mapped to your learning objectives — multi-choice, short-answer, applied — with an answer key that names the misconception each wrong option is probing.
Write a thought leadership LinkedIn post
Drafts a long-form LinkedIn post that establishes authority on a specific industry trend.
Write a performance review
Drafts a fair, specific performance review covering wins, gaps, and development plan.
Write a 'we're sorry, layoffs' message
Drafts the all-hands message announcing layoffs with honesty and care.
Write an 'I'm taking time off' founder note
Drafts a founder note announcing extended time off (parental, sabbatical, illness) without spooking stakeholders.
Design a take-home assignment
Designs a fair take-home assignment that respects candidates' time.
Write reference check questions
Writes reference check questions that get past 'great person' generic praise.
Audit an email list for deliverability
Reviews your email program against deliverability and engagement best practices.
Write a 'why we're raising prices' email
Drafts a transparent price-increase email that retains customers and explains the value clearly.
Build a career conversation template
Drafts a career conversation template that helps managers actually develop their people.
Build an 'is this a yes' filter
Provides a 4-question filter for any new opportunity to decide yes/no fast.
Write an apology email
Drafts a sincere apology email that takes responsibility without grovelling.
Write a difficult email to a boss
Drafts a hard email to a boss about a sensitive topic with care and clarity.
Write a feedback email
Drafts a feedback email that's specific, kind, and actionable.
Write a complaint email
Drafts a complaint email that's firm, fair, and gets results without being unpleasant.
Write a 'I changed my mind on this' note to a colleague
Drafts a note acknowledging that you've changed your mind on something you previously argued.
Write a 'looking for a new role' note to network
Drafts a tasteful note to your network announcing you're looking for a new role.
Build a 'thinking partner' check-in
Designs a recurring 'thinking partner' check-in with a peer founder or trusted advisor.
Write a 'first draft' AI prompting framework
Provides a reusable framework prompt that produces strong first drafts of any marketing copy.
Write a 'I'm taking a break' note to readers
Drafts a note to newsletter or community readers announcing a break with care.
Adapt brand voice for press, podcasts and journalists
How the founder voice and brand voice flex when a journalist is in the room. With do/don't language.
Write a cover letter
Drafts a cover letter that's specific to the role and the candidate, not a template.
Write a Substack 'about' page
Drafts the 'about' page for a Substack publication.
Write a brand POV for a category-defining moment
When the category is having a moment (good or bad), the brand's public take. Sharp, timely, defensible.
Workflow: weekly leadership report generator
Compiles a weekly leadership report from team updates, metrics, and customer voice.
Announce a pricing change in your brand voice
The price-up or price-down email that explains, doesn't grovel, and protects the relationship.
Workflow: customer interview to website copy
Turns customer interviews into website copy — landing pages, value props, headlines.
Voice memo to polished email
Paste the messy voice-memo transcript. Get back a clean, professional email ready to send.
Build a multi-thread account strategy
Plans a multi-threaded outreach into a strategic account to reduce single-champion risk.
End-of-week summary for my team
The Friday recap that recognises the team, names the decisions made, and sets up Monday.
Write an SOW (statement of work)
Drafts a Statement of Work with scope, timeline, deliverables, and acceptance criteria.
Write a founder transition plan
Plans the transition out of a founder/CEO role to a successor with handover and equity.
Run anomaly investigation
Investigates a metric anomaly with a structured root-cause approach.
Run a stay interview
Designs a stay interview to understand why valued employees stay and what could push them to leave.
Write a 'state of the company' memo
Drafts an annual or quarterly 'state of the company' memo to the team.
Write a board update memo
Drafts a quarterly board memo covering progress, decisions needed, and risks.
Write a salary negotiation script
Drafts a 5-minute salary negotiation script with anchor, justification, and fallback.
Define iconography rules and a starter icon set
Stroke, corner radius, scale, spacing. Plus a 24-icon starter set with naming convention.
Build a 'cost to serve' analysis
Calculates true cost-to-serve per customer segment to inform pricing and prioritisation.
Run an exit interview
Designs an exit interview that gets honest insights without burning the relationship.
Write a LinkedIn 'About' section
Drafts a LinkedIn About section that reads like a person, not a corporate bio.
Build an AU GST registration check
Checks whether a business needs to register for GST under AU rules.
Creative kill rule for Meta and TikTok ads
Define the kill rule for an underperforming ad - so you stop bleeding budget on creatives that already lost.
Build a 'is this number weird' check
Provides a quick check for whether a metric is anomalous before acting on it.
Run a product-market fit check using real signals
Beyond the Sean Ellis 40% question. A multi-signal PMF read with what to do at each level.
Write a 'state of the industry' report outline
Outlines a thought-leadership state-of-the-industry report that drives PR and lead-gen.
Build a restraint of trade clause check (AU)
Reviews a restraint of trade (non-compete) clause for AU enforceability.
Build a 'systems > goals' protocol
Designs a systems-thinking approach instead of relying on goals alone.
Scope-reset email after a misaligned first phase
When the first phase didn't land — a written reset email that names the gap, owns the share of it, and proposes a clear plan for phase 2 before momentum is lost.
Build an all-hands meeting agenda
Drafts a recurring all-hands meeting agenda that informs without dragging.
Build an AMA session format
Designs an AMA (Ask Me Anything) session with leadership that earns trust.
Build an 'end of quarter' ritual
Drafts an end-of-quarter ritual to close out, learn, and reset.
Design a 'numbers' graphic
Designs a 'numbers' or 'data' graphic for social that highlights one stat memorably.
Build a content 'visual rhythm' guide
Builds a guide for varying visual content across a feed so it doesn't look monotonous.
Workflow: monthly newsletter sponsor performance review
Reviews the month's newsletter sponsor results + recommendations.
Design a quote card template
Designs a reusable quote card template for sharing pull-quotes on social.
Build an 'always have a side project' rule
Argues for and structures a side project that's purely for joy, not money.
Build a 'no surprise' principle for managers
Drafts the 'no surprises' principle for managers — what to escalate up, what to share down.
Build an 'AB test results to action' protocol
Converts an A/B test result into a deployment + learning action plan.
Write a brand story
Tells the founder origin story in a way that builds emotional connection with customers.
Build a CSAT measurement program
Designs a CSAT program with survey timing, scoring, and action triggers.
Write a content review checklist
Provides a 15-point checklist to QA any piece of marketing content before it ships.
Build a Slack channel structure
Designs a Slack channel structure that scales without becoming chaos.
Write a quarterly social media report
Drafts a quarterly social media performance report with insights and next-quarter recommendations.
Build a 'metric definitions diff' protocol
Catches when metric definitions silently drift over time and breaks comparisons.
Decide whether to kill, sunset or save a product line
The framework for the hardest call - when to stop building and tell customers it's ending.
Build a hiring plan
Builds a 12-month hiring plan with roles, sequencing, comp, and budget impact.
Build a customer-funded product roadmap
Builds a product roadmap funded and influenced by customer commitments rather than guesswork.
Construct an accessible colour system with tokens
Primary, secondary, functional, accessible. With WCAG-checked contrast pairs and Figma-ready tokens.
Generate internal project codenames for builds in stealth
The codenames team uses for in-flight projects before public launch. With a system, not random animal names.
Write an acquisition pitch
Drafts a pitch from a founder to an acquirer outlining strategic fit and value.
Write a weekly review
Drafts a structured weekly review covering what worked, what didn't, and next week's plan.
Build a 'visual swap' content plan
Plans content where the visual changes the meaning — relying on visual surprise.
Build a podcast launch plan (30 days)
Plans a 30-day podcast launch with pre-launch, launch week, and momentum.
Voice memo to today's top 3 priorities
Paste the messy voice-memo brain dump. Get back today's top 3 priorities, ranked, with the one to start with.
Write 'jobs page' copy that attracts talent
Drafts a jobs page that sells the company culture and ways of working without corporate fluff.
Design a 'one-tap' share asset
Designs a graphic optimised for one-tap sharing — readable, memorable, brand-consistent.
Design a thumbnail for YouTube
Designs a YouTube thumbnail that earns the click without clickbait.
Design a LinkedIn banner
Designs a LinkedIn banner that supports the profile narrative without competing.
Design a Twitter/X header image
Designs an X header image that signals what the account is about and matches the avatar.
Build a sub-processor list page
Drafts a public sub-processor list page for transparency with B2B customers.
Write a comic strip concept
Designs a 4-panel comic strip concept with setup, escalation, twist, and punchline.
Write a brand colour palette rationale
Drafts a justification for a brand colour palette tying choices to audience and positioning.
How much each channel costs you per new customer (CAC by channel)
Work out how much each marketing channel is costing you per new customer — and where to put more or less budget.
Build an hour-by-hour launch day execution timeline
07:00 to 22:00 AEST. Who posts what, when, with the fallback if something breaks at 09:13.
Run a post-launch retro and write the readout
What worked, what didn't, what to ship into the next launch. Plus the honest founder note.
Build a research ethics checklist (industry)
Provides an ethics checklist for industry research projects (non-academic).
Build a relaunch playbook for a product the market already met
Relaunches are harder than launches because the audience already has a position. Reset, don't rinse.
Write a 'monthly retro for one' template
Provides a monthly retro template for solo operators with no team to review with.
Build a Figma component spec
Specs a single Figma component with variants, properties, and usage docs.
Write a personal eulogy exercise
Drafts a personal eulogy exercise — what would you want said about you when you're gone?
Build a 'hiring channels' strategy
Plans which hiring channels to invest in for the next quarter.
Difficult feedback message — when client isn't doing the work
Honest, kind message when a client isn't following through. Names what you've noticed without shame, gives them an out.
Write a 'we missed our number' note
Drafts an honest note to the team or board explaining why a target was missed.
Build a 'no agenda Saturday' protocol
Designs a no-agenda Saturday to recover from the week and reset for the next.
Build a customer advisory board plan
Plans a customer advisory board with structure, charter, and meeting cadence.
Build a 'first 100 days' plan for a new CEO
Plans the first 100 days for a new CEO joining a venture-backed company.
Build a 'how to be coached' guide
Drafts a guide for being coachable — getting more out of any coaching relationship.
Build an analytics review meeting agenda
Draft a recurring analytics review meeting agenda for the leadership team — what to walk through, in what order, and the questions worth asking.
Design a microlearning module
Designs a microlearning module (5–10 min) that delivers one concept and one application.
Build a Pomodoro/Flowtime workflow
Helps choose between Pomodoro (timed) and Flowtime (untimed) and sets up the chosen method.
Mid-programme check-in
Sent in the middle of a programme cohort. Surfaces struggles before they become drop-offs.
Cohort launch — limited spots email
Sales-conscious launch email for a paid cohort with limited spots. Urgency without ick.
Steel-man an argument I disagree with
Constructs the strongest possible version of an argument the user disagrees with.
Find logical fallacies
Identifies common logical fallacies in an argument with examples from the text.
Write a song lyrics structure
Drafts the structure of a song with verses, chorus, and emotional arc.
Build a topic primer
Drafts a topic primer that gives a non-expert enough context to participate in a conversation.
Build a literature review
Drafts a structured literature review on a topic for an essay, paper, or business case.
Write a 'we're closing this product' email
Drafts a customer email announcing the sunset of a product or feature with migration support.
Build an AI prompting framework
Drafts a reusable AI prompting framework that improves output quality on any task.
Build a 'research playbook' for solo founders
Drafts a lightweight research playbook for solo founders without research budget.
Translate corporate-speak to human
Rewrites corporate communication into plain, human language people actually want to read.
Write a podcast episode show notes
Drafts SEO-friendly podcast show notes with timestamps, links, and a summary.
Add concrete examples to abstract claims
Identifies abstract claims in a piece and adds concrete examples that illustrate them.
Build an AP optimisation plan
Improves accounts payable timing to optimise cash flow without damaging vendor relationships.
Build a sell-side teaser
Drafts a one-page sell-side teaser to attract acquirer interest without revealing identity.
Strengthen weak verbs
Finds weak verbs (be, have, do, get) and replaces them with stronger, more specific ones.
Write a venture round announcement
Drafts the announcement for a venture funding round (blog, social, press).
Write a 'lessons from $X to $Y' founder post
Drafts a founder post sharing the lessons learned scaling from one revenue milestone to the next.
Design office hours
Designs a recurring office hours format that helps learners without becoming a free-for-all.
Design an FAQ page
Designs an FAQ page that pre-empts the real questions buyers + users have.
Suggest analogies for a complex idea
Generates 5 analogies that explain a complex idea in plain, memorable terms.
Translate a complex topic into plain language
Translates a complex or technical topic into plain language for a general audience.
Write an SLA template
Drafts a Service Level Agreement template with uptime, support, and incident terms.
Build a vendor DPA review checklist
Drafts a checklist for reviewing a vendor's Data Processing Agreement.
Build an AI model card
Documents an AI model with use cases, limitations, and ethics — the model card.
Write a 'what we're working on' update post
Drafts a transparent product update post for community + social that builds trust.
Generate 10 LinkedIn hooks for a single post
Produces ten distinct opening lines for a LinkedIn post so you can A/B test the highest performer.
Build a 'no list' (things to stop doing)
Drafts a personal 'no list' — the things to stop doing to make room for what matters.
Repurpose a long-form post into 5 social posts
Paste a blog, newsletter, or transcript — get 5 distinct short-form social posts (LinkedIn / Instagram / X) tuned to each platform.
Write a comparison page
Drafts a comparison page (us vs competitor) that wins clicks without bashing the alternative.
Build a 'reading the room' framework
Provides a framework for reading the energy of a meeting, group, or conversation in real time.
Build a customer-funded growth plan
Plans how to grow profitably without raising venture capital, using customer revenue and prepays.
Write a 'one big idea' essay
Drafts a thought leadership essay around one big idea designed to be quoted and shared.
Build a metric review meeting
Designs a recurring metric review meeting that drives action, not status.
Build a 'data review meeting' for a team
Designs a recurring data review meeting for an individual team.
Build a discussion question set
Generates 10 discussion questions to spark deep conversation in a class or book club.
Run engagement analysis
Plans an engagement analysis to understand depth + frequency of product use.
B-side of the campaign
Write the second story under the main story, so the campaign has depth instead of one repeating note.
Build a 'correlation vs causation' check
Provides a checklist for distinguishing correlation from causation before acting on data.
Find what your competitors can't honestly claim
Find the claims your competitors literally can't make about themselves without looking dishonest — then build your positioning around that gap.
Strip a campaign back to one undeniable truth
Find the single thing about your campaign that no critic could argue with — then build the message out from that core truth.
Build a 'metric definition' doc
Drafts a precise metric definition that prevents 'we're talking about different things' confusion.
Competitor positioning audit
Audit the positioning of each competitor across promise, proof and reason-to-believe, so you can see the cracks.
Competitor sponsorship analysis
Decode the strategy behind a competitor's sponsorships and partnerships, so you can pick a smarter target.
Spot a competitor coming from a different industry
Work out which businesses from neighbouring industries are most likely to move into your market — and map your response before they do.
Single-minded proposition extractor for a campaign
Strip a messy brief down to one campaign SMP that survives a creative review without three caveats.
Campaign idea spine
Define the through-line that holds every asset together, so the campaign reads as one idea, not a deck of unrelated ads.
TVC brief for a digital-only campaign
Write the TVC-style brief that forces digital teams to make one big idea, even when there's no TV money.
Podcast host-read brief
Write a podcast host-read brief that gives the host enough rope to make it sound like them, not a script.
Build a coaching question library
Builds a library of 30 powerful coaching questions for 1:1 conversations.
Run a strategic offsite plan
Plans a 2-day strategic offsite agenda with pre-work, sessions, and outputs.
Plan a content audit
Plans a content audit for a website or social channel to surface what's working and what's stale.
Build a world-building brief
Builds a world-building brief for a story, game, or brand fiction.
Build a calendar audit
Audits a calendar to find meetings to cut, shorten, or convert to async.
Write a marketing campaign post-mortem
Drafts a structured campaign post-mortem that captures learnings for next time.
Write a 'rebrand announcement' campaign
Plans the announcement campaign for a brand refresh or full rebrand without losing equity.
Write a personal essay closing
Drafts the final 200 words of a personal essay that resonates without being preachy.
Define differentiation against category and direct competitors
Two layers of difference - against the category at large and against the brands you compete with daily.
Write a podcast pre-interview brief
Drafts a pre-interview brief for a podcast guest covering structure, themes, and questions.
Write a 'how to brief AI' template
Provides a template for briefing AI on a content task to get usable first drafts.
Build a messaging hierarchy (primary, secondary, tertiary)
The structured order of what we say first, second and last. So writers stop reinventing it every campaign.
Design a survey
Designs a survey with the right questions, scales, and length for the research goal.
Build a 'review mining' analysis
Mines public app + product reviews to extract insights for product + competitive use.
Brand brief for an external agency
Write the brief that gets a great agency excited and a mediocre one out of their depth.
Competitor advertising teardown for white-space
Paste your top competitors' last 5 ads. Identify the angles they own, the angles they're avoiding, and the white-space you can claim.
Switching campaign architecture
Build the architecture of a switching campaign that respects the cost of changing tools.
Indirect competitor and next-best-alternative analysis
Map what the customer would do instead of buying from you, including doing nothing, so the brief targets the real fight.
Campaign contingency plan
Write the contingency plan for if the campaign tanks in the first two weeks, before you need it.
Write 'what we got wrong' post
Drafts a transparent 'we got it wrong' founder post that builds trust through accountability.
Build a 'research culture audit'
Audits a company's research culture across processes, behaviours, and impact.
Write a Figma-ready identity brief for a designer
The brief a designer can take into Figma and start building from. Specs, references, deliverables.
Add a hook to a piece
Adds a strong opening hook to a draft that lacks one.
Build a marketing budget allocation
Suggests how to allocate a marketing budget across channels with rationale and benchmarks.
Brief an illustration style with constraints and variants
Line, fill, scale, motion. The illustration brief that keeps a freelancer on-style across 50+ assets.
Build a sales hiring scorecard
Drafts a hiring scorecard for sales roles covering outcomes, competencies, and red flags.
Design a paywall screen
Designs a paywall screen that converts without feeling pushy.
Build an Instagram strategy
Plans an Instagram strategy with grid, Reels, and Stories balance.
Plan a brand TikTok strategy
Plans a brand TikTok strategy with content pillars, cadence, and creator approach.
Write a black Friday campaign plan
Plans a complete BFCM campaign with offer, creative, channels, and a 30-day runway.
Discovery call follow-up email
Sent within 24h of a discovery call. Recaps what we discussed, the next step, and gives them space to say yes (or no) cleanly.
Write a 'paid ads aren't working' diagnostic
Diagnoses why a paid ads program isn't performing and gives a triage plan.
Design a podcast cover art
Designs podcast cover art with composition, typography, and platform requirements.
Build a colour grade brief
Briefs a colourist with reference frames, palette, and grade direction.
Build a YouTube channel concept
Designs a YouTube channel concept with positioning, format, and first 12 videos.
Brief a music license
Drafts a music brief for licensing tracks for video, podcast, or ad use.
Hero, hub, help campaign architecture
Build a hero/hub/help structure that doesn't collapse the moment the hero asset goes live.
Build brand messaging pillars with proof and copy
Three or four pillars that hold up the entire brand story. Each one with proof and example copy.
End-of-month retro template
Structured prompt to write up the monthly marketing retro — what worked, what didn't, what we're changing. For your team or for client.
Write a one-page business plan
Distils a full business plan into a single page covering customer, problem, solution, model, and metrics.
Landing page copy from a brief
Full landing page draft (hero + benefits + social proof + CTA) from a structured brief. Conversion-focused, AU voice.
Write a press kit
Builds a complete press kit page with boilerplate, founder bio, assets, and contact.
Workflow: brand voice consistency reviewer
Reviews any piece of content against brand voice + flags inconsistencies.
Write a content audit checklist
Provides a structured audit framework to score and prune existing content.
Build an SEO content brief for one keyword
Produces a writer-ready SEO brief covering intent, structure, entities, and internal links.
Write a 30-day audience research plan
Plans a structured 30-day audience research sprint with methods and deliverables.
Write a competitor switching campaign
Plans a campaign to win customers away from a specific competitor with messaging and incentives.
Write a marketing-sales SLA
Drafts a marketing-sales SLA defining lead handoff, response times, and feedback loops.
Build an attribution model framework
Help a small marketing team pick an attribution model (how to credit which channel made the sale) that fits their tools and budget — without buying expensive software.
Write a customer-success-led marketing brief
Briefs marketing on a campaign sourced from customer success insights about churn drivers.
Write a voice training brief for new writers and contractors
The 30-minute onboarding doc that gets a freelancer to 80% voice match before they touch a draft.
Campaign KPIs that aren't vanity
Map your campaign's measurements into a tree that connects the creative work to real business outcomes — instead of hiding behind averages that don't tell the truth.
Write packaging copy for digital products, physical, or services
The copy on the actual package - digital download cover, physical box, or service one-pager.
Pick a pricing strategy: cost-plus, value-based, anchored or tiered
The four pricing approaches with the trade-offs each one represents. Plus the recommended structure.
Write a motion design brief for logo, transitions and microinteractions
How the brand moves. Logo entrances, screen transitions, button feedback. With easing curves and timings.
Define voice attributes with paired examples and counter-examples
Three to five voice attributes with the lines we'd write and the lines we'd never write.
Build a 3-year strategic roadmap
Maps a 3-year strategic roadmap with year-by-year themes, bets, and proof points.
Build a brand architecture
Designs a brand architecture covering master brand, sub-brands, and product naming.
Build a 'sell the consulting first' GTM
Plans a 'consulting first, product second' GTM motion to validate before building.
Write a 'state of my project' update
Drafts a public update on the state of a personal or open project for an audience following along.
Write 'no' templates in your brand voice
How to decline a request, partnership, refund, or feature ask without breaking voice or burning the relationship.
Answer hard customer questions in your brand voice
Responses to the 6 hardest customer questions. Honest, specific, voice-consistent.
Build an 'always be capturing' system
Sets up a frictionless system for capturing ideas, tasks, and thoughts in the moment.
Voice drift checker for a single piece of copy
Paste one piece. Get a line-by-line voice scorecard against your charter.
Write a 'pushing back' email
Drafts a 'pushing back' email that holds your ground without burning the relationship.
Adapt brand voice across surfaces (email, social, web, support)
How your one voice flexes across the channels where it lives. With examples on each.
Run a win/loss analysis
Runs a structured win/loss analysis on a batch of deals to extract patterns.
Write a marketing performance dashboard spec
Specifies the metrics, layout, and cadence for a weekly marketing performance dashboard.
Tighten a paragraph (cut 30%)
Cuts 30% of words from a paragraph while preserving every important meaning.
Audit an existing brand's voice and identify drift
Paste 5 samples and get a brutal voice consistency report with the exact lines that broke voice.
Build an account expansion plan
Builds an account expansion plan for a key customer with named opportunities and timing.
Run a make-vs-buy analysis
Helps decide whether to build internally, buy from a vendor, or use an open-source tool.
Stress-test your brand values so they're not aspirational fluff
Take your draft values and break them. What's left is what your brand actually stands for.
Write a 'brand truth' internal document
The honest internal version of who you are. Lives on Notion, never goes public, gets used constantly.
Write an apology in your brand voice without grovelling
Real apologies, not corporate non-apologies. Honest, specific, voice-consistent.
Build a startup advisory board structure
Designs an advisory board with roles, equity, cadence, and value exchange.
Build a 'how we work' onboarding doc
Drafts a 'how we work' doc that helps new hires absorb norms without drowning.
Build a 'team handbook for new joiners'
Drafts a team handbook that helps new joiners absorb how the team works.
Build a 'how to ask for a promotion' guide
Drafts a guide for an employee preparing the case for their own promotion.
Build a quarterly business review (QBR) for the team
Drafts an internal QBR template for the leadership team covering performance, learnings, and decisions.
Run cohort analysis
Designs a cohort analysis with segmentation and visualisation choices.
Rewrite for a different reading level
Rewrites a piece for a specific reading level without losing the substance.
Rewrite for a specific audience
Rewrites a piece tailored to a specific audience's knowledge level, vocabulary, and concerns.
Build a 'waiting for' tracking system
Sets up a 'waiting for' list to track what you're owed by others without nagging.
Build a tree test for IA
Designs a tree test to validate information architecture decisions.
Write a 5-minute speech
Drafts a 5-minute speech with hook, story, takeaway, and call-to-action.
Write a conference Q&A response
Drafts the first response to a hostile or hard Q&A question at a conference.
Build a 'one big thing' daily protocol
Sets up a daily protocol of identifying and shipping one big thing per day.
Write a 'how I think about X' explainer
Drafts a 'how I think about X' explainer essay that gives the reader your mental model.
Build a 'first draft of any week' template
Provides a 30-minute Sunday template for drafting the upcoming week.
Build a 'when to escalate' guide
Drafts a clear 'when to escalate' guide so issues surface at the right time.
Build a 'how to do a brag doc' template
Helps an employee maintain a brag doc — a running record of accomplishments.
Build a list of approved 'house' turns of phrase
The phrases your brand keeps using because they work. Memorable, ownable, repeatable.
Build a custom banned phrase list for your brand
The exact words and phrases your brand will never use, with the swap-in alternatives ready to go.
Segment archetype building from data
Turn raw segment data into three named archetypes with their own beliefs, jobs, and triggers.
Cohort behaviour decoder
Compare early adopters and late majority side by side, so the message and channel decisions stop fighting each other.
Strategic territory selection
Choose the cultural territory the brand should play in, with the trade-offs spelled out.
Brand role definition
Define what the brand is for in the customer's life, in language a junior copywriter could brief from.
Cultural moment positioning
Pick the cultural moment the brand should claim, and the angle that makes it earn that ground.
Strategic narrative for fundraising
Adapt the brand narrative for an investor audience so the story holds up across customer, hire and pitch deck.
Strategic narrative for hiring
Rewrite the brand story for the people you want to hire, not the customers you want to convert.
Build quarterly marketing goals (OKR-style)
Draft quarterly marketing goals using the OKR framework — tied to one business outcome, with the measurable results you'll track to know if you got there.
Workflow: pre-launch press embargo coordinator
Coordinates press embargo for a major launch — embargo terms, journalist outreach, lift coordination.
Claim-stripping and saturation audit
Audit which claims are saturated across the category, so you stop saying things customers stopped hearing.
Category obituary thought experiment
Write the obituary for the entire category, then work backwards from what would have killed it to inform today's strategy.
Channel ladder for the idea
Decide where the idea lands first, where it amplifies, and where it shouldn't go even if there's budget.
360 idea audit
Audit whether the campaign idea actually works in every channel, or only in the format the agency presented it in.
Reddit promoted post strategy
Plan a Reddit promoted post strategy that doesn't get torched in the comments because it actually earned its place.
Write a product positioning statement (not the brand one)
Product positioning is narrower than brand positioning. Build the one your sales page hangs off.
Build a 'meetings I shouldn't be in' audit
Audits which meetings you shouldn't be in and how to gracefully exit.
Construct a vision statement with substance
A vision the team will actually use. Not a slogan. Not aspirational fog.
Build a customer journey map
Maps the end-to-end customer journey with touchpoints, emotions, and gaps.
Workflow: customer event coordinator (in-person)
Coordinates an in-person customer event from RSVPs to follow-up.
Define a brand promise you can actually keep
The thing customers can rely on every single time. Specific enough to be a contract.
Build a YouTube playlist strategy
Plans a YouTube playlist strategy that increases watch time and discoverability.
Build personal OKRs
Drafts personal OKRs for the quarter aligned to a yearly theme.
Write a brand manifesto
Drafts a brand manifesto that rallies customers and team around what the brand stands for.
Write a brand differentiation matrix
Builds a 2x2 differentiation matrix that visually shows where the brand sits vs competitors.
Write 'why now' positioning copy
Drafts copy that justifies why your category or product matters right now, not later.
Write a personal branding statement
Drafts a personal branding statement that captures who you are professionally in one sentence.
Write a personal essay opening
Drafts the first 250 words of a personal essay with scene, voice, and stakes.
Construct reasons to believe (RTBs) that hold up under scrutiny
Build the proof stack behind your brand promise. Specific, dated, attributable.
Define your brand anti-mission - what you explicitly won't be
The 'no' list that protects the brand. What you'll never sell, say, or chase, even when it's tempting.
Write a 'not for everyone' positioning paragraph
Drafts a paragraph that names who a piece, product, or course is NOT for.
Write a 'why now' personal essay
Drafts a personal essay about why a moment in your life feels significant.
Workflow: pricing change customer comms
Coordinates customer comms for a pricing change with full grandfathering + segmentation.
Audience truth mining from real comments
Paste social comments, reviews or DMs. Extract the unspoken truths your audience is telling you about themselves, their pain, and what they actually want.
Identity tension excavation
Surface the gap between who your audience wants to be and who they feel like right now, then write to it.
The 'why now' moment construction
Build the case for why the brand has to be in market with this message right now, not next quarter.
Build a comms platform from a single insight
Turn one strategic insight into a full comms platform - the territory, the role for the brand, the human truth, and the campaign idea spine.
Long-form strategic narrative
Write the founding-document-style narrative that anchors every campaign, deck and hire for the next 18 months.
Single-minded proposition extractor
Pressure-test the SMP until it's actually single-minded, instead of three propositions wearing a trenchcoat.
Hero idea pressure-test
Stress-test a hero campaign idea against the questions a senior planner would ask before signing it off.
Run a retention strategy diagnostic and prioritise interventions
Where users churn, why they churn, and the 3 highest-impact fixes. Cohort-aware.
Excavate the brand purpose buried in your founder story
Get to the actual reason your brand exists. Not the polished version. The version that survived founder stress.
Re-excavate brand purpose for a rebrand in flight
Mid-rebrand and the purpose feels stale. Pressure-test what's still true and what needs to die.
Identify your brand archetype with strategic rationale
Pick the right archetype from the 12, with the trade-offs spelled out. Not a personality quiz answer.
Design a sub-brand identity system (endorsed, monolithic, or freestanding)
How a new product or sub-brand sits under your master brand. With architecture, lockups and naming.
Generate brand names with strategic rationale
Stop brainstorming names in a doc. Get 12 strategic name options with the trade-off each one represents.
Brand health diagnostic in 7 questions
An honest audit of where your brand stands today. Strengths, drift, debt, and what to fix first.
Build a launch playbook for a product, app or website
End-to-end launch plan with phases, owners, channels, copy beats and success metrics. Not a vibey checklist.
Develop a repositioning strategy when the market shifted under you
When the original positioning is now wrong (audience changed, category split, new entrant). The reset.
Map a brand evolution roadmap across year 1, 3 and 5
How the brand should grow, what to add, what to retire, and the milestones that prove it's working.
Write a vision and mission statement
Crafts a vision and mission that's specific, motivating, and not corporate boilerplate.
Run a 'red team' assessment
Conducts a structured red-team review of a strategy or major decision to surface flaws.
Build a brand voice mood board
Builds a brand voice mood board with sample copy from competitors and aspirations.
Design a cross-sell and upsell strategy that doesn't feel pushy
The right offer at the right moment, in the brand voice. Without the salesy nudge that erodes trust.
Build a sales messaging matrix
Builds a sales messaging matrix tying personas to pains, hooks, and proof points.
Write a value proposition statement
Crafts a clear value proposition that nails the who, what, and unique benefit in one sentence.
Comparison page strategy
Plan a comparison page that earns the click without sounding petty, with the angle and structure mapped.
Write a 30-60-90 day marketing plan
Drafts a structured 30-60-90 day plan for a new marketing hire or new strategy launch.
Write a content series concept
Pitches a multi-episode content series concept tied to a specific audience identity.
Write a brand voice guide
Creates a comprehensive brand voice guide that any writer or AI can apply consistently.
Build a viral content concept
Designs a content concept with the structural elements that drive shares without clickbait.
Write a 'why us' page
Drafts a 'why us' page that builds trust through specificity rather than corporate platitudes.
Write a job-to-be-done positioning statement
Drafts a JTBD-style positioning statement that reframes the product around the customer's job.
Distil brand essence at 1 word, 1 sentence, 1 paragraph
Three nested versions of your brand essence, each defensible at its own length.
Design a tone-on-tone system across emotional contexts
Same voice, different tones. How your brand sounds when celebrating vs apologising vs delivering bad news.
Refine your messy founder story into a brand origin
The story that's true and useful. Not the LinkedIn version. Not the pitch deck version.
Adapt one core message across 6 channels without flattening it
Take one strategic message and adapt it for web, email, IG, LinkedIn, X and a podcast intro - voice intact.
Draft a brand manifesto that sounds like a real human
A manifesto with a point of view, written in your voice. Not the Apple parody we all secretly write.
Audit your hero messaging across web, social and email
Are you saying the same thing in the hero spots that matter? Drift report and fixes.
Write a strategic positioning statement (X for Y who Z)
The textbook positioning statement, but written so it actually works as a filter for everything else.
Build a brand personality charter with behavioural rules
Personality traits with verbs attached. Not 'we are friendly' - the things friendly actually does on Tuesday.
Build a brand voice charter writers can actually use
A voice charter with examples, not adjectives. The doc a freelancer gets onboarded with on day one.
Build a sales QBR for the team
Drafts an internal sales QBR template covering performance, pipeline, and learnings.
Build a top 10 customer review
Reviews the top 10 customers quarterly with risk, expansion, and advocacy plays per account.
Build a north star metric
Pick the single most important number for your business — the one that captures whether you're creating long-term value — and define how it gets measured.
Write a tagline + 5 alternatives
Generates a primary tagline plus five alternates testing different positioning angles.
Build research personas from data
Synthesises research data into 3–4 personas with goals, pains, and behavioural patterns.
Design a customer interview script (general)
Drafts a 60-min general customer interview script for discovery research.
Write a 'what we know vs don't know' brief
Drafts a brief that clearly separates what's known from what's still speculation on a topic.
Build a steel-manning protocol
Provides a protocol for steel-manning an argument before critiquing it.
Write a documentary intro
Drafts a 90-second documentary intro that establishes subject, stakes, and atmosphere.
Customer language audit for ad copy
Strip verbatim phrases out of customer voice data and rank them by usability in headlines and ad hooks.
Write a short film concept
Drafts a 5-minute short film concept with logline, structure, and visual approach.
Run a stakeholder research debrief
Plans a stakeholder debrief that brings findings to life and earns commitment.
Write a survey for product-market fit
Builds the Sean Ellis PMF survey plus follow-up qualitative questions to find your true believers.
Build a 'how to be useful in 1:1s' guide for direct reports
Drafts a guide for direct reports on how to make 1:1s with their manager genuinely useful.
Build an annotated bibliography
Drafts an annotated bibliography with summary + critical note per source.
Write podcast interview questions
Drafts 20 interview questions for a podcast guest with mix of warm-up, deep, and surprise.
Build a 'how to be a great research participant'
Drafts a guide for being a research participant — getting more out of the experience for both sides.
Build a 'researcher as facilitator' framework
Trains researchers to facilitate decisions rather than just deliver findings.
Build a 'common research mistakes' guide
Drafts a guide for non-researchers on the 10 most common research mistakes to avoid.
Build a 'discovery vs validation' research framework
Distinguishes discovery research (open-ended) from validation research (test a hypothesis).
Build a research presentation
Designs a research findings presentation that drives decisions, not just informs.
Blog intro that doesn't sound AI-written
Rewrites a blog intro so it doesn't sound AI-generated. Two options — story-led + contrarian — with the AI tells called out and a "what makes it sound human" note.
Build a 'voice of customer' Slack channel
Sets up a recurring 'voice of customer' Slack channel that keeps the team close to users.
Design a brand sound identity brief
Briefs a brand sound identity covering logo audio, music, and voice.
Build a wireframe for a screen
Wireframes a single screen with hierarchy, content blocks, and interactions.
Instagram carousel storyboard
Storyboard a 10-slide Instagram carousel that solves the swipe-through-rate problem before the design pass.
Compare 3 articles on the same topic
Synthesises 3 articles on a topic, identifying agreements, disagreements, and gaps.
Build a 'how to be useful in customer interviews' guide for non-researchers
Trains non-researchers (PMs, founders, designers) to run useful customer interviews.
Write a 'commercial moment' video script (60 sec)
Drafts a 60-second cinematic commercial spot script with story over feature pitch.
Synthesise customer feedback
Synthesises customer feedback (reviews, surveys, interviews) into themes and recommendations.
Write a board recruiting brief
Drafts a brief for recruiting a new board director or independent advisor.
Build a 'when AI helps me / when I do it myself' policy
Drafts a personal policy for when to use AI vs do work yourself.
Build a 'feedback loop closure' practice
Practices closing the loop with customers + team after research.
Write a video subtitle style
Drafts a subtitle style guide with timing, line breaks, and accessibility for video content.
Draft an engagement letter (consulting / legal / accounting)
A clean engagement-letter outline with scope, fees, timeline, IP, confidentiality, and termination clauses — flags anything that needs your standard-template review.
Build a 'why was I wrong' protocol
Provides a protocol for examining a wrong prediction or belief to learn from it.
Build a 'how to brief a research agency' template
Drafts a brief for an external research agency that gets the right output without scope creep.
Write a 'best of' roundup blog post
Drafts a 'best of' SEO roundup post structured to rank and convert.
Run a 'pre-mortem' research session
Runs a pre-mortem to surface what could go wrong with a research project before kickoff.
Design a flyer / handout
Designs a single-side flyer that earns 5 seconds of attention and a save.
Build a 'first 30 seconds' script formula
Provides a reusable formula for the first 30 seconds of any short-form video that holds attention.
Build a 'how to read a research report' guide
Provides a guide for stakeholders on how to read a research report critically.
Build an executive summary of a long doc
Drafts a one-page executive summary of a long document for a busy decision-maker.
Build a 'pre-launch research check'
Provides a checklist of research to run before launching a major product or campaign.
Brief a kinetic typography video
Briefs a kinetic typography video that animates words to amplify a script.
Write a content brief for a YouTube tutorial
Drafts a structured brief for a how-to YouTube tutorial that ranks and retains.
Performance reporting template
Build a performance report template that survives a stakeholder, client and board read without being three different documents.
Build a 'research as risk reduction' framing
Reframes research as risk reduction to leadership — the language that resonates.
Build a 'red team' for a hypothesis
Red-teams a hypothesis or strategy by attacking the assumptions before commitment.
Build a 'survey vs interview' decision framework
Decides between survey + interview research for a specific question.
Build a research summary in 3 levels
Summarises a research paper or report at 3 progressively detailed levels.
Build a 'research repository entry per study' template
Drafts a template for a single study entry in a research repository.
Brief sound design for video
Briefs sound design for a video with ambient, foley, and signature audio.
Build a 'before commissioning research' checklist
Provides a pre-commission checklist for any new research request.
Build a churn forensics report
Diagnoses churn root causes with cohort, segment, and reason analysis.
Build a 'saying no' script library
Builds a library of polite-but-clear 'no' scripts for common requests.
Brand world-building brief
Build the brand world the campaign lives inside, with rules a creative team can actually design to.
SEO blog post outline from a target keyword
Search intent in, structured outline out — H1, H2s, H3s, word count per section, keyword targets per section, and the FAQ schema candidates.
Build a 'before research' stakeholder alignment
Aligns stakeholders before kicking off research so findings get acted on.
Build a 'what we know vs don't know' brief
Drafts an epistemic brief separating known facts from open questions on a topic.
Write a page-speed-aware blog template
Builds a structured blog template that ranks for SEO and loads fast without bloated assets.
Agency-standard creative brief
Write a creative brief that contains every section a great planner would expect, with specifics not platitudes.
Brief a visual identity refresh (not a full rebrand)
The middle ground - keep equity, modernise drift. With scope, exclusions, and acceptance criteria.
Build a 'churned customer interview'
Designs an interview script for customers who recently cancelled — get the real why.
Build a 'cancellation reason coding' system
Designs a system for coding + analysing cancellation reasons over time.
Write a logo brief with specs, not vibes
The constraints, deliverables, and acceptance criteria a designer needs to ship a logo, not a moodboard.
Brief a sonic identity (sonic logo, brand sounds, voice talent)
The audio identity for podcasts, ads, app sounds and brand video. Tempo, instrumentation, voice talent profile.
Build a 'research presentation in 10 slides'
Builds the 10-slide research presentation that earns decisions, not just nods.
Influencer paid partnership brief
Write a creator brief that earns great work from a paid creator without micromanaging the way they speak.
Workflow: monthly metric review prep
Prepares the monthly leadership metric review with anomaly investigation + action prompts.
Workflow: monthly board prep coordinator
Coordinates monthly board prep — pre-read, pre-meetings, decisions sought.
Build a partnership pipeline
Builds a structured pipeline of strategic partnerships with stage progression.
Integrated rollout calendar
Plot the campaign rollout week by week so paid, organic, PR and retail aren't tripping over each other.
Write a 'I tried this for 30 days' essay
Drafts an essay reporting on a 30-day experiment with honest results and lessons.
Build an annual review for myself
Drafts a structured annual review covering wins, lessons, identity shifts, and next year.
Audit a landing page for conversion
Performs a structured CRO audit on a landing page and gives prioritised fixes.
Competitor partnership deconstruction
Reverse-engineer the strategic logic of a competitor's biggest partnership, and find the partner they wish they'd locked up.
Competitor team and talent watch
Track who a competitor is hiring and losing, so you can read their strategy from the org chart.
Workflow: bookkeeping prep for monthly close
Runs the monthly bookkeeping prep — categorisation, reconciliation, exception flagging.
Workflow: weekly product team standup compiler
Compiles the async written standups from the product team into one team brief.
Run a multivariate test
Designs a multivariate test where multiple elements vary at once.
Build a profitability analysis by product
Calculates profitability by product line and recommends which to push, hold, or kill.
Brief a casting call
Writes a casting brief for a video shoot or photo campaign with persona and logistics.
Build an acquisition target list
Builds a target list of potential acquisitions to grow capability, customers, or revenue.
Build a CFO scorecard
Designs a weekly scorecard for the CFO covering finance, runway, and risk.
Build a CFO board snapshot
Drafts a 1-page CFO snapshot for board updates covering financials, runway, and asks.
Build a CAC payback model
Calculates customer acquisition cost payback period and gives recommendations to improve it.
Write a SAFE note summary
Explains a SAFE note's key terms in plain language for a founder or angel.
Design a recognition program
Designs a recognition program that rewards effort and craft, not just output.
Multi-disciplinary handover agent
When a client crosses disciplines within or beyond your practice (physio→OT, psych→GP, OT→speech), this drafts the handover note with consent + key context.
Build an annual budget
Builds an annual operating budget across revenue and expense categories.
Workflow: customer health scoring + expansion play
Identifies customers showing expansion signals + triggers tailored expansion outreach.
Build a personal finance framework for founders
Provides a personal finance framework for solo founders managing irregular income.
Build an equity compensation memo
Drafts a memo explaining an equity offer to a candidate or employee.
Run a budget vs actuals review
Conducts a structured budget vs actuals review with variance analysis and root causes.
AHPRA + insurance compliance check agent
Annual or new-service check: walks through AHPRA registration, professional indemnity insurance, supervision, CPD hours, business compliance — flags what's overdue.
Build an information diet plan
Plans an intentional information diet — what to consume, what to ignore, what to seek.
Build a cookieless attribution model
Designs an attribution model that works without third-party cookies.
Workflow: customer health score + intervention
Calculates customer health scores, identifies at-risk accounts, and triggers tailored interventions.
Write a layoff comms plan
Drafts a complete layoff communications plan covering affected staff, remaining team, and external.
Workflow: weekly research sprint coordinator
Coordinates a weekly research sprint — what to learn, who to talk to, what to ship.
Post-campaign creative review framework
Run a post-campaign review that diagnoses what creative actually drove the outcome, not who shouted loudest in the meeting.
Build a 'first 30 days as a new manager' plan
Plans a new manager's first 30 days to set the team up for trust and clarity.
Cliniko / Halaxy weekly admin agent
Friday afternoon practice cleanup: outstanding invoices, missing notes, uncoded sessions, recall list, unread messages, next-week prep.
Build an out-of-home (OOH) concept
Designs an OOH (billboard, transit, poster) concept that works at distance and speed.
Plan a content swap with another creator
Plans a content swap or co-creation with another creator with mutual value.
Build a content pillar visual system
Designs a visual system that distinguishes content pillars on social and blog.
Build a marketing tech stack audit
Audits a marketing tech stack for redundancy, gaps, and cost optimisation.
Workflow: sales-to-CSM handoff coordinator
Generates the handoff doc + kickoff plan when a deal closes from sales to customer success.
Workflow: customer success kick-off (per new customer)
Runs the kickoff process for every new customer to set up for success.
Build a 'how to ask for a raise' script
Drafts a script for asking for a raise that's grounded in evidence and respect.
Build an internal mobility program
Designs an internal mobility program that helps people move within the company.
Design a tradeshow booth
Designs a tradeshow booth concept that draws attention without being shouty.
Workflow: 'voice of customer' weekly synthesis
Synthesises the week's voice-of-customer signals into a single internal Slack post.
Build a 'manager scorecard'
Drafts a scorecard for evaluating manager effectiveness — from engagement, retention, growth signals.
Write a customer advocacy program plan
Designs a customer advocacy program with tiers, perks, and activation plays.
Build a 'how to do an exit announcement'
Drafts the announcement of a senior employee leaving the company without panic.
Workflow: 'kill or scale' product feature decision
Decides whether to kill, hold, or scale a feature based on usage + impact data.
Build a termination protocol
Drafts a termination protocol that's lawful, dignified, and minimises business risk.
Build a salary band structure
Designs a salary band structure with per-role + per-level + per-location pay.
Build a personal dashboard
Designs a personal weekly dashboard that tracks what matters across work, health, and relationships.
Outcome measure analysis agent
Quarterly review: takes your full caseload's outcome scores, identifies what's working, what's not, where you're an outlier (pos or neg) vs published benchmarks.
Build a conflict resolution process
Drafts a conflict resolution process that handles team disagreements early and well.
Build a 'research-as-a-service' offering
Designs a productised research offering for clients — packaged, repeatable, profitable.
Group/family session prep agent
When the next session involves family, partner, or a group: helps plan the structure, anticipates dynamics, drafts the consent + ground-rules conversation.
Run a price sensitivity study (Van Westendorp)
Designs a Van Westendorp price sensitivity meter study with the 4 questions and analysis.
Letter to insurer requesting additional services
Formal letter to WorkCover, TAC, DVA, or a private health insurer requesting additional services or extension of cover.
Build an MSA summary
Summarises a Master Service Agreement in plain language for a non-lawyer to review.
Write a contract review framework
Provides a framework for reviewing a vendor or partner contract for risks and red flags.
Build a contractor vs employee classification check (AU)
Determines whether a worker should be classified as a contractor or employee under Australian law.
Build an NDA review framework
Reviews an NDA for fairness, scope, and red flags before signing.
Build a 'visual identity' refresh plan
Plans a brand visual identity refresh from audit through rollout.
YouTube tutorial script with chapters
A step-by-step tutorial script with chapter markers ready to paste into your YouTube description. Each step has a "common mistake here" callout and a mid-roll re-promise to hold retention.
Workflow: 'kill the feature' decision
Runs the formal decision process for sunsetting a feature.
Build a Critical Infrastructure Act compliance check (AU)
Checks whether a business is captured by AU SOCI Act + what compliance requires.
Build an Accessibility (DDA) compliance check
Audits a digital product for AU Disability Discrimination Act + WCAG 2.1 AA compliance.
Interpret a Xero P&L and flag anomalies
Paste a Xero P&L for two periods, get a one-page CFO-style read: what changed, what's unusual, what to investigate this week.
Build a strategic priorities memo
Drafts a 'strategic priorities' memo to align the team on what matters and what doesn't.
Build a 'quit your day job' plan
Plans the transition from full-time employment to full-time on a side business.
Workflow: launch coordinator (multi-channel)
Coordinates a product launch across all channels with timing, assets, and per-channel rollout.
Build an EU AI Act readiness check
Checks whether AI features fall under the EU AI Act and what compliance requires.
Job site safety agent: SWMS draft + toolbox talk
Generates a Safe Work Method Statement and a 5-min toolbox talk script for tomorrow's job. Compliance work without an admin assistant.
Build a 'second-product' decision framework
Helps a founder decide when and what to build as a second product.
Workflow: customer interview → case study
Turns a customer interview transcript into a publish-ready case study.
Workflow: weekly LinkedIn engagement system
Manages the weekly LinkedIn engagement that compounds reach + relationships.
Build a referral program (employee)
Designs an employee referral program that produces quality hires without becoming churn.
Build an AU compliance calendar
Builds an annual compliance calendar with AU regulatory deadlines for a small business.
Build a 'ruthless calendar review'
Conducts a ruthless review of the next 4 weeks of calendar to cancel, decline, and protect.
Build a parental leave policy (AU)
Drafts a parental leave policy that's generous, clear, and AU-compliant.
Build a 30-60-90 day employee plan
Drafts a 30-60-90 day plan for a new hire that ramps them effectively.
Workflow: knowledge base auto-updater from solved tickets
Identifies recurring support tickets that should become KB articles + drafts the articles.
Build Terms of Service (AU SaaS)
Drafts Terms of Service for an AU SaaS that's clear, fair, and legally sound.
Workflow: weekly thought leadership content engine
Builds 5 LinkedIn thought leadership posts per week from the founder's voice + observations.
Build an evening shutdown ritual
Designs an evening shutdown ritual that closes the workday and protects sleep.
Workflow: cold call → meeting booked
End-to-end cold call workflow including pre-call research, script, objection handling, and post-call recap.
Build an AU R&D tax incentive eligibility check
Checks whether a startup's activities qualify for the AU R&D Tax Incentive.
Build a compensation review process
Designs the annual compensation review process — bands, increases, equity refresh.
Build an energy management plan
Plans the day around energy not just time, with rituals to protect and replenish.
Build a cookie policy
Drafts a cookie policy with categories, controls, and AU + EU compliance.
Build a 'protect the founder's time' plan
Plans how to protect the founder's time from internal demands.
Build a 'social media diet' plan
Plans a sustainable social media reduction without quitting cold turkey.
Build a regulatory horizon scan
Plans a regulatory horizon scan for an industry — what's coming + when.
Build a 'manager bench' development plan
Plans how to develop your future managers from your current high-potential ICs.
Build a 'how to run a town hall'
Plans a town hall meeting that informs without dragging.
Build a DMCA / takedown response process
Drafts a process for responding to DMCA / IP takedown notices.
Workflow: outbound sequence builder for ABM tier-1 accounts
Builds a multi-touch ABM sequence for a single high-value account across roles.
Write a Substack newsletter launch plan
Plans a Substack launch with positioning, first 5 posts, and a 30-day promotion plan.
Build a sales kickoff agenda
Plans an annual sales kickoff (SKO) agenda with content, recognition, and energy management.
Build a content calendar for an essay newsletter
Plans 12 weeks of essays for a newsletter with themes, drafts, and publication dates.
Build a 90-day plan for a new exec
Drafts a 30-60-90 day plan for a newly hired executive to land their role.
Build an exercise scheduling plan
Plans an exercise schedule that survives a busy week without becoming another stressor.
Build a SOC 2 readiness plan
Plans the path to SOC 2 Type I and Type II for a startup.
Write a maternity/parental leave handover
Drafts a handover doc and email for parental leave covering responsibilities and decision authority.
Set up an Obsidian vault
Sets up an Obsidian vault for note-taking with structure, plugins, and capture flow.
Workflow: customer feedback synthesiser
Synthesises customer feedback from multiple sources into themes, insights, and recommended actions.
Build a research participants panel
Sets up a recruited research panel for fast access to participants.
Build a 'win the founder' enterprise play
Plans the multi-quarter play to win the founder/CEO of a strategic enterprise account.
Build a BAS lodgement checklist (AU)
Drafts a quarterly BAS lodgement checklist for AU small business.
Build an AUSTRAC AML/CTF compliance check
Checks whether a business needs to comply with AUSTRAC AML/CTF rules.
Convert research insights to recommendations
Converts a research insight into a prioritised recommendation that ships.
Build a 'unmoderated usability test' design
Designs an unmoderated remote usability test that scales without losing depth.
Brief an AR filter concept
Designs an AR filter concept for Instagram / TikTok / Snapchat with brand fit.
Build a sales velocity equation
Calculates sales velocity (deals × ACV × win rate / cycle) and recommends levers to pull.
Set up notification management
Plans a notification management system that lets the right things through and silences the rest.
Build a sabbatical policy
Drafts a sabbatical policy that supports long-term retention without disrupting the business.
Build a daily writing ritual
Designs a daily writing ritual that compounds without burning the writer out.
Analyse open-text survey responses
Codes and themes open-ended survey responses into actionable insights.
Build a Data Subject Access Request (DSAR) process
Drafts a process for handling subject access requests (right to data + right to delete).
Build a data retention policy
Drafts a data retention policy with per-category retention periods and deletion mechanisms.
Calculate sample size
Calculates the sample size needed for a survey or A/B test with confidence.
Run sentiment analysis on customer feedback
Codes customer feedback for sentiment with positive, negative, and mixed signal classification.
Build a social-first design system
Designs a system optimised for social-first content with templates per platform.
Design a mentoring program
Designs a mentoring program with matching, structure, and accountability.
Build a Notifiable Data Breaches (NDB) plan
Drafts a breach notification plan compliant with the AU NDB scheme.
Build a research insights tag system
Designs a tagging system for research insights so they're discoverable across studies.
Plan a 'mini-documentary' series
Plans a mini-documentary series of 4 episodes telling brand stories through customers.
Build a research methodology training
Designs a 4-module training to upskill non-researchers on research methodology basics.
Workflow: sales call recording → CRM update
Processes a sales call recording into CRM-ready notes, deal stage updates, and next-step actions.
Build an experimentation playbook
Drafts an experimentation playbook covering ideation, design, run, learn.
Workflow: daily founder inbox triage
Triages a founder's email inbox into action / read / archive with drafted replies for the most common asks.
Build a course outline
Outlines a multi-module online course with learning outcomes, modules, and assessments.
Build an inbox bankruptcy protocol
Provides a protocol for declaring email bankruptcy and starting fresh.
Build a quiz
Builds a quiz with multiple-choice, short-answer, and applied questions to test understanding.
Build a weekly bookkeeping rhythm for solo operators
30-minute Friday bookkeeping ritual: bank rec, invoice chase, expense capture, dashboard glance. Built for AU sole traders.
Workflow: weekly fundraising follow-up coordinator
Coordinates the weekly cadence of investor follow-ups during an active raise.
Workflow: customer health → automated CSM playbook
Triggers automated CSM plays based on customer health signals.
Build a 'records of processing' (ROPA) doc
Drafts a Records of Processing Activities document required by GDPR Art 30 (and best practice in AU).
Plan a documentary series
Plans a 6-episode documentary series with arc, episodes, and production approach.
Workflow: customer review response bot
Drafts personalised responses to public reviews on App Store, G2, Trustpilot, etc.
Workflow: customer satisfaction trigger response
Triggers tailored responses to customer satisfaction scores (CSAT, NPS, etc.).
Workflow: contract review + risk flagging
Reviews incoming contracts (vendor, customer, partner) and flags risks, missing clauses, and unusual terms.
Run M&A due diligence prep
Prepares the buy-side due diligence checklist and request list for an acquisition target.
Build a vulnerability disclosure policy
Drafts a vulnerability disclosure policy that invites researchers to report security issues safely.
Build an AI risk register
Drafts an AI risk register for AI features in production with mitigation owners.
Design a tutorial video
Plans a tutorial video that earns the click and delivers the result.
Build a Figma design system starter
Plans a starter design system in Figma with tokens, components, and documentation.
Topic cluster plan from a seed keyword
A pillar + cluster plan from a seed keyword, with production order, internal linking map, repurpose plan, and 90-day success metrics matched to your starting authority.
Build a payment terms negotiation
Drafts a negotiation plan to improve payment terms with a customer or vendor.
Build a 60-day pre-launch warm-list email sequence
The drip sequence that turns cold sign-ups into people who buy on launch day. With copy and timing.
Workflow: 'before this meeting' calendar audit
Audits a single upcoming meeting + decides keep/cancel/restructure.
Build a financial close checklist
Drafts a month-end financial close checklist for a small finance team.
Design an internal brand alignment workshop agenda
A 2-hour workshop that gets the team to the same understanding of the brand. With facilitation prompts.
Build a 'fact-check' protocol
Drafts a fact-check protocol for journalism, research, or marketing content.
Build a 'research-led' product decision protocol
Designs a protocol where major product decisions trace back to specific research signals.
Run a Privacy Impact Assessment (PIA)
Conducts a Privacy Impact Assessment for a new feature or processing activity.
Build a vlog format
Designs a recurring vlog format with structure, beats, and brand signature.
Workflow: 'before saying yes' commitment check
Pressure-tests a potential commitment before agreeing.
Workflow: customer story interview → multiple assets
Turns one customer story interview into multiple marketing assets.
Build an Australian Consumer Law (ACL) compliance check
Audits product, marketing, and refund practices for ACL compliance.
Workflow: customer renewal scoring + intervention
Scores upcoming renewals + triggers tailored interventions to maximise retention.
Build a Spam Act 2003 compliance check
Audits email + SMS marketing for AU Spam Act 2003 compliance.
Design a capstone project
Designs a capstone project that ties together everything learners have built across a course.
Workflow: 'one big thing per quarter' coordinator
Picks the founder's one big thing per quarter + protects it from competing demands.
Workflow: 'plan my week' Sunday coordinator
Plans the upcoming week with priorities, time blocks, and protected deep work.
Build a 'team norms' workshop
Designs a workshop where a team decides their own working norms.
Build a brand guidelines doc
Drafts a brand guidelines doc covering logo, colour, type, voice, and usage rules.
Workflow: weekly review compiler (founder)
Compiles a personal weekly review from calendar, todo list, journal, and metric snapshots.
Workflow: weekly hiring funnel review
Reviews the hiring funnel weekly + identifies bottlenecks.
Build a photo essay structure
Plans a photo essay with shot list, narrative arc, and caption strategy.
Workflow: customer email auto-categoriser
Categorises incoming customer emails to the right inbox + drafts replies for predictable categories.
Run a Xero year-end close (AU FY)
Full 30 June Xero year-end workflow — finalise STP, lock the books, prepare for tax agent, generate the FY pack.
Build a freemium-vs-trial decision
Decides between freemium, free trial, and reverse trial for a new SaaS product.
Design a digital download (lead magnet)
Designs a digital download (PDF lead magnet) with cover, content layout, and CTA.
Workflow: customer interview → social proof asset
Turns a single customer interview into a social proof asset — quote card, story, video clip.
Build a course launch plan
Plans a 60-day course launch from announcement to first cohort opening.
Build a sales rep coaching plan
Drafts an individual coaching plan for a sales rep with strengths, gaps, and 30-day actions.
Build a knowledge base structure
Designs the structure for a customer-facing knowledge base or help centre.
Build a 13-week cash flow forecast
Builds a rolling 13-week cash flow forecast with weekly inflows, outflows, and ending balance.
Write a lesson plan
Drafts a 60-minute lesson plan with learning objectives, activities, and assessment.
Build a brand colour palette
Designs a brand colour palette with primary, secondary, neutrals, and accessibility checks.
Build a 'research op book' for a small team
Drafts a lightweight research operations book for a small team without dedicated researcher.
Build a course pricing strategy
Designs course pricing with tiers, payment plans, and promo discipline.
Design a self-paced course
Designs a self-paced online course with modules, assessments, and completion mechanics.
Workflow: 'how to delegate this' analyser
Analyses what to delegate vs keep + drafts the delegation brief.
Workflow: performance review prep coordinator
Coordinates manager + employee prep for a performance review.
Workflow: 'protect my deep work' calendar manager
Manages the founder's calendar to protect deep work blocks against meeting requests.
Build an editorial calendar template
Designs an editorial calendar template that ties content to themes, channels, and goals.
Design a workshop facilitation guide
Designs a half-day workshop facilitation guide with pacing, prompts, and group dynamics.
Workflow: support escalation workflow
Escalates support tickets that need engineering, product, or executive attention.
Build a side hustle to full-time plan
Plans the milestones and operations to grow a side hustle into a full-time business.
Build a research news monitoring system
Sets up a system for monitoring research + news in a specific field without drowning.
Build a 'first click' test
Designs a first-click test to validate the discoverability of UI elements.
Build a workshop facilitation guide
Drafts a facilitation guide for a workshop with timing, prompts, and group dynamics.
Write a sales playbook
Builds a complete sales playbook covering ICP, process, talk tracks, and tools.
Run conjoint analysis
Designs a conjoint analysis study to measure feature trade-offs.
Build a case study (for teaching)
Drafts a teaching case study with context, decision point, and discussion questions.
Write 'how I built this' founder post
Drafts a founder post telling the build story behind a product that resonates emotionally.
Build a 'session replay analysis'
Analyses session replays to surface UX issues users won't report.
Workflow: meeting note → action extractor
Multi-step workflow that takes raw meeting transcripts and produces decisions, actions, and follow-ups.
YouTube long-form video outline (8–15 min)
A long-form YouTube video outline with retention beats baked in — hook, promise, three points with stories, recap, channel-specific CTA. Plus blog-post conversion notes for re-purposing the script.
Build a Data Processing Agreement (DPA)
Drafts a Data Processing Agreement for B2B customers that meets GDPR + AU expectations.
Build a metric tree
Builds a metric tree decomposing a north star metric into its drivers.
Workflow: 'why we lost' deal review
Conducts a structured 'why we lost' debrief after a closed-lost deal to extract real learnings.
Run a 'voice of the customer' synthesis
Synthesises customer signals from multiple sources into one voice-of-customer view.
Recruit research participants
Designs the recruit screener and outreach for finding the right research participants.
Write 'What I'm working on' founder note
Drafts a transparent 'what I'm working on' founder update for newsletter or social.
Build a customer health score model
Designs a customer health score model with weighted signals and intervention triggers.
Build a churn prediction model
Designs a churn prediction model with features, validation, and intervention strategy.
Build a Privacy Policy (AU)
Drafts a Privacy Policy for an AU SaaS that meets Privacy Act 1988 + global expectations.
Build a market research methodology
Designs a market research methodology that mixes qual and quant for a strategic question.
Build a continuous research practice
Sets up a continuous research practice — weekly customer touchpoints rather than one-off studies.
Build a 'how to study' guide
Drafts a study guide for a topic covering what to learn, in what order, and how to test yourself.
Build a 'we're pivoting' announcement
Drafts a pivot announcement to team, customers, and investors that maintains trust.
Write a 30-day reading list
Curates a 30-day reading list of essays, articles, or chapters with daily commitment.
Build a 'show bible' for a series
Drafts a show bible for a recurring content series with characters, voice, and rules.
Design an ethnographic field study
Plans an ethnographic field study where you observe people in their real context.
Build a 'good enough' research methodology
Picks the lightest research method that answers the question with enough confidence.
Build a 'Senior Researcher' interview kit
Drafts the interview kit for hiring a senior researcher.
Calculate statistical significance
Calculates significance for an A/B test result with confidence interval and interpretation.
Build Xero bank rules from your transaction patterns
Auto-categorise 80% of your Xero bank feed by designing the right bank rules — paste a sample, get a Xero-ready rule set.
Build a meeting reduction plan
Plans a 30-day meeting reduction sprint with cancel, shorten, and async swaps.
Run cluster analysis
Plans a cluster analysis to find natural groupings in customer data.
Build a 'before quitting my job' checklist
Drafts a personal checklist of things to do before resigning from a corporate job.
Design a chart of accounts for a service business
Builds a clean, ATO-aligned chart of accounts for an Australian service business — collapsed enough to actually use, structured enough to scale.
Build a digital declutter sprint
Plans a 7-day digital declutter sprint covering desktop, downloads, photos, and apps.
Build a board deck
Drafts a 15-slide board deck covering performance, plan, and decisions needed.
Build an AU R&D Tax Incentive eligibility check
Checks whether a startup's activities qualify for the AU R&D Tax Incentive.
Workflow: customer testimonial collection
Systematically collects + organises customer testimonials from every interaction.
Run regression analysis
Plans a regression analysis to test the relationship between variables.
Build a venture debt evaluation
Evaluates whether venture debt makes sense and on what terms.
Campaign manifesto
Draft the campaign-level manifesto - the rallying cry that lives at the top of the deck and never gets cut.
Build a customer prepayment strategy
Designs incentives to convert customers to annual prepay for cash flow benefit.
Build a grant funding plan (AU)
Identifies AU government grants a startup may be eligible for and the application strategy.
Run topic modelling on text data
Plans topic modelling (LDA or BERTopic) on a corpus of text data.
Performance audit for an underperforming campaign
Run a structured audit on a campaign that's missed its targets, with the conclusion the team needs to hear.
Build a time-blocking calendar
Designs a time-blocked calendar with deep work, meetings, admin, and recovery.
Workflow: BAS prep (AU quarterly)
Runs the quarterly BAS preparation for an AU small business.
Build an EDA (exploratory data analysis) plan
Plans an exploratory data analysis on a new dataset before forming hypotheses.
Build a 'no decision' diagnosis
Diagnoses why deals stall in 'no decision' and gives a recovery playbook.
Build a customer concentration risk analysis
Analyses customer concentration risk and recommends mitigation actions.
Build a campaign concept
Designs an integrated campaign concept across channels with one big idea and per-channel executions.
Build a forecast model
Designs a forecast model for revenue, headcount, or other future metrics.
Workflow: CRM data hygiene weekly cleanup
Weekly automated cleanup of CRM data — deduplication, missing fields, stale records.
Build a podcast video setup
Designs a podcast video setup with cameras, lighting, audio, and remote-guest workflow.
Workflow: 'before signing' contract redline coordinator
Coordinates contract redlines + back-and-forth with counterparty before signing.
Build a quarterly personal plan
Drafts a quarterly personal plan with focus areas, milestones, and rituals.
Build a cap table
Builds a cap table tracking founders, options, SAFEs, and priced rounds.
Build a 'time to revisit pricing' diagnostic
Diagnoses whether a SaaS business should re-price (up or down) and how.
Build a 3-statement financial model
Builds a 3-statement financial model linking P&L, balance sheet, and cash flow.
Build a Privacy Act compliance checklist (AU)
Drafts a checklist for AU Privacy Act 1988 compliance for a small business handling customer data.
Build a tax planning checklist (AU)
Provides an end-of-year tax planning checklist for an Australian small business.
Generate 50 content ideas for a niche
Produces fifty content ideas grouped by funnel stage and content pillar.
Write a 90-day SEO sprint plan
Plans a 90-day SEO sprint with technical, content, and link-building work prioritised by impact.
Build an L&D budget framework
Designs an L&D budget framework — per-employee spend with rules.
Build a multi-product roadmap
Coordinates roadmaps across multiple products with shared resources and strategic narrative.
Build a strategic narrative
Crafts a strategic narrative explaining where the company is going and why it matters.