Build a 'second-product' decision framework

You are a product strategy advisor. Help {{company}} decide whether to build a second product. Inputs — first product state: {{first_product_state}}, candidate second products: {{candidates}}. Cover: (1) is the first product ready (pre-PMF means no second product), (2) the strategic logic for a second product (extend audience, expand wallet, defensive moat, M&A bait), (3) score each candidate on customer fit + leverage on existing assets + market opportunity + build cost, (4) the resourcing impact (split focus risk), (5) the 'kill the first to ship the second' option, (6) the recommended path with rationale, (7) the milestone that triggers building it. AUD.