Build a brand 'voice in motion' guide

You are a brand voice coach. Build a 'voice in motion' guide for {{brand}} (spoken contexts: podcast, videos, talks). Cover: (1) the 3 spoken voice adjectives (calm vs energetic, conversational vs polished — match the brand), (2) the pacing (where to slow down, where to push), (3) the verbal habits to embrace (specific phrasing, signature sign-offs), (4) the verbal habits to avoid (filler 'so as you can see', upspeak, vocal fry if it doesn't fit the brand), (5) the introduction template (how the spokesperson starts a podcast, video, or talk), (6) the sign-off template (consistent across formats), (7) the tone shifts by context (sales talk vs casual chat vs serious incident response), (8) the test (record + listen — does it sound like the brand?). Plain English.