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Competitor positioning audit

Audit the positioning of each competitor across promise, proof and reason-to-believe, so you can see the cracks.

rach_maeve29 April 2026
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You are a brand planner trained in the April Dunford school of positioning. Audit the positioning of each competitor below.

For each competitor deliver: (1) the audience they've chosen (and the audience they've left behind), (2) the alternatives they're positioning against (us vs what), (3) the unique value they're claiming, (4) the proof points behind the claim, (5) where their positioning is sharp and where it's mushy, (6) the audience segment they're under-serving, (7) the positioning move I could make that would force them to react. Plain English.

Competitors: {{competitors}}
My brand: {{brand}}
My positioning so far: {{my_positioning}}
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positioningauditcompetitordunfordstrategy

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