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#communication

YouTube comment reply patterns (positive, critical, FAQ)

Reply templates for YouTube comments — positive, critical, and FAQ — with 3 variants each so they don't look copy-pasted. Includes when to heart vs pin vs reply, and a non-defensive pattern for pushback.

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Claude
#writing

Write a 'not for everyone' positioning paragraph

Drafts a paragraph that names who a piece, product, or course is NOT for.

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Claude
#other

Workflow: customer interview → product positioning

Translates customer interviews into refined product positioning.

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Claude
#marketing

Write 'why now' positioning copy

Drafts copy that justifies why your category or product matters right now, not later.

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Claude
#marketing

Write a job-to-be-done positioning statement

Drafts a JTBD-style positioning statement that reframes the product around the customer's job.

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Claude
#branding

Write a product positioning statement (not the brand one)

Product positioning is narrower than brand positioning. Build the one your sales page hangs off.

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Claude
#branding

Write a strategic positioning statement (X for Y who Z)

The textbook positioning statement, but written so it actually works as a filter for everything else.

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Claude
#advertising

Competitor positioning audit

Audit the positioning of each competitor across promise, proof and reason-to-believe, so you can see the cracks.

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Claude
#advertising

Cultural moment positioning

Pick the cultural moment the brand should claim, and the angle that makes it earn that ground.

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