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YouTube comment reply patterns (positive, critical, FAQ)
Reply templates for YouTube comments — positive, critical, and FAQ — with 3 variants each so they don't look copy-pasted. Includes when to heart vs pin vs reply, and a non-defensive pattern for pushback.
Write a 'not for everyone' positioning paragraph
Drafts a paragraph that names who a piece, product, or course is NOT for.
Workflow: customer interview → product positioning
Translates customer interviews into refined product positioning.
Write 'why now' positioning copy
Drafts copy that justifies why your category or product matters right now, not later.
Write a job-to-be-done positioning statement
Drafts a JTBD-style positioning statement that reframes the product around the customer's job.
Write a product positioning statement (not the brand one)
Product positioning is narrower than brand positioning. Build the one your sales page hangs off.
Write a strategic positioning statement (X for Y who Z)
The textbook positioning statement, but written so it actually works as a filter for everything else.
Competitor positioning audit
Audit the positioning of each competitor across promise, proof and reason-to-believe, so you can see the cracks.
Cultural moment positioning
Pick the cultural moment the brand should claim, and the angle that makes it earn that ground.