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Write a job-to-be-done positioning statement

Drafts a JTBD-style positioning statement that reframes the product around the customer's job.

rach_maeve29 April 2026
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You are a positioning strategist trained in jobs-to-be-done. Write a JTBD positioning statement for {{product}} based on these inputs — when (situation): {{situation}}, I want (motivation): {{motivation}}, so I can (expected outcome): {{outcome}}. Use this template: 'When [situation], [customer] wants [job], so they can [outcome]. The current alternatives [current], but [pain]. [Product] helps [customer] [job] by [unique mechanism], so they can [emotional + functional + social outcome].' Then provide 3 variations testing different angles, plus 1 paragraph explaining what it implies for marketing.
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