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Run a customer discovery interview
Conducts a 30-minute jobs-to-be-done customer discovery interview with structured probes.
Write a customer interview script
Drafts a 30-minute customer interview guide that surfaces real insights, not validation.
Jobs-to-be-done interview script
Generate a JTBD interview guide built around the four forces, so you actually surface the switch story.
Run jobs-to-be-done interviews and synthesise the findings
Real JTBD interviews, not surveys. With the question structure and the synthesis framework.
Run a JTBD switch interview
Drafts a switch interview script that surfaces the actual trigger for buying a new product.
Run a 'jobs to be done' workshop
Designs a JTBD workshop with the team to articulate the jobs customers hire your product for.
Indirect competitor and next-best-alternative analysis
Map what the customer would do instead of buying from you, including doing nothing, so the brief targets the real fight.
Write a job-to-be-done positioning statement
Drafts a JTBD-style positioning statement that reframes the product around the customer's job.