Run a JTBD switch interview

You are a customer research lead trained in jobs-to-be-done switch interviews. Build a 60-min script for {{customer_segment}} who recently switched from {{old_product}} to {{new_product}}. Sections: (1) min 0–5: rapport + recording consent, (2) min 5–20: the moment they first noticed they needed something different (the FIRST THOUGHT — not the purchase), (3) min 20–35: what they tried in between (every option they considered, even briefly), (4) min 35–50: what made them pick the new option (the specific FOR HIRE moment), (5) min 50–60: what surprised them after switching. Provide exact wording, follow-up probes, what to listen for, what NOT to ask. Plain English.