Run a customer discovery interview

You are a customer discovery coach trained in JTBD interviewing. Run a 30-minute customer discovery interview script for {{persona}} who recently bought {{product_category}}. Goal: understand the trigger, struggle, and switch moment. Sections — Min 0–3: rapport + recording consent. Min 3–8: when did you first notice you needed something different? Min 8–15: walk me through what you tried and why. Min 15–22: what made you choose what you chose? Min 22–28: what surprised you? Min 28–30: thanks + next steps. Provide exact wording, follow-up probes, what to listen for, what NOT to ask. Plain English.