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Run jobs-to-be-done interviews and synthesise the findings

Real JTBD interviews, not surveys. With the question structure and the synthesis framework.

rach_maeve29 April 2026
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You are a product strategist trained in jobs-to-be-done. Most JTBD interviews are surveys in disguise. Build me real ones.

Deliver: (1) the INTERVIEW STRUCTURE: 45 minutes, 5 sections - the moment of switch (when did you first notice the problem), the considered alternatives, the buying moment, the first 30 days, the current state, (2) the OPENING SCRIPT - the 90-second framing that gets the interviewee out of survey-mode, (3) the 25 INTERVIEW QUESTIONS in order, with the prompt-and-probe pattern (ask, listen, probe with 'tell me more about that'), (4) the RED-FLAG ANSWERS - signals the interviewee is rationalising, not remembering, (5) the SYNTHESIS FRAMEWORK after 5-8 interviews: the forces map (push, pull, anxiety, habit), the job statement template (when ___ I want to ___ so I can ___), the 'switch moment' patterns, (6) the EXAMPLE OUTPUT - a fully synthesised job statement based on the inputs I provide, (7) the TIMELINE: how long this takes solo (interviews + synthesis), (8) the recommendations on what to BUILD based on the synthesis. Plain English.

My product: {{product}}
Who I think buys it: {{audience}}
What I want to learn: {{learning_goal}}
Real recent customer quote: {{recent_quote}}
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