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Claude
#branding
Run jobs-to-be-done interviews and synthesise the findings
Real JTBD interviews, not surveys. With the question structure and the synthesis framework.
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Claude
#branding
Define an MVP that's actually minimum and actually viable
Not a feature dump. The smallest thing that proves the thesis. With cut criteria.
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Claude
#branding
Build a product roadmap (90 days and 12 months) with the why
A roadmap with the strategic reasoning behind each block, not just feature names on a Gantt chart.
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Claude
#branding
Run a product-market fit check using real signals
Beyond the Sean Ellis 40% question. A multi-signal PMF read with what to do at each level.
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Claude
#branding
Decide whether to kill, sunset or save a product line
The framework for the hardest call - when to stop building and tell customers it's ending.
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