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345 prompts·Role: Marketer

Topic cluster plan from a seed keyword

A pillar + cluster plan from a seed keyword, with production order, internal linking map, repurpose plan, and 90-day success metrics matched to your starting authority.

Blog post outline from a keyword (SEO-optimised)

SEO-optimised blog post outline with H2/H3 structure, FAQ section, internal-link plan, and a publish-day checklist. Built around the search intent of the primary keyword.

Internal linking suggestions for an existing blog post

Up to 8 internal-link suggestions for an existing post — anchor text, why it helps the reader, why it helps SEO. Plus links to REMOVE and where to add a freshness update.

SEO meta description + title generator

Three SEO title + meta description options, each with a different angle. Includes a side-by-side why-it-beats-the-competitor note and a URL slug check.

Blog intro that doesn't sound AI-written

Rewrites a blog intro so it doesn't sound AI-generated. Two options — story-led + contrarian — with the AI tells called out and a "what makes it sound human" note.

Bundle / multi-pack page copy

Page copy for a multi-pack or bundle. Hooks on the use-case (not the saving) and proves the bundle is more than just a price stack.

LinkedIn explainer — make a complex topic plain

A LinkedIn post that takes a complex topic and makes it plain — the kind of explainer that gets bookmarked and earns referrals. Hook + misconception + clear answer + action.

Win-back email for lapsed customers (90+ days)

Klaviyo / Shopify-Email-ready win-back for customers who haven't bought in 90+ days. Subject options + preview text + body + PS — paste straight in.

Product description that actually sells

Three lengths of copy (one-liner, 30 words, 80 words) for any product page. Hooks on the buyer's job-to-be-done, not features.

Menu special — Instagram caption + Facebook post

One menu item, two channels. IG-friendly visual caption + slightly longer FB post, both with the booking-link CTA — paste straight in.

Turn a client win into a LinkedIn post

Takes a recent client outcome and turns it into a tasteful LinkedIn post that demonstrates expertise without sounding boastful or breaching client confidentiality.

Three Meta ad variants for one product

One product, three ad variants targeting different angles (problem-led, social-proof, curiosity). Each ad has primary text, headline and CTA — paste straight into Meta.

Customer research interview agent

Builds the interview script, runs the playback analysis from your notes, and pulls out the messaging gold.

Brand voice doctor agent

Audits a draft against your brand-voice rules, flags every breach, and rewrites the worst sections.

SEO blog brief + draft agent

Researches the angle, builds a publishable SEO brief, then writes the first 1500-word draft against it.

Press release + pitch agent

Writes a clean press release, the matching journalist pitch email, and a follow-up sequence — without sounding like a 1990s newswire.

Email nurture sequence agent

Writes a 5-email welcome / nurture sequence for new subscribers that builds trust and ends with one clear ask.

Monthly content calendar agent

Builds a full multi-channel content calendar for the month from your campaign goals, then drafts the first week ready to publish.

Sales page outline agent

Maps a high-converting sales page from intake — the structure, every section's job, and the headline options for each block.

Newsletter editor agent

Drafts a weekly newsletter from your raw notes — a strong opener, three short sections, and a single clear CTA.

Influencer / collab outreach agent

Builds a tiered outreach campaign for creators or brand collaborators — research, the pitch, the follow-up, and the contract starter.

Marketing funnel diagnostic agent

Audits your current funnel against benchmarks and tells you exactly which step is broken, in priority order.

Webinar / event promo agent

Plans a 3-week promo arc for a webinar or event — registration, reminders, replay, and follow-up — across email and social.

Social repurposing agent

Turns one long-form piece (podcast, blog, video) into 10 platform-native posts across IG, LinkedIn, TikTok and X.

LinkedIn personal brand engine agent

Plans a month of LinkedIn posts for a founder — 4 angles, 12 posts, written in your voice with native formatting.

Podcast guest pitch agent

Researches relevant podcasts, writes the bespoke pitch, and builds the press kit a host actually wants.

Marketing report agent

Turns a month of raw analytics into a 1-page report — what worked, what didn't, what to change next month, in plain English.

Customer testimonial agent

Turns a raw customer interview or survey response into a polished testimonial across formats — quote card, long-form story, video script.

Campaign launch plan agent

Maps a 6-week launch — pre-launch hype, open, push, close — across email, social, and paid, with the exact assets needed.

Quarterly marketing strategy agent

Builds a defensible 90-day marketing strategy from a goal, audience, and constraints — channel mix, calendar, budget, and the ONE bet.

Ad creative testing agent

Builds a structured ad-test framework for a campaign — hooks, hero shots, CTAs — and the report card I'll fill in after 7 days.

Landing page rewrite agent

Audits an existing landing page section by section and rewrites the weakest parts using a clear conversion framework.

Landing page copy from a brief

Full landing page draft (hero + benefits + social proof + CTA) from a structured brief. Conversion-focused, AU voice.

Email subject line — 5 variants ranked

Paste your email body, get 5 distinct subject lines ranked by hook style so you can A/B confidently.

Weekly client/exec marketing report

Tight 1-page weekly report covering metrics, wins, blockers, and next week's plan. Stops the 'what did we do this week?' panic on Friday afternoon.

End-of-month retro template

Structured prompt to write up the monthly marketing retro — what worked, what didn't, what we're changing. For your team or for client.

SEO blog post outline from a target keyword

Search intent in, structured outline out — H1, H2s, H3s, word count per section, keyword targets per section, and the FAQ schema candidates.

Press release for a product launch

Standard press release format for a product launch. Hits the wire-friendly conventions, lets media use it as-is.

Cold pitch / new business email

80-100 word email to a prospect you've never spoken to. Specific, non-salesy, makes saying yes easy.

Influencer outreach DM

Personal DM to an influencer or creator — specific enough they know you've actually watched their stuff.

Build a content style guide for AI use

Drafts a style guide for using AI in content production while keeping a human voice.

Build a content repurposing matrix

Maps a single piece of content into formats for every channel without dumping the same thing everywhere.

Write a 'don't write this' anti-template

Lists the 10 things to never write in a piece of corporate or marketing writing.

Write a 'not for everyone' positioning paragraph

Drafts a paragraph that names who a piece, product, or course is NOT for.

Write a status update email

Drafts a tight project status update email that takes 30 seconds to read and 2 to act on.

Synthesise interview transcripts

Synthesises multiple interview transcripts into themes, quotes, and recommendations.

Write a research brief

Drafts a brief for a research project covering question, method, and deliverables.

Build an executive summary of a long doc

Drafts a one-page executive summary of a long document for a busy decision-maker.

Build an industry briefing

Drafts an industry briefing covering structure, players, dynamics, and trends.

Synthesise customer feedback

Synthesises customer feedback (reviews, surveys, interviews) into themes and recommendations.

Write a one-pager doc

Drafts a one-page document that explains a complex topic clearly for a busy reader.

Identify themes in qualitative data

Conducts thematic analysis on qualitative data and outputs themes with supporting quotes.

Convert meeting notes to actions

Converts raw meeting notes into a clear action list with owners and deadlines.

Write a meeting request email

Drafts a meeting request email that respects the recipient's time and gets a yes.

Suggest a framework name

Generates 8 names for a framework or methodology that are memorable and not generic.

Build a writing brief

Drafts a brief for a freelance writer that gives them everything they need to deliver well.

Convert a doc into bullets

Converts a dense document into structured bullet points without losing key ideas.

Build a content style guide

Drafts a content style guide that any writer or AI can apply to keep voice consistent.

Translate corporate-speak to human

Rewrites corporate communication into plain, human language people actually want to read.

Rewrite for a specific tone

Rewrites a piece in a specific tone (warm, formal, playful, urgent, etc.) without changing meaning.

Outline a strategic memo

Builds a tight outline for a strategic memo that gets read and acted on.

Write an introduction email between two people

Drafts a 'double opt-in' style introduction email between two people who should know each other.

Workflow: customer interview → social proof asset

Turns a single customer interview into a social proof asset — quote card, story, video clip.

Workflow: weekly ad creative iteration

Iterates winning paid ad creative weekly to fight ad fatigue.

Workflow: 'before I publish' brand check

Final check before publishing any external content for brand consistency.

Workflow: re-engagement sequence for cold subscribers

Multi-touch re-engagement sequence to revive subscribers who haven't engaged in 90+ days.

Workflow: customer story interview → multiple assets

Turns one customer story interview into multiple marketing assets.

Workflow: brand voice consistency reviewer

Reviews any piece of content against brand voice + flags inconsistencies.

Workflow: pricing change customer comms

Coordinates customer comms for a pricing change with full grandfathering + segmentation.

Workflow: customer interview to website copy

Turns customer interviews into website copy — landing pages, value props, headlines.

Workflow: weekly content review + approval

Reviews + approves the team's weekly content output.

Workflow: pre-launch press embargo coordinator

Coordinates press embargo for a major launch — embargo terms, journalist outreach, lift coordination.

Workflow: SEO audit + content gap analysis

Audits a site's SEO + identifies content gaps to fill in the next quarter.

Workflow: blog post → SEO refresh

Refreshes existing blog posts to recapture lost rankings.

Workflow: weekly competitor monitoring

Monitors competitors weekly + flags moves worth responding to.

Workflow: customer event coordinator (in-person)

Coordinates an in-person customer event from RSVPs to follow-up.

Workflow: monthly newsletter sponsor performance review

Reviews the month's newsletter sponsor results + recommendations.

Workflow: weekly ad performance review

Reviews paid ad performance + identifies what to scale, kill, or iterate.

Workflow: newsletter sponsorship sales pipeline

Builds a sales pipeline for newsletter sponsorships from prospect to deal.

Workflow: customer testimonial collection

Systematically collects + organises customer testimonials from every interaction.

Workflow: paid ad creative generator (per channel)

Generates paid ad creative variants for Meta, LinkedIn, Google, and TikTok with A/B test plan.

Workflow: pricing change rollout coordinator

Plans + executes a pricing change with customer comms, sales enablement, and ops updates.

Workflow: monthly content calendar generator

Generates a full month of content across all channels aligned to business priorities.

Workflow: cancellation save flow

When a user clicks cancel, runs a multi-step save flow with reason-specific responses.

Workflow: lead magnet creation pipeline

End-to-end pipeline from topic to published lead magnet with landing page, asset, and nurture.

Workflow: webinar production end-to-end

Runs the full webinar workflow from topic to follow-up — registration, run, replay, conversion.

Workflow: customer onboarding email sequence

Designs a 14-day onboarding email sequence that drives activation, not just welcome messages.

Workflow: weekly digest synthesis

Compiles a weekly external + internal digest from many sources for the team.

Workflow: launch coordinator (multi-channel)

Coordinates a product launch across all channels with timing, assets, and per-channel rollout.

Workflow: PR pitch generator

Generates personalised PR pitches to journalists for a launch or news angle.

Workflow: SEO content factory (keyword → published)

End-to-end workflow from keyword research to published SEO blog post.

Workflow: weekly content engine from one source piece

Multi-step workflow that turns one source piece (essay, podcast, talk) into a week of cross-platform content.

Workflow: customer interview → case study

Turns a customer interview transcript into a publish-ready case study.

AI Marketing Manager

The senior marketing director you can't afford on retainer. Reviews your week, audits your channels, tells you what to cut.

Write 10 email pre-headers

Generates ten email pre-headers (preview text) optimised for the inbox preview line.

Write a 90-day SEO sprint plan

Plans a 90-day SEO sprint with technical, content, and link-building work prioritised by impact.

Write a customer advocacy program plan

Designs a customer advocacy program with tiers, perks, and activation plays.

Write Etsy listing copy

Drafts a high-converting Etsy listing with title, description, and tags optimised for search.

Write a launch-day social blitz plan

Plans an hour-by-hour social media blitz for launch day across all platforms.

Write a 'before/after' transformation post

Drafts a customer transformation story post for social media that earns saves and trust.

Write a brand differentiation matrix

Builds a 2x2 differentiation matrix that visually shows where the brand sits vs competitors.

Write a fact-checking prompt for AI content

Creates a reusable AI prompt that fact-checks marketing content before it ships.

Write 'why now' positioning copy

Drafts copy that justifies why your category or product matters right now, not later.

Write Instagram DM auto-reply flow

Drafts an Instagram DM auto-reply flow that filters leads and books calls.

Write a marketing performance dashboard spec

Specifies the metrics, layout, and cadence for a weekly marketing performance dashboard.

Write 10 ad descriptions for Google Ads

Generates ten responsive search ad descriptions optimised for character limits and conversion.

Write LinkedIn comment templates

Generates ten on-brand LinkedIn comment templates for engaging with industry leaders' posts.

Write a 'why we're raising prices' email

Drafts a transparent price-increase email that retains customers and explains the value clearly.

Write 'thank you' post-purchase email

Drafts a post-purchase thank-you email that reinforces the buyer's decision and sets next steps.

Write 5 'pattern interrupt' email subject lines

Generates five unconventional subject lines designed to break inbox monotony.

Write 5 'social proof' caption variations

Generates five caption variations spotlighting customer wins for social posts.

Write 'evergreen funnel' top-of-funnel ad

Drafts an always-on TOFU ad that brings cold audiences into a nurture flow.

Write a 'rebrand announcement' campaign

Plans the announcement campaign for a brand refresh or full rebrand without losing equity.

Write 5 LinkedIn long-form post outlines

Drafts five long-form LinkedIn post outlines on different angles for one core insight.

Write a marketing weekly stand-up agenda

Drafts a 30-minute marketing weekly stand-up agenda that drives action, not status reading.

Write a 'second-tier' lead magnet sequence

Drafts a second-tier lead magnet pitch sequence for subscribers who didn't convert from the first.

Write a 30-60-90 day marketing plan

Drafts a structured 30-60-90 day plan for a new marketing hire or new strategy launch.

Write a 'state of the industry' report outline

Outlines a thought-leadership state-of-the-industry report that drives PR and lead-gen.

Write 5 webinar landing pages

Generates five complete webinar landing page variations testing different angles.

Write 6 ad concepts for one product

Generates six diverse ad concepts for one product so you can test creative variety, not just copy.

Write SEO landing page for a service

Drafts a service landing page optimised for both SEO and conversion.

Write an SEO redirect plan

Plans a 301 redirect strategy when migrating or restructuring a site to preserve SEO equity.

Write 5 'win-back' email subject lines

Generates five win-back subject lines designed to revive lapsed customers.

Write a competitor switching campaign

Plans a campaign to win customers away from a specific competitor with messaging and incentives.

Write a 'first draft' AI prompting framework

Provides a reusable framework prompt that produces strong first drafts of any marketing copy.

Write a marketing-sales SLA

Drafts a marketing-sales SLA defining lead handoff, response times, and feedback loops.

Write a customer milestone email

Drafts an email celebrating a customer milestone (anniversary, usage threshold, achievement).

Write a customer-success-led marketing brief

Briefs marketing on a campaign sourced from customer success insights about churn drivers.

Write paid LinkedIn ad copy

Drafts a LinkedIn sponsored content ad with three variations for B2B lead generation.

Write Klaviyo flow plan for ecom

Plans a complete Klaviyo lifecycle flow set for an ecommerce brand with triggers and emails.

Write a partner co-marketing brief

Drafts a co-marketing brief for a joint campaign between two brands with clear ownership.

Write 'unsubscribe' page copy that retains

Drafts unsubscribe page copy that gives subscribers options before they fully opt out.

Write a cancellation save flow

Drafts the cancellation flow copy that recovers churn without dark-pattern friction.

Write Google My Business posts

Drafts ten on-brand Google Business Profile posts that drive local search engagement.

Write 'last call' urgency emails

Drafts three urgency emails for the final 48 hours of a launch without false scarcity.

Write a marketing campaign post-mortem

Drafts a structured campaign post-mortem that captures learnings for next time.

Write 8 podcast guest pitch angles

Generates eight distinct pitch angles for a single guest to use across multiple podcasts.

Write a marketing intern onboarding doc

Drafts a 2-week onboarding plan for a marketing intern that ramps them to useful work fast.

Build a marketing tech stack audit

Audits a marketing tech stack for redundancy, gaps, and cost optimisation.

Generate Spotify ad audio script

Drafts a 30-second Spotify audio ad script that respects the listening context.

Write 10 LinkedIn poll ideas

Generates ten LinkedIn poll ideas designed to drive engagement and reveal audience insights.

Generate 20 lead-gen Facebook ad hooks

Generates twenty ad hooks specifically built to drive lead-gen opt-ins, not direct sales.

Write a content review checklist

Provides a 15-point checklist to QA any piece of marketing content before it ships.

Write a 30-day audience research plan

Plans a structured 30-day audience research sprint with methods and deliverables.

Write 10 ad headlines for Google Search

Generates ten Google Search responsive ad headlines optimised for character limits and intent.

Write a job-to-be-done positioning statement

Drafts a JTBD-style positioning statement that reframes the product around the customer's job.

Write a Black Friday landing page

Drafts a focused Black Friday landing page that maximises conversion in a high-traffic window.

Write 10 affiliate program emails

Drafts ten email templates for recruiting, onboarding, and motivating affiliates.

Write 5 paid newsletter ad slots

Drafts five ad copy variants for a 100-word paid newsletter sponsorship slot.

Write 10 evergreen blog post titles

Generates ten evergreen, high-search-intent blog titles ranked by SEO opportunity.

Write a re-targeting ad sequence

Plans a 3-stage retargeting ad sequence with copy and creative direction for each warm-audience segment.

Write a content audit checklist

Provides a structured audit framework to score and prune existing content.

Write a post-event follow-up sequence

Drafts a 3-email follow-up sequence after a webinar, workshop, or event to nurture and convert.

Write a renewal email for annual subscribers

Drafts a renewal nudge email that reduces churn at the annual mark.

Write a press kit

Builds a complete press kit page with boilerplate, founder bio, assets, and contact.

Build a lead magnet idea bank

Generates twenty lead magnet ideas tailored to a niche, with format and effort scoring.

Write a customer testimonial request email

Drafts a request email that gets you specific, story-driven testimonials, not generic praise.

Write SMS marketing campaign

Drafts a 4-message SMS sequence that respects the channel's rules and drives high CTR.

Build an attribution model framework

Helps a small team choose and implement an attribution model that fits their stack and budget.

Build a 5-day email challenge

Designs a 5-day email challenge that delivers a transformation and pitches an offer at the end.

Write a holiday marketing campaign

Plans a holiday-themed campaign with email, social, and offer that fits your brand without being corny.

Build a CAC payback model

Calculates customer acquisition cost payback period and gives recommendations to improve it.

Write a thank-you page upsell

Drafts thank-you page copy that converts into an immediate upsell or next action.

Write a survey to learn from churned customers

Builds a churn survey that surfaces real reasons customers leave without bias.

Write a customer onboarding email

Drafts the first onboarding email after purchase to drive activation, not just thank-yous.

Write a contest or giveaway plan

Designs a contest mechanic, prize, and promotion plan that drives qualified leads.

Write a page-speed-aware blog template

Builds a structured blog template that ranks for SEO and loads fast without bloated assets.

Write a content distribution email to your team

Drafts the internal email asking team or community to amplify a piece of content with specific asks.

Write a hashtag strategy for LinkedIn

Builds a LinkedIn hashtag strategy that grows reach without looking spammy.

Write a webinar slide deck outline

Drafts a 45-minute webinar deck outline with hooks, content, and a soft pitch at the end.

Write a customer interview script

Drafts a 30-minute customer interview guide that surfaces real insights, not validation.

Generate landing page hypothesis tests

Suggests ten A/B tests for a landing page with hypothesis, expected lift, and effort scoring.

Write a content gap analysis

Compares your content footprint to a competitor and surfaces gaps to fill.

Write a content distribution checklist

Generates a step-by-step checklist for distributing one piece of content across all channels.

Write a value-stack copy block

Builds a 'what you get' value stack with anchor pricing for a sales page or pricing card.

Write a Facebook ad with 3 variations

Drafts a Facebook ad and three variations with different angles for split testing.

Generate 50 content ideas for a niche

Produces fifty content ideas grouped by funnel stage and content pillar.

Audit a landing page for conversion

Performs a structured CRO audit on a landing page and gives prioritised fixes.

Build an SEO content brief for one keyword

Produces a writer-ready SEO brief covering intent, structure, entities, and internal links.

Build a 90-day content calendar

Plans a quarterly content calendar across blog, social, email, and video aligned to business goals.

Analyse a competitor's marketing

Performs a structured competitor marketing teardown across positioning, content, and channels.

Write a Meta ad creative test plan

Builds a 3x3 ad test matrix with hooks, angles, and creative formats for Meta Ads.

Write a sales page (long-form)

Drafts a long-form sales page with all classic conversion sections in order.

Write a homepage hero section

Drafts homepage hero copy that nails what you do, who it's for, and why it matters in 5 seconds.

Generate 10 LinkedIn hooks for a single post

Produces ten distinct opening lines for a LinkedIn post so you can A/B test the highest performer.

Generate 30 long-tail keyword ideas

Surfaces low-competition long-tail keywords with intent labels for a niche topic.

Write CTA copy variations

Generates fifteen CTA button copy variations testing different psychological triggers.

Write a partnership pitch email

Drafts an outreach email proposing a partnership or collab with mutual value upfront.

Audit an email list for deliverability

Reviews your email program against deliverability and engagement best practices.

Write FAQ section copy

Drafts an objection-busting FAQ section that handles real buyer hesitations.

Write a black Friday campaign plan

Plans a complete BFCM campaign with offer, creative, channels, and a 30-day runway.

Write a press release

Drafts a journalist-ready press release with headline, lede, quotes, and boilerplate.

Write meta titles + descriptions for 10 pages

Generates SEO-optimised meta titles and descriptions for batch on-page work.

Draft a Google Ads search campaign

Builds a complete Google Ads search campaign with keywords, ads, and negatives.

Build a referral program structure

Designs a referral program with mechanics, rewards, and launch communications.

Write a webinar promotion email

Drafts a high-conversion webinar registration email that fills seats fast.

Write a customer case study

Drafts a problem-solution-result case study from raw interview notes.

Write a TikTok ad script (45 sec)

Drafts a 45-second TikTok ad script optimised for native feel and conversions.

Write 10 abandoned cart email subject lines

Generates ten high-open subject lines for cart recovery emails that drive clicks.

Generate UGC creator brief

Writes a brief for a UGC creator covering hooks, talking points, and deliverables.

Build a customer persona

Generates a research-backed buyer persona with goals, pains, and channel preferences.

Write a re-engagement email for cold subscribers

Drafts a win-back email that revives subscribers who haven't opened in 90+ days.

Write a podcast pitch email

Drafts a personalised email pitching yourself as a podcast guest with relevance and proof.

Write a brand voice guide

Creates a comprehensive brand voice guide that any writer or AI can apply consistently.

Write a welcome email sequence (5 emails)

Drafts a five-email welcome sequence that nurtures new subscribers into buyers.

Weekly status update for managers

The Friday email your manager actually wants. Wins, blockers, decisions needed, week ahead.

Your AI Marketing Manager

A deployable AI agent that runs your weekly marketing — plans, drafts, schedules, and measures across every channel. Configure once, run every Monday.

Write a sponsor pitch for an event

Drafts a sponsorship pitch for a conference, podcast tour, or event with sponsorship tiers.

Build a customer prepayment strategy

Designs incentives to convert customers to annual prepay for cash flow benefit.

Write a 'we're raising prices' email

Drafts a transparent price-increase email to existing customers that retains trust.

Build a customer council run-of-show

Plans the agenda and facilitation for a customer council meeting.

Build a competitive win story library

Builds a library of competitive win stories sales reps can use in late-stage deals.

Write a 'paid ads aren't working' diagnostic

Diagnoses why a paid ads program isn't performing and gives a triage plan.

Build a sales messaging matrix

Builds a sales messaging matrix tying personas to pains, hooks, and proof points.

Build a sales SLA with marketing

Drafts a sales-marketing SLA defining lead handoff, response, and feedback loops.

Build a CAC by channel analysis

Calculates customer acquisition cost by channel and recommends where to invest more or less.

Write a customer offboarding email

Drafts a graceful customer offboarding email that preserves the relationship for future re-acquisition.

Build an ABM target account list

Builds an account-based marketing target list with tiering and outreach plan.

Build an hour-by-hour launch day execution timeline

07:00 to 22:00 AEST. Who posts what, when, with the fallback if something breaks at 09:13.

Audit an existing brand identity for drift and debt

Where the identity has quietly broken across the last 12 months. With a prioritised fix list.

Run a retention strategy diagnostic and prioritise interventions

Where users churn, why they churn, and the 3 highest-impact fixes. Cohort-aware.

Brand health diagnostic in 7 questions

An honest audit of where your brand stands today. Strengths, drift, debt, and what to fix first.

Build a launch playbook for a product, app or website

End-to-end launch plan with phases, owners, channels, copy beats and success metrics. Not a vibey checklist.

Develop a repositioning strategy when the market shifted under you

When the original positioning is now wrong (audience changed, category split, new entrant). The reset.

Review your product analytics and prune what to ignore

Most products track too much. The 8 metrics that matter, the 30 to ignore, and what to instrument next.

Brief a visual identity refresh (not a full rebrand)

The middle ground - keep equity, modernise drift. With scope, exclusions, and acceptance criteria.

Audit a pricing page for clarity and conversion

Where the pricing page leaks trust or confuses buyers. Forensic, not just 'add testimonials'.

Write a product launch announcement template the team can reuse

The reusable launch template - subject, opener, body, FAQ, CTA. With the 3 angles to choose from.

Audit a post-rebrand rollout 90 days in

Did the rebrand actually land, or is half the audience still seeing old assets? Forensic check.

Build a 60-day pre-launch warm-list email sequence

The drip sequence that turns cold sign-ups into people who buy on launch day. With copy and timing.

Run a post-launch retro and write the readout

What worked, what didn't, what to ship into the next launch. Plus the honest founder note.

Design a cross-sell and upsell strategy that doesn't feel pushy

The right offer at the right moment, in the brand voice. Without the salesy nudge that erodes trust.

Design a bundle strategy that lifts AOV without devaluing the standalone

Bundles done right. With anchor logic, the discount math, and the 'never bundle' rule.

Design an internal brand alignment workshop agenda

A 2-hour workshop that gets the team to the same understanding of the brand. With facilitation prompts.

Design a brand template system across deck, social and docs

The template kit a non-designer can use to ship on-brand. Slides, social tiles, internal docs.

Define your activation metric - the 'aha moment' in one number

The single user action that predicts retention. With the validation framework to confirm it.

Structure a brand book that people actually open

Most brand books die in a Notion folder. Build a book structured for the way people use it.

Build a 60-minute brand training for new hires

Day-one onboarding to the brand. Voice, visuals, no-go zones, and the 'why' behind it.

Set co-branding visual guidelines for partners

How our brand sits alongside a partner's. Lockup rules, hierarchy, what's allowed and what isn't.

Write a product positioning statement (not the brand one)

Product positioning is narrower than brand positioning. Build the one your sales page hangs off.

Define differentiation against category and direct competitors

Two layers of difference - against the category at large and against the brands you compete with daily.

Design a tone-on-tone system across emotional contexts

Same voice, different tones. How your brand sounds when celebrating vs apologising vs delivering bad news.

Build a messaging hierarchy (primary, secondary, tertiary)

The structured order of what we say first, second and last. So writers stop reinventing it every campaign.

Re-excavate brand purpose for a rebrand in flight

Mid-rebrand and the purpose feels stale. Pressure-test what's still true and what needs to die.

Define tone shifts between steady-state and crisis mode

When the world is quiet vs when it's loud. The voice doesn't change but the tone has to.

Write a voice training brief for new writers and contractors

The 30-minute onboarding doc that gets a freelancer to 80% voice match before they touch a draft.

Construct reasons to believe (RTBs) that hold up under scrutiny

Build the proof stack behind your brand promise. Specific, dated, attributable.

Distil brand essence at 1 word, 1 sentence, 1 paragraph

Three nested versions of your brand essence, each defensible at its own length.

Develop a brand POV on the industry's direction

Your strategic take on where the industry is heading. The thesis that gives every campaign a backbone.

Audit an existing brand's voice and identify drift

Paste 5 samples and get a brutal voice consistency report with the exact lines that broke voice.

Audit your hero messaging across web, social and email

Are you saying the same thing in the hero spots that matter? Drift report and fixes.

Build a custom banned phrase list for your brand

The exact words and phrases your brand will never use, with the swap-in alternatives ready to go.

Build a brand voice charter writers can actually use

A voice charter with examples, not adjectives. The doc a freelancer gets onboarded with on day one.

Write a strategic positioning statement (X for Y who Z)

The textbook positioning statement, but written so it actually works as a filter for everything else.

Build a brand personality charter with behavioural rules

Personality traits with verbs attached. Not 'we are friendly' - the things friendly actually does on Tuesday.

Build brand messaging pillars with proof and copy

Three or four pillars that hold up the entire brand story. Each one with proof and example copy.

Performance audit for an underperforming campaign

Run a structured audit on a campaign that's missed its targets, with the conclusion the team needs to hear.

Creative fatigue indicator

Build the early-warning system for creative fatigue at the asset level, so you swap before performance drops.

B-side of the campaign

Write the second story under the main story, so the campaign has depth instead of one repeating note.

Hero, hub, help campaign architecture

Build a hero/hub/help structure that doesn't collapse the moment the hero asset goes live.

Funnel diagnostic - find the leak

Diagnose where the funnel is leaking, with the question to ask at each step rather than the dashboard chart.

Budget reallocation framework

Reallocate budget across channels weekly using a framework that doesn't punish channels with longer payback.

Channel saturation detection

Detect when a channel is saturating before the CPA blows out, using the leading indicators that show it first.

Creative refresh cadence playbook

Build the creative refresh cadence so production isn't a panic every Friday and ads don't fatigue audiences mid-campaign.

Cohort retention analysis

Run a cohort retention analysis that tells you which acquisition channel is buying you customers worth keeping.

Proof-points stack

Build the proof-points stack behind the primary message, ranked by which one a sceptic would believe first.

Creative kill rule for Meta and TikTok ads

Define the kill rule for an underperforming ad - so you stop bleeding budget on creatives that already lost.

Single-minded proposition extractor for a campaign

Strip a messy brief down to one campaign SMP that survives a creative review without three caveats.

Channel ladder for the idea

Decide where the idea lands first, where it amplifies, and where it shouldn't go even if there's budget.

Campaign idea spine

Define the through-line that holds every asset together, so the campaign reads as one idea, not a deck of unrelated ads.

Message hierarchy build

Order the messages by audience priority so the campaign isn't trying to say everything at once.

Campaign manifesto

Draft the campaign-level manifesto - the rallying cry that lives at the top of the deck and never gets cut.

TVC brief for a digital-only campaign

Write the TVC-style brief that forces digital teams to make one big idea, even when there's no TV money.

360 idea audit

Audit whether the campaign idea actually works in every channel, or only in the format the agency presented it in.

Conversion event priority setting

Prioritise conversion events across Meta and Google so the algorithm optimises for what actually matters.

Integrated rollout calendar

Plot the campaign rollout week by week so paid, organic, PR and retail aren't tripping over each other.

Post-campaign creative review framework

Run a post-campaign review that diagnoses what creative actually drove the outcome, not who shouted loudest in the meeting.

YouTube long-form ad scripts (15-90s)

Write a YouTube ad in three lengths (15, 30, 90 seconds) so the same idea works as bumper, mid-roll and pre-roll.

Daily, weekly, monthly review cadence

Build the cadence of paid review meetings - daily for fires, weekly for trends, monthly for strategy - so you're never reviewing everything every day.

Google Performance Max asset pack

Build a complete PMax asset pack with the audience signals and creative variation Google's algorithm actually needs.

Audience x creative x offer matrix testing

Design a 3x3x3 testing matrix that finds the winning combination without running 27 simultaneous tests.

OOH headline construction (8 words)

Write 10 outdoor headlines for the same idea, each under 8 words, each readable at 60kph.

Radio scripts (30s and 60s)

Write a 30s and 60s radio script for the same idea, with stage directions a producer can record from cleanly.

iOS 14.5 and SKAN strategy

Plan an iOS 14.5 / SKAN strategy that protects measurement signal without pretending to know things you don't.

Podcast host-read brief

Write a podcast host-read brief that gives the host enough rope to make it sound like them, not a script.

Performance reporting template

Build a performance report template that survives a stakeholder, client and board read without being three different documents.

TikTok Spark Ad strategy

Plan a TikTok Spark Ads strategy built on creator content that's already proven its hook rate organically.

Budget allocation logic

Defend a budget split across reach, conversion, and brand-building with the logic the CFO will accept.

Meta Reels video ad scripts under 15s

Generate three 15-second Reels ad scripts built for hook-pattern-payoff in the first 3 seconds.

Google Search RSA copy at scale

Generate 15 headlines and 4 descriptions for a Google RSA, with intent and emotion variation built in.

LinkedIn thought-leadership ad scripts

Write three LinkedIn thought-leadership ad scripts that don't sound like the founder is hostage-reading a teleprompter.

Influencer paid partnership brief

Write a creator brief that earns great work from a paid creator without micromanaging the way they speak.

Campaign contingency plan

Write the contingency plan for if the campaign tanks in the first two weeks, before you need it.

The scale rule for paid social

Define when to add budget to a winning ad without burning it through fatigue or audience exhaustion.

LTV-to-CAC ratio interrogation

Interrogate the LTV:CAC ratio for the assumptions hiding inside the number, before the board makes a decision based on it.

Newsletter sponsorship copy

Write newsletter sponsorship copy that fits the host's voice and earns clicks without breaking the reader trust.

Attribution model decision

Pick an attribution approach that's defensible to the CFO without pretending you can solve attribution.

Reddit promoted post strategy

Plan a Reddit promoted post strategy that doesn't get torched in the comments because it actually earned its place.

Creative testing roadmap

Build the next 90 days of creative tests, structured by hypothesis - not 'let's try a new ad'.

Campaign KPIs that aren't vanity

Build a KPI tree for the campaign that connects creative work to business outcomes without lying with averages.

'What's true and undeniable' exercise

Strip the campaign back to the single undeniable truth a critic could not argue with, then build outward.

Agency-standard creative brief

Write a creative brief that contains every section a great planner would expect, with specifics not platitudes.

Experiential activation brief

Write the brief for an experiential activation that earns content, not just a press release nobody runs.

Pinterest creative for utility apps

Plan Pinterest creative for a utility app, where intent and aesthetic both have to be served at the same time.

Category-wide white-space mapping

Map every claim and angle across the full category, then locate the unclaimed real estate.

Brand world-building brief

Build the brand world the campaign lives inside, with rules a creative team can actually design to.

Competitive narrative analysis

Decode the strategic story each competitor is telling, so you can see whose narrative is doing the heavy lifting.

Competitor partnership deconstruction

Reverse-engineer the strategic logic of a competitor's biggest partnership, and find the partner they wish they'd locked up.

Competitor team and talent watch

Track who a competitor is hiring and losing, so you can read their strategy from the org chart.

Adjacent category invasion analysis

Identify which adjacent category is most likely to invade yours, with the move and the response mapped.

'They can't credibly say this' exercise

Identify the claims my competitors literally cannot make without losing trust, and use that as the unfair advantage.

Competitor positioning audit

Audit the positioning of each competitor across promise, proof and reason-to-believe, so you can see the cracks.

Comparison page strategy

Plan a comparison page that earns the click without sounding petty, with the angle and structure mapped.

Claim-stripping and saturation audit

Audit which claims are saturated across the category, so you stop saying things customers stopped hearing.

Audience truth mining from real comments

Paste social comments, reviews or DMs. Extract the unspoken truths your audience is telling you about themselves, their pain, and what they actually want.

Brand role definition

Define what the brand is for in the customer's life, in language a junior copywriter could brief from.

Jobs-to-be-done interview script

Generate a JTBD interview guide built around the four forces, so you actually surface the switch story.

Switching campaign architecture

Build the architecture of a switching campaign that respects the cost of changing tools.

Hero idea pressure-test

Stress-test a hero campaign idea against the questions a senior planner would ask before signing it off.

Brand brief for an external agency

Write the brief that gets a great agency excited and a mediocre one out of their depth.

Strategic territory selection

Choose the cultural territory the brand should play in, with the trade-offs spelled out.

Competitor SEO content gap finder

Identify the search topics competitors rank for that you don't, ranked by how convertible the traffic is.

Competitor sponsorship analysis

Decode the strategy behind a competitor's sponsorships and partnerships, so you can pick a smarter target.

Post-purchase magic-moment map

Find the exact moment customers fall in love with the product, so the whole campaign can chase that feeling.

Tribe and subculture map

Map the subcultures your audience belongs to, so the campaign can borrow real social capital instead of inventing fake belonging.

Search behaviour decoder

Translate keyword data into the human story behind the search bar, so SEO and paid copy stop sounding like robots.

Cohort behaviour decoder

Compare early adopters and late majority side by side, so the message and channel decisions stop fighting each other.

Intent-vs-action gap analysis

Find the gap between what your audience says they want and what their behaviour says they actually do.

Lapsed customer interview script

Build the questions that get a churned customer to tell you the actual reason they left, not the polite one.

Pre-purchase friction map

Map every friction point between awareness and purchase, then rank by how much it's actually costing you.

Customer interview synthesis

Compress raw interview transcripts into the patterns, contradictions, and one insight worth briefing a campaign on.

Reddit thread strategic analysis

Mine a niche Reddit thread for the strategic insights, opposing camps, and language gold lurking under the noise.

Behavioural truths from a quant data set

Translate dry quant data into the human behavioural truths a creative team can actually brief against.

Competitor advertising teardown for white-space

Paste your top competitors' last 5 ads. Identify the angles they own, the angles they're avoiding, and the white-space you can claim.

Identity tension excavation

Surface the gap between who your audience wants to be and who they feel like right now, then write to it.

Competitor customer poaching map

Find where unhappy customers of your competitors vent, then build a switching message that meets them there.

Cultural moment positioning

Pick the cultural moment the brand should claim, and the angle that makes it earn that ground.

Emotion-coded comment teardown

Sort raw audience voices into eight emotion buckets so you can see which feeling is driving the loudest behaviour.

The 'why now' moment construction

Build the case for why the brand has to be in market with this message right now, not next quarter.

Strategic guardrails for creative review

Build the principles you review creative against, so feedback isn't just 'I don't love it'.

Build a comms platform from a single insight

Turn one strategic insight into a full comms platform - the territory, the role for the brand, the human truth, and the campaign idea spine.

Segment archetype building from data

Turn raw segment data into three named archetypes with their own beliefs, jobs, and triggers.

Customer language audit for ad copy

Strip verbatim phrases out of customer voice data and rank them by usability in headlines and ad hooks.

Single-minded proposition extractor

Pressure-test the SMP until it's actually single-minded, instead of three propositions wearing a trenchcoat.

Indirect competitor and next-best-alternative analysis

Map what the customer would do instead of buying from you, including doing nothing, so the brief targets the real fight.