The Library
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AI Marketing Manager
The senior marketing director you can't afford on retainer. Reviews your week, audits your channels, tells you what to cut.
Marketing Manager Agent
A deployable AI agent that runs your weekly marketing — plans, drafts, schedules, and measures across every channel. Configure once, run every Monday.
Weekly client/exec marketing report
Tight 1-page weekly report covering metrics, wins, blockers, and next week's plan. Stops the 'what did we do this week?' panic on Friday afternoon.
Email subject line — 5 variants ranked
Paste your email body, get 5 distinct subject lines ranked by hook style so you can A/B confidently.
Cold pitch / new business email
80-100 word email to a prospect you've never spoken to. Specific, non-salesy, makes saying yes easy.
Build a PowerPoint deck from a tight outline
Copilot builds a considered PowerPoint deck from your outline with one idea per slide, brand-colour accents only, rest slides for rhythm, and speaker notes that read like a human.
Refine an existing PowerPoint deck for consistency and speaker notes
Copilot audits an existing PowerPoint deck slide by slide, applies brand standards on a copy, writes speaker notes, and tells you which 5 slides to fix first for the biggest uplift.
Email header graphic with brand-consistent imagery
Nano Banana generates a brand-consistent email header with type rendered cleanly, accessibility-safe contrast, and an A/B alternative layout suggestion.
Veo 3 testimonial-style ad with synchronised dialogue
Veo 3 generates a testimonial-style clip with mouth-synced AU dialogue, ambient audio underneath, and a held end pause so the line lands.
Rewrite a proposal in Word for a specific industry audience
Copilot rewrites a generic Word proposal for a specific industry audience, swapping examples, re-anchoring benefits to one pain, and showing you the diff so you can sanity-check it.
Veo 3 cinematic ad for an AU service business
Veo 3 generates a single cinematic 8-second clip for a service business with a considered move, native audio texture, and a held end frame where a tagline can land.
Tradie testimonial-style video from a real transcript in Higgsfield
A documentary-style tradie testimonial video from a real transcript in Higgsfield. Handheld medium shot, practical lighting, B-roll cutaways, 9:16 vertical export, and a checklist of 3 things that would make it look fake.
Email header image matching a brand style in DALL-E
Generates 3 email header images (abstract, scene, product-led) in DALL-E at 1200x400 with safe-zones for mobile rendering, palette-locked styling, and a per-email-type recommendation.
Real-time X listening on what AU customers are saying
Live X social listening through Grok. Surfaces recent posts, themes, reply opportunities, and one contrarian signal so you know what your market is actually saying today.
Hollywood-style ad cut with handheld feel in Higgsfield
A 30-second Hollywood-trailer-style ad in Higgsfield with handheld feel, fast cuts, 8 to 10 escalating beats, lighting motivated by practicals, and 16:9 plus 9:16 re-cuts.
Real estate listing walk-through video from photos in Higgsfield
A cinematic real estate walk-through generated in Higgsfield from listing photos with room-by-room camera moves, AU agent voiceover with no clichés, 16:9 listing-portal export, and 9:16 Reels re-cut.
Watercolour illustration of a concept for a blog hero
Generate a watercolour illustration for a blog hero that reads as editorial - not children's book. Covers the token stack, what to put in the negative prompt to avoid cartoon defaults, checkpoint options, and seed-hunting strategy.
Photorealistic stock-style image to replace generic stock photography
Photorealistic stock-style images that don't look AI-generated. Covers which models to pick, how to word the prompt so the camera feels real, and a quick checklist to spot AI tells before you publish.
Restore and upscale a low-res customer photo for a testimonial graphic
Restore + upscale a small grainy customer photo for a testimonial graphic without inventing a different face. Covers upscaler choice, the safe denoising range, face-fix weights, and a 3-point integrity check.
Swap the model in a product shot for a different demographic
Swap the model in a product shot to match your actual target demographic - ControlNet locks the pose, inpainting changes only the person, the product stays untouched. Includes an ethical-check list before publish.
Custom illustration style for blog hero images that stays consistent across posts
Lock a single illustration style for blog headers so the feed looks like one publication. Includes the reusable token stack, subject-slot pattern, LoRA search terms, and a "style sheet" you save once and reuse forever.
Ad creative variations for split-testing with a fixed product hero
Generate 8 background variations around a fixed product hero using img2img + inpainting - split-test ad creative without re-shooting. Covers masking, denoising strength, and a post-gen check.
Seasonal calendar-opens-up announcement to past clients
Past-client email when a new season's calendar opens — gives them early access ahead of the public, surfaces the most-fought-over slots, and includes any past-client perk. Real warmth, no fake urgency.
Bundle description that justifies the bundle price
Bundle copy that justifies the discount by leading with the occasion and what the items unlock together, then surfaces the saving as the reward — not the lead.
Limited-time set menu promo — 3 channels in one go
A limited-time set menu push in three formats at once: Instagram caption, email, and website block. Same anchor message, channel-appropriate length and structure.
LinkedIn post: explain a regulation change for SMEs
A regulation-change LinkedIn post for SME owners — opens with a "who this is for" line, leads with the common misconception, gives numbered actions + deadline + consequence. Plain, practical, never alarmist.
Seasonal menu launch email to regulars
A new-season menu launch email aimed at regulars — makes them feel first, names the three hero dishes, reassures on the favourites, includes a single chef quote. Goes out before the social push.
LinkedIn post: client win without breaching confidentiality
A LinkedIn client-win post that uses sanitised context (industry + size, no name), names the real challenge + method, and lands on a takeaway any reader can use. The structure that doesn't feel like a humblebrag.
Product description from a spec sheet
Turn a manufacturer spec sheet into a headline + description + spec block that's buyer-led, not feature-led. Hero feature first, outcomes over jargon, specs tucked below.
Emotion-coded comment teardown
Sort raw audience voices into eight emotion buckets so you can see which feeling is driving the loudest behaviour.
Monthly content calendar agent
Builds a full multi-channel content calendar for the month from your campaign goals, then drafts the first week ready to publish.
Customer research interview agent
Builds the interview script, runs the playback analysis from your notes, and pulls out the messaging gold.
Marketing funnel diagnostic agent
Audits your current funnel against benchmarks and tells you exactly which step is broken, in priority order.
Podcast guest pitch agent
Researches relevant podcasts, writes the bespoke pitch, and builds the press kit a host actually wants.
Marketing report agent
Turns a month of raw analytics into a 1-page report — what worked, what didn't, what to change next month, in plain English.
Customer testimonial agent
Turns a raw customer interview or survey response into a polished testimonial across formats — quote card, long-form story, video script.
SEO meta description + title generator
Three SEO title + meta description options, each with a different angle. Includes a side-by-side why-it-beats-the-competitor note and a URL slug check.
Turn a client win into a LinkedIn post
Takes a recent client outcome and turns it into a tasteful LinkedIn post that demonstrates expertise without sounding boastful or breaching client confidentiality.
Newsletter editor agent
Drafts a weekly newsletter from your raw notes — a strong opener, three short sections, and a single clear CTA.
Lapsed customer interview script
Build the questions that get a churned customer to tell you the actual reason they left, not the polite one.
Tribe and subculture map
Map the subcultures your audience belongs to, so the campaign can borrow real social capital instead of inventing fake belonging.
Audit a pricing page for clarity and conversion
Where the pricing page leaks trust or confuses buyers. Forensic, not just 'add testimonials'.
Build an ABM target account list
Builds an account-based marketing target list with tiering and outreach plan.
YouTube long-form ad scripts (15-90s)
Write a YouTube ad in three lengths (15, 30, 90 seconds) so the same idea works as bumper, mid-roll and pre-roll.
OOH headline construction (8 words)
Write 10 outdoor headlines for the same idea, each under 8 words, each readable at 60kph.
Radio scripts (30s and 60s)
Write a 30s and 60s radio script for the same idea, with stage directions a producer can record from cleanly.
Creative fatigue indicator
Build the early-warning system for creative fatigue at the asset level, so you swap before performance drops.
Product description that actually sells
Three lengths of copy (one-liner, 30 words, 80 words) for any product page. Hooks on the buyer's job-to-be-done, not features.
Write a 'we're raising prices' email
Drafts a transparent price-increase email to existing customers that retains trust.
Build a sales SLA with marketing
Drafts a sales-marketing SLA defining lead handoff, response, and feedback loops.
Write a cancellation save flow
Drafts the cancellation flow copy that recovers churn without dark-pattern friction.
Workflow: paid ad creative generator (per channel)
Generates paid ad creative variants for Meta, LinkedIn, Google, and TikTok with A/B test plan.
Post-purchase magic-moment map
Find the exact moment customers fall in love with the product, so the whole campaign can chase that feeling.
Creative testing roadmap
Build the next 90 days of creative tests, structured by hypothesis - not 'let's try a new ad'.
Write a webinar slide deck outline
Drafts a 45-minute webinar deck outline with hooks, content, and a soft pitch at the end.
Experiential activation brief
Write the brief for an experiential activation that earns content, not just a press release nobody runs.
Write a customer interview script
Drafts a 30-minute customer interview guide that surfaces real insights, not validation.
Category-wide white-space mapping
Map every claim and angle across the full category, then locate the unclaimed real estate.
Write 10 affiliate program emails
Drafts ten email templates for recruiting, onboarding, and motivating affiliates.
Write a fact-checking prompt for AI content
Creates a reusable AI prompt that fact-checks marketing content before it ships.
Write 10 ad descriptions for Google Ads
Generates ten responsive search ad descriptions optimised for character limits and conversion.
Workflow: lead magnet creation pipeline
End-to-end pipeline from topic to published lead magnet with landing page, asset, and nurture.
Workflow: PR pitch generator
Generates personalised PR pitches to journalists for a launch or news angle.
Workflow: webinar production end-to-end
Runs the full webinar workflow from topic to follow-up — registration, run, replay, conversion.
Workflow: pricing change rollout coordinator
Plans + executes a pricing change with customer comms, sales enablement, and ops updates.
Convert a doc into bullets
Converts a dense document into structured bullet points without losing key ideas.
Synthesise interview transcripts
Synthesises multiple interview transcripts into themes, quotes, and recommendations.
Identify themes in qualitative data
Conducts thematic analysis on qualitative data and outputs themes with supporting quotes.
Design a brand template system across deck, social and docs
The template kit a non-designer can use to ship on-brand. Slides, social tiles, internal docs.
Develop a brand POV on the industry's direction
Your strategic take on where the industry is heading. The thesis that gives every campaign a backbone.
Behavioural truths from a quant data set
Translate dry quant data into the human behavioural truths a creative team can actually brief against.
Reddit thread strategic analysis
Mine a niche Reddit thread for the strategic insights, opposing camps, and language gold lurking under the noise.
Write a marketing intern onboarding doc
Drafts a 2-week onboarding plan for a marketing intern that ramps them to useful work fast.
Build a referral program structure
Designs a referral program with mechanics, rewards, and launch communications.
Customer interview synthesis
Compress raw interview transcripts into the patterns, contradictions, and one insight worth briefing a campaign on.
Ad creative testing agent
Builds a structured ad-test framework for a campaign — hooks, hero shots, CTAs — and the report card I'll fill in after 7 days.
Pre-purchase friction map
Map every friction point between awareness and purchase, then rank by how much it's actually costing you.
Write a 'don't write this' anti-template
Lists the 10 things to never write in a piece of corporate or marketing writing.
Jobs-to-be-done interview script
Generate a JTBD interview guide built around the four forces, so you actually surface the switch story.
Bundle / multi-pack page copy
Page copy for a multi-pack or bundle. Hooks on the use-case (not the saving) and proves the bundle is more than just a price stack.
Competitor customer poaching map
Find where unhappy customers of your competitors vent, then build a switching message that meets them there.
Intent-vs-action gap analysis
Find the gap between what your audience says they want and what their behaviour says they actually do.
Funnel diagnostic - find the leak
Diagnose where the funnel is leaking, with the question to ask at each step rather than the dashboard chart.
Workflow: weekly ad creative iteration
Iterates winning paid ad creative weekly to fight ad fatigue.
Audit a post-rebrand rollout 90 days in
Did the rebrand actually land, or is half the audience still seeing old assets? Forensic check.
Convert meeting notes to actions
Converts raw meeting notes into a clear action list with owners and deadlines.
Strategic guardrails for creative review
Build the principles you review creative against, so feedback isn't just 'I don't love it'.
Generate Spotify ad audio script
Drafts a 30-second Spotify audio ad script that respects the listening context.
Review your product analytics and prune what to ignore
Most products track too much. The 8 metrics that matter, the 30 to ignore, and what to instrument next.
Email nurture sequence agent
Writes a 5-email welcome / nurture sequence for new subscribers that builds trust and ends with one clear ask.
Write a value-stack copy block
Builds a 'what you get' value stack with anchor pricing for a sales page or pricing card.
Competitive narrative analysis
Decode the strategic story each competitor is telling, so you can see whose narrative is doing the heavy lifting.
Newsletter sponsorship copy
Write newsletter sponsorship copy that fits the host's voice and earns clicks without breaking the reader trust.
Write 5 paid newsletter ad slots
Drafts five ad copy variants for a 100-word paid newsletter sponsorship slot.
Proof-points stack
Build the proof-points stack behind the primary message, ranked by which one a sceptic would believe first.
Write Klaviyo flow plan for ecom
Plans a complete Klaviyo lifecycle flow set for an ecommerce brand with triggers and emails.
Write 'thank you' post-purchase email
Drafts a post-purchase thank-you email that reinforces the buyer's decision and sets next steps.
Message hierarchy build
Order the messages by audience priority so the campaign isn't trying to say everything at once.
Google Performance Max asset pack
Build a complete PMax asset pack with the audience signals and creative variation Google's algorithm actually needs.
Workflow: newsletter sponsorship sales pipeline
Builds a sales pipeline for newsletter sponsorships from prospect to deal.
Write a re-targeting ad sequence
Plans a 3-stage retargeting ad sequence with copy and creative direction for each warm-audience segment.
Write a welcome email sequence (5 emails)
Drafts a five-email welcome sequence that nurtures new subscribers into buyers.
Build a 5-day email challenge
Designs a 5-day email challenge that delivers a transformation and pitches an offer at the end.
Write a post-event follow-up sequence
Drafts a 3-email follow-up sequence after a webinar, workshop, or event to nurture and convert.
Audit an existing brand identity for drift and debt
Where the identity has quietly broken across the last 12 months. With a prioritised fix list.
Set co-branding visual guidelines for partners
How our brand sits alongside a partner's. Lockup rules, hierarchy, what's allowed and what isn't.
Build a 60-minute brand training for new hires
Day-one onboarding to the brand. Voice, visuals, no-go zones, and the 'why' behind it.
Structure a brand book that people actually open
Most brand books die in a Notion folder. Build a book structured for the way people use it.
Social repurposing agent
Turns one long-form piece (podcast, blog, video) into 10 platform-native posts across IG, LinkedIn, TikTok and X.
Write a sponsor pitch for an event
Drafts a sponsorship pitch for a conference, podcast tour, or event with sponsorship tiers.
Write a launch-day social blitz plan
Plans an hour-by-hour social media blitz for launch day across all platforms.
Write Instagram DM auto-reply flow
Drafts an Instagram DM auto-reply flow that filters leads and books calls.
Write 5 'social proof' caption variations
Generates five caption variations spotlighting customer wins for social posts.
Define your activation metric - the 'aha moment' in one number
Find the single user action that best predicts whether they'll stick around — plus the steps to test if you've got the right one.
Write paid LinkedIn ad copy
Drafts a LinkedIn sponsored content ad with three variations for B2B lead generation.
Meta Reels video ad scripts under 15s
Generate three 15-second Reels ad scripts built for hook-pattern-payoff in the first 3 seconds.
Write a product launch announcement template the team can reuse
The reusable launch template - subject, opener, body, FAQ, CTA. With the 3 angles to choose from.
Win-back email for lapsed customers (90+ days)
Klaviyo / Shopify-Email-ready win-back for customers who haven't bought in 90+ days. Subject options + preview text + body + PS — paste straight in.
Build a customer council run-of-show
Plans the agenda and facilitation for a customer council meeting.
Build a competitive win story library
Builds a library of competitive win stories sales reps can use in late-stage deals.
Write a press release
Drafts a journalist-ready press release with headline, lede, quotes, and boilerplate.
Workflow: SEO content factory (keyword → published)
End-to-end workflow from keyword research to published SEO blog post.
Internal linking suggestions for an existing blog post
Up to 8 internal-link suggestions for an existing post — anchor text, why it helps the reader, why it helps SEO. Plus links to REMOVE and where to add a freshness update.
Workflow: monthly content calendar generator
Generates a full month of content across all channels aligned to business priorities.
Workflow: weekly digest synthesis
Compiles a weekly external + internal digest from many sources for the team.
Build a content style guide
Drafts a content style guide that any writer or AI can apply to keep voice consistent.
Workflow: 'before I publish' brand check
Final check before publishing any external content for brand consistency.
Write a partnership pitch email
Drafts an outreach email proposing a partnership or collab with mutual value upfront.
Workflow: cancellation save flow
When a user clicks cancel, runs a multi-step save flow with reason-specific responses.
Workflow: SEO audit + content gap analysis
Audits a site's SEO + identifies content gaps to fill in the next quarter.
Workflow: re-engagement sequence for cold subscribers
Multi-touch re-engagement sequence to revive subscribers who haven't engaged in 90+ days.
Influencer outreach DM
Personal DM to an influencer or creator — specific enough they know you've actually watched their stuff.
Write a TikTok ad script (45 sec)
Drafts a 45-second TikTok ad script optimised for native feel and conversions.
Workflow: weekly competitor monitoring
Monitors competitors weekly + flags moves worth responding to.
Write a contest or giveaway plan
Designs a contest mechanic, prize, and promotion plan that drives qualified leads.
Three Meta ad variants for one product
One product, three ad variants targeting different angles (problem-led, social-proof, curiosity). Each ad has primary text, headline and CTA — paste straight into Meta.
Write Etsy listing copy
Drafts a high-converting Etsy listing with title, description, and tags optimised for search.
Design a bundle strategy that lifts AOV without devaluing the standalone
Bundles done right. With anchor logic, the discount math, and the 'never bundle' rule.
Workflow: customer onboarding email sequence
Designs a 14-day onboarding email sequence that drives activation, not just welcome messages.
Blog post outline from a keyword (SEO-optimised)
SEO-optimised blog post outline with H2/H3 structure, FAQ section, internal-link plan, and a publish-day checklist. Built around the search intent of the primary keyword.
Pinterest creative for utility apps
Plan Pinterest creative for a utility app, where intent and aesthetic both have to be served at the same time.
Daily, weekly, monthly review cadence
Build the cadence of paid review meetings - daily for fires, weekly for trends, monthly for strategy - so you're never reviewing everything every day.
Write a thank-you page upsell
Drafts thank-you page copy that converts into an immediate upsell or next action.
Audience x creative x offer matrix testing
Design a 3x3x3 testing matrix that finds the winning combination without running 27 simultaneous tests.
Write 8 podcast guest pitch angles
Generates eight distinct pitch angles for a single guest to use across multiple podcasts.
Write 10 email pre-headers
Generates ten email pre-headers (preview text) optimised for the inbox preview line.
Budget reallocation framework
Reallocate budget across channels weekly using a framework that doesn't punish channels with longer payback.
Landing page rewrite agent
Audits an existing landing page section by section and rewrites the weakest parts using a clear conversion framework.
Write a marketing weekly stand-up agenda
Drafts a 30-minute marketing weekly stand-up agenda that drives action, not status reading.
Rewrite for a specific tone
Rewrites a piece in a specific tone (warm, formal, playful, urgent, etc.) without changing meaning.
Attribution model decision
Pick an attribution approach that's defensible to the CFO without pretending you can solve attribution.
Write a one-pager doc
Drafts a one-page document that explains a complex topic clearly for a busy reader.
Outline a strategic memo
Builds a tight outline for a strategic memo that gets read and acted on.
Conversion event priority setting
Prioritise conversion events across Meta and Google so the algorithm optimises for what actually matters.
Suggest a framework name
Generates 8 names for a framework or methodology that are memorable and not generic.
Build a content repurposing matrix
Maps a single piece of content into formats for every channel without dumping the same thing everywhere.
Workflow: weekly content engine from one source piece
Multi-step workflow that turns one source piece (essay, podcast, talk) into a week of cross-platform content.
Write 10 ad headlines for Google Search
Generates ten Google Search responsive ad headlines optimised for character limits and intent.
Cohort retention analysis
Run a cohort retention analysis that tells you which acquisition channel is buying you customers worth keeping.
Write 5 LinkedIn long-form post outlines
Drafts five long-form LinkedIn post outlines on different angles for one core insight.
Write a customer case study
Drafts a problem-solution-result case study from raw interview notes.
Write SEO landing page for a service
Drafts a service landing page optimised for both SEO and conversion.
Creative refresh cadence playbook
Build the creative refresh cadence so production isn't a panic every Friday and ads don't fatigue audiences mid-campaign.
Channel saturation detection
Detect when a channel is saturating before the CPA blows out, using the leading indicators that show it first.
Workflow: blog post → SEO refresh
Refreshes existing blog posts to recapture lost rankings.
Write 5 webinar landing pages
Generates five complete webinar landing page variations testing different angles.
Workflow: weekly ad performance review
Reviews paid ad performance + identifies what to scale, kill, or iterate.
Build a 90-day content calendar
Plans a quarterly content calendar across blog, social, email, and video aligned to business goals.
Build a content style guide for AI use
Drafts a style guide for using AI in content production while keeping a human voice.
Write a Meta ad creative test plan
Builds a 3x3 ad test matrix with hooks, angles, and creative formats for Meta Ads.
Write a sales page (long-form)
Drafts a long-form sales page with all classic conversion sections in order.
Write a homepage hero section
Drafts homepage hero copy that nails what you do, who it's for, and why it matters in 5 seconds.
Generate landing page hypothesis tests
Suggests ten A/B tests for a landing page with hypothesis, expected lift, and effort scoring.
Budget allocation logic
Defend a budget split across reach, conversion, and brand-building with the logic the CFO will accept.
LTV-to-CAC ratio interrogation
Interrogate the LTV:CAC ratio for the assumptions hiding inside the number, before the board makes a decision based on it.
Write a content distribution checklist
Generates a step-by-step checklist for distributing one piece of content across all channels.
Press release for a product launch
Standard press release format for a product launch. Hits the wire-friendly conventions, lets media use it as-is.
Workflow: weekly content review + approval
Reviews + approves the team's weekly content output.
Google Search RSA copy at scale
Generate 15 headlines and 4 descriptions for a Google RSA, with intent and emotion variation built in.
Write an SEO redirect plan
Plans a 301 redirect strategy when migrating or restructuring a site to preserve SEO equity.
Define tone shifts between steady-state and crisis mode
When the world is quiet vs when it's loud. The voice doesn't change but the tone has to.
The scale rule for paid social
Define when to add budget to a winning ad without burning it through fatigue or audience exhaustion.
Generate 20 lead-gen Facebook ad hooks
Generates twenty ad hooks specifically built to drive lead-gen opt-ins, not direct sales.
Write a customer onboarding email
Drafts the first onboarding email after purchase to drive activation, not just thank-yous.
Build a lead magnet idea bank
Generates twenty lead magnet ideas tailored to a niche, with format and effort scoring.
Audit an email list for deliverability
Reviews your email program against deliverability and engagement best practices.
Write 'unsubscribe' page copy that retains
Drafts unsubscribe page copy that gives subscribers options before they fully opt out.
Write a 'why we're raising prices' email
Drafts a transparent price-increase email that retains customers and explains the value clearly.
Write 5 'pattern interrupt' email subject lines
Generates five unconventional subject lines designed to break inbox monotony.
Write a meeting request email
Drafts a meeting request email that respects the recipient's time and gets a yes.
Write an introduction email between two people
Drafts a 'double opt-in' style introduction email between two people who should know each other.
Write 5 'win-back' email subject lines
Generates five win-back subject lines designed to revive lapsed customers.
Write a 'first draft' AI prompting framework
Provides a reusable framework prompt that produces strong first drafts of any marketing copy.
Write a webinar promotion email
Drafts a high-conversion webinar registration email that fills seats fast.
Write 10 abandoned cart email subject lines
Generates ten high-open subject lines for cart recovery emails that drive clicks.
Write a customer testimonial request email
Drafts a request email that gets you specific, story-driven testimonials, not generic praise.
Write a renewal email for annual subscribers
Drafts a renewal nudge email that reduces churn at the annual mark.
Write a customer milestone email
Drafts an email celebrating a customer milestone (anniversary, usage threshold, achievement).
Write a status update email
Drafts a tight project status update email that takes 30 seconds to read and 2 to act on.
Workflow: customer interview to website copy
Turns customer interviews into website copy — landing pages, value props, headlines.
Write a podcast pitch email
Drafts a personalised email pitching yourself as a podcast guest with relevance and proof.
Write a re-engagement email for cold subscribers
Drafts a win-back email that revives subscribers who haven't opened in 90+ days.
Write a 'before/after' transformation post
Drafts a customer transformation story post for social media that earns saves and trust.
Write LinkedIn comment templates
Generates ten on-brand LinkedIn comment templates for engaging with industry leaders' posts.
Creative kill rule for Meta and TikTok ads
Define the kill rule for an underperforming ad - so you stop bleeding budget on creatives that already lost.
Write a 'state of the industry' report outline
Outlines a thought-leadership state-of-the-industry report that drives PR and lead-gen.
Workflow: monthly newsletter sponsor performance review
Reviews the month's newsletter sponsor results + recommendations.
Write Google My Business posts
Drafts ten on-brand Google Business Profile posts that drive local search engagement.
Write a content review checklist
Provides a 15-point checklist to QA any piece of marketing content before it ships.
LinkedIn explainer — make a complex topic plain
A LinkedIn post that takes a complex topic and makes it plain — the kind of explainer that gets bookmarked and earns referrals. Hook + misconception + clear answer + action.
Write 6 ad concepts for one product
Generates six diverse ad concepts for one product so you can test creative variety, not just copy.
How much each channel costs you per new customer (CAC by channel)
Work out how much each marketing channel is costing you per new customer — and where to put more or less budget.
Build an hour-by-hour launch day execution timeline
07:00 to 22:00 AEST. Who posts what, when, with the fallback if something breaks at 09:13.
Run a post-launch retro and write the readout
What worked, what didn't, what to ship into the next launch. Plus the honest founder note.
Write a customer offboarding email
Drafts a graceful customer offboarding email that preserves the relationship for future re-acquisition.
Campaign launch plan agent
Maps a 6-week launch — pre-launch hype, open, push, close — across email, social, and paid, with the exact assets needed.
Brand voice doctor agent
Audits a draft against your brand-voice rules, flags every breach, and rewrites the worst sections.
SEO blog brief + draft agent
Researches the angle, builds a publishable SEO brief, then writes the first 1500-word draft against it.
Translate corporate-speak to human
Rewrites corporate communication into plain, human language people actually want to read.
Search behaviour decoder
Translate keyword data into the human story behind the search bar, so SEO and paid copy stop sounding like robots.
Write CTA copy variations
Generates fifteen CTA button copy variations testing different psychological triggers.
Write a content distribution email to your team
Drafts the internal email asking team or community to amplify a piece of content with specific asks.
Write 10 LinkedIn poll ideas
Generates ten LinkedIn poll ideas designed to drive engagement and reveal audience insights.
Generate 10 LinkedIn hooks for a single post
Produces ten distinct opening lines for a LinkedIn post so you can A/B test the highest performer.
Write a Facebook ad with 3 variations
Drafts a Facebook ad and three variations with different angles for split testing.
B-side of the campaign
Write the second story under the main story, so the campaign has depth instead of one repeating note.
Find what your competitors can't honestly claim
Find the claims your competitors literally can't make about themselves without looking dishonest — then build your positioning around that gap.
Strip a campaign back to one undeniable truth
Find the single thing about your campaign that no critic could argue with — then build the message out from that core truth.
Competitor positioning audit
Audit the positioning of each competitor across promise, proof and reason-to-believe, so you can see the cracks.
Competitor sponsorship analysis
Decode the strategy behind a competitor's sponsorships and partnerships, so you can pick a smarter target.
Spot a competitor coming from a different industry
Work out which businesses from neighbouring industries are most likely to move into your market — and map your response before they do.
Single-minded proposition extractor for a campaign
Strip a messy brief down to one campaign SMP that survives a creative review without three caveats.
Campaign idea spine
Define the through-line that holds every asset together, so the campaign reads as one idea, not a deck of unrelated ads.
TVC brief for a digital-only campaign
Write the TVC-style brief that forces digital teams to make one big idea, even when there's no TV money.
Podcast host-read brief
Write a podcast host-read brief that gives the host enough rope to make it sound like them, not a script.
Write a marketing campaign post-mortem
Drafts a structured campaign post-mortem that captures learnings for next time.
Write a 'rebrand announcement' campaign
Plans the announcement campaign for a brand refresh or full rebrand without losing equity.
Build a writing brief
Drafts a brief for a freelance writer that gives them everything they need to deliver well.
Write a research brief
Drafts a brief for a research project covering question, method, and deliverables.
Define differentiation against category and direct competitors
Two layers of difference - against the category at large and against the brands you compete with daily.
Write a partner co-marketing brief
Drafts a co-marketing brief for a joint campaign between two brands with clear ownership.
Build a messaging hierarchy (primary, secondary, tertiary)
The structured order of what we say first, second and last. So writers stop reinventing it every campaign.
Brand brief for an external agency
Write the brief that gets a great agency excited and a mediocre one out of their depth.
Competitor advertising teardown for white-space
Paste your top competitors' last 5 ads. Identify the angles they own, the angles they're avoiding, and the white-space you can claim.
Switching campaign architecture
Build the architecture of a switching campaign that respects the cost of changing tools.
Indirect competitor and next-best-alternative analysis
Map what the customer would do instead of buying from you, including doing nothing, so the brief targets the real fight.
Campaign contingency plan
Write the contingency plan for if the campaign tanks in the first two weeks, before you need it.
Draft a Google Ads search campaign
Builds a complete Google Ads search campaign with keywords, ads, and negatives.
Build a customer persona
Generates a research-backed buyer persona with goals, pains, and channel preferences.
Write a black Friday campaign plan
Plans a complete BFCM campaign with offer, creative, channels, and a 30-day runway.
Write a 'paid ads aren't working' diagnostic
Diagnoses why a paid ads program isn't performing and gives a triage plan.
Write FAQ section copy
Drafts an objection-busting FAQ section that handles real buyer hesitations.
Hero, hub, help campaign architecture
Build a hero/hub/help structure that doesn't collapse the moment the hero asset goes live.
Build brand messaging pillars with proof and copy
Three or four pillars that hold up the entire brand story. Each one with proof and example copy.
Competitor SEO content gap finder
Identify the search topics competitors rank for that you don't, ranked by how convertible the traffic is.
End-of-month retro template
Structured prompt to write up the monthly marketing retro — what worked, what didn't, what we're changing. For your team or for client.
Landing page copy from a brief
Full landing page draft (hero + benefits + social proof + CTA) from a structured brief. Conversion-focused, AU voice.
Write a press kit
Builds a complete press kit page with boilerplate, founder bio, assets, and contact.
Workflow: brand voice consistency reviewer
Reviews any piece of content against brand voice + flags inconsistencies.
Write a content audit checklist
Provides a structured audit framework to score and prune existing content.
Build an SEO content brief for one keyword
Produces a writer-ready SEO brief covering intent, structure, entities, and internal links.
Write a 30-day audience research plan
Plans a structured 30-day audience research sprint with methods and deliverables.
Write a competitor switching campaign
Plans a campaign to win customers away from a specific competitor with messaging and incentives.
Write a marketing-sales SLA
Drafts a marketing-sales SLA defining lead handoff, response times, and feedback loops.
Build an attribution model framework
Help a small marketing team pick an attribution model (how to credit which channel made the sale) that fits their tools and budget — without buying expensive software.
Write a customer-success-led marketing brief
Briefs marketing on a campaign sourced from customer success insights about churn drivers.
Write a voice training brief for new writers and contractors
The 30-minute onboarding doc that gets a freelancer to 80% voice match before they touch a draft.
Campaign KPIs that aren't vanity
Map your campaign's measurements into a tree that connects the creative work to real business outcomes — instead of hiding behind averages that don't tell the truth.
Write a marketing performance dashboard spec
Specifies the metrics, layout, and cadence for a weekly marketing performance dashboard.
Audit an existing brand's voice and identify drift
Paste 5 samples and get a brutal voice consistency report with the exact lines that broke voice.
Weekly status update for managers
The Friday email your manager actually wants. Wins, blockers, decisions needed, week ahead.
Build a custom banned phrase list for your brand
The exact words and phrases your brand will never use, with the swap-in alternatives ready to go.
Segment archetype building from data
Turn raw segment data into three named archetypes with their own beliefs, jobs, and triggers.
Cohort behaviour decoder
Compare early adopters and late majority side by side, so the message and channel decisions stop fighting each other.
Strategic territory selection
Choose the cultural territory the brand should play in, with the trade-offs spelled out.
Brand role definition
Define what the brand is for in the customer's life, in language a junior copywriter could brief from.
Cultural moment positioning
Pick the cultural moment the brand should claim, and the angle that makes it earn that ground.
Workflow: pre-launch press embargo coordinator
Coordinates press embargo for a major launch — embargo terms, journalist outreach, lift coordination.
Claim-stripping and saturation audit
Audit which claims are saturated across the category, so you stop saying things customers stopped hearing.
Channel ladder for the idea
Decide where the idea lands first, where it amplifies, and where it shouldn't go even if there's budget.
360 idea audit
Audit whether the campaign idea actually works in every channel, or only in the format the agency presented it in.
Reddit promoted post strategy
Plan a Reddit promoted post strategy that doesn't get torched in the comments because it actually earned its place.
Write a product positioning statement (not the brand one)
Product positioning is narrower than brand positioning. Build the one your sales page hangs off.
Workflow: customer event coordinator (in-person)
Coordinates an in-person customer event from RSVPs to follow-up.
Write a hashtag strategy for LinkedIn
Builds a LinkedIn hashtag strategy that grows reach without looking spammy.
Write a brand differentiation matrix
Builds a 2x2 differentiation matrix that visually shows where the brand sits vs competitors.
Write 'why now' positioning copy
Drafts copy that justifies why your category or product matters right now, not later.
Construct reasons to believe (RTBs) that hold up under scrutiny
Build the proof stack behind your brand promise. Specific, dated, attributable.
Write a 'not for everyone' positioning paragraph
Drafts a paragraph that names who a piece, product, or course is NOT for.
Workflow: pricing change customer comms
Coordinates customer comms for a pricing change with full grandfathering + segmentation.
Audience truth mining from real comments
Paste social comments, reviews or DMs. Extract the unspoken truths your audience is telling you about themselves, their pain, and what they actually want.
Identity tension excavation
Surface the gap between who your audience wants to be and who they feel like right now, then write to it.
The 'why now' moment construction
Build the case for why the brand has to be in market with this message right now, not next quarter.
Build a comms platform from a single insight
Turn one strategic insight into a full comms platform - the territory, the role for the brand, the human truth, and the campaign idea spine.
Single-minded proposition extractor
Pressure-test the SMP until it's actually single-minded, instead of three propositions wearing a trenchcoat.
Hero idea pressure-test
Stress-test a hero campaign idea against the questions a senior planner would ask before signing it off.
Run a retention strategy diagnostic and prioritise interventions
Where users churn, why they churn, and the 3 highest-impact fixes. Cohort-aware.
Re-excavate brand purpose for a rebrand in flight
Mid-rebrand and the purpose feels stale. Pressure-test what's still true and what needs to die.
Brand health diagnostic in 7 questions
An honest audit of where your brand stands today. Strengths, drift, debt, and what to fix first.
Build a launch playbook for a product, app or website
End-to-end launch plan with phases, owners, channels, copy beats and success metrics. Not a vibey checklist.
Develop a repositioning strategy when the market shifted under you
When the original positioning is now wrong (audience changed, category split, new entrant). The reset.
TikTok Spark Ad strategy
Plan a TikTok Spark Ads strategy built on creator content that's already proven its hook rate organically.
Design a cross-sell and upsell strategy that doesn't feel pushy
The right offer at the right moment, in the brand voice. Without the salesy nudge that erodes trust.
Build a sales messaging matrix
Builds a sales messaging matrix tying personas to pains, hooks, and proof points.
iOS 14.5 and SKAN strategy
Plan an iOS 14.5 / SKAN strategy that protects measurement signal without pretending to know things you don't.
Comparison page strategy
Plan a comparison page that earns the click without sounding petty, with the angle and structure mapped.
Write a 30-60-90 day marketing plan
Drafts a structured 30-60-90 day plan for a new marketing hire or new strategy launch.
Write a brand voice guide
Creates a comprehensive brand voice guide that any writer or AI can apply consistently.
Write a content gap analysis
Compares your content footprint to a competitor and surfaces gaps to fill.
Write a job-to-be-done positioning statement
Drafts a JTBD-style positioning statement that reframes the product around the customer's job.
Distil brand essence at 1 word, 1 sentence, 1 paragraph
Three nested versions of your brand essence, each defensible at its own length.
Design a tone-on-tone system across emotional contexts
Same voice, different tones. How your brand sounds when celebrating vs apologising vs delivering bad news.
Audit your hero messaging across web, social and email
Are you saying the same thing in the hero spots that matter? Drift report and fixes.
Write a strategic positioning statement (X for Y who Z)
The textbook positioning statement, but written so it actually works as a filter for everything else.
Build a brand personality charter with behavioural rules
Personality traits with verbs attached. Not 'we are friendly' - the things friendly actually does on Tuesday.
Build a brand voice charter writers can actually use
A voice charter with examples, not adjectives. The doc a freelancer gets onboarded with on day one.
Menu special — Instagram caption + Facebook post
One menu item, two channels. IG-friendly visual caption + slightly longer FB post, both with the booking-link CTA — paste straight in.
Customer language audit for ad copy
Strip verbatim phrases out of customer voice data and rank them by usability in headlines and ad hooks.
LinkedIn thought-leadership ad scripts
Write three LinkedIn thought-leadership ad scripts that don't sound like the founder is hostage-reading a teleprompter.
Write 10 evergreen blog post titles
Generates ten evergreen, high-search-intent blog titles ranked by SEO opportunity.
Blog intro that doesn't sound AI-written
Rewrites a blog intro so it doesn't sound AI-generated. Two options — story-led + contrarian — with the AI tells called out and a "what makes it sound human" note.
Synthesise customer feedback
Synthesises customer feedback (reviews, surveys, interviews) into themes and recommendations.
Write a survey to learn from churned customers
Builds a churn survey that surfaces real reasons customers leave without bias.
Build an executive summary of a long doc
Drafts a one-page executive summary of a long document for a busy decision-maker.
Performance reporting template
Build a performance report template that survives a stakeholder, client and board read without being three different documents.
Generate UGC creator brief
Writes a brief for a UGC creator covering hooks, talking points, and deliverables.
Build an industry briefing
Drafts an industry briefing covering structure, players, dynamics, and trends.
Generate 30 long-tail keyword ideas
Surfaces low-competition long-tail keywords with intent labels for a niche topic.
Write meta titles + descriptions for 10 pages
Generates SEO-optimised meta titles and descriptions for batch on-page work.
Brand world-building brief
Build the brand world the campaign lives inside, with rules a creative team can actually design to.
SEO blog post outline from a target keyword
Search intent in, structured outline out — H1, H2s, H3s, word count per section, keyword targets per section, and the FAQ schema candidates.
Write a page-speed-aware blog template
Builds a structured blog template that ranks for SEO and loads fast without bloated assets.
Agency-standard creative brief
Write a creative brief that contains every section a great planner would expect, with specifics not platitudes.
Brief a visual identity refresh (not a full rebrand)
The middle ground - keep equity, modernise drift. With scope, exclusions, and acceptance criteria.
Influencer paid partnership brief
Write a creator brief that earns great work from a paid creator without micromanaging the way they speak.
Integrated rollout calendar
Plot the campaign rollout week by week so paid, organic, PR and retail aren't tripping over each other.
Audit a landing page for conversion
Performs a structured CRO audit on a landing page and gives prioritised fixes.
Competitor partnership deconstruction
Reverse-engineer the strategic logic of a competitor's biggest partnership, and find the partner they wish they'd locked up.
Write a Black Friday landing page
Drafts a focused Black Friday landing page that maximises conversion in a high-traffic window.
Competitor team and talent watch
Track who a competitor is hiring and losing, so you can read their strategy from the org chart.
Build a CAC payback model
Calculates customer acquisition cost payback period and gives recommendations to improve it.
Post-campaign creative review framework
Run a post-campaign review that diagnoses what creative actually drove the outcome, not who shouted loudest in the meeting.
Build a marketing tech stack audit
Audits a marketing tech stack for redundancy, gaps, and cost optimisation.
Write 'last call' urgency emails
Drafts three urgency emails for the final 48 hours of a launch without false scarcity.
Influencer / collab outreach agent
Builds a tiered outreach campaign for creators or brand collaborators — research, the pitch, the follow-up, and the contract starter.
Sales page outline agent
Maps a high-converting sales page from intake — the structure, every section's job, and the headline options for each block.
Write a customer advocacy program plan
Designs a customer advocacy program with tiers, perks, and activation plays.
Quarterly marketing strategy agent
Builds a defensible 90-day marketing strategy from a goal, audience, and constraints — channel mix, calendar, budget, and the ONE bet.
Webinar / event promo agent
Plans a 3-week promo arc for a webinar or event — registration, reminders, replay, and follow-up — across email and social.
Press release + pitch agent
Writes a clean press release, the matching journalist pitch email, and a follow-up sequence — without sounding like a 1990s newswire.
Write a 'second-tier' lead magnet sequence
Drafts a second-tier lead magnet pitch sequence for subscribers who didn't convert from the first.
Workflow: launch coordinator (multi-channel)
Coordinates a product launch across all channels with timing, assets, and per-channel rollout.
Workflow: customer interview → case study
Turns a customer interview transcript into a publish-ready case study.
Write 'evergreen funnel' top-of-funnel ad
Drafts an always-on TOFU ad that brings cold audiences into a nurture flow.
Topic cluster plan from a seed keyword
A pillar + cluster plan from a seed keyword, with production order, internal linking map, repurpose plan, and 90-day success metrics matched to your starting authority.
Build a 60-day pre-launch warm-list email sequence
The drip sequence that turns cold sign-ups into people who buy on launch day. With copy and timing.
Design an internal brand alignment workshop agenda
A 2-hour workshop that gets the team to the same understanding of the brand. With facilitation prompts.
Workflow: customer story interview → multiple assets
Turns one customer story interview into multiple marketing assets.
Workflow: customer interview → social proof asset
Turns a single customer interview into a social proof asset — quote card, story, video clip.
Workflow: customer testimonial collection
Systematically collects + organises customer testimonials from every interaction.
Campaign manifesto
Draft the campaign-level manifesto - the rallying cry that lives at the top of the deck and never gets cut.
LinkedIn personal brand engine agent
Plans a month of LinkedIn posts for a founder — 4 angles, 12 posts, written in your voice with native formatting.
Build a customer prepayment strategy
Designs incentives to convert customers to annual prepay for cash flow benefit.
Performance audit for an underperforming campaign
Run a structured audit on a campaign that's missed its targets, with the conclusion the team needs to hear.
Analyse a competitor's marketing
Performs a structured competitor marketing teardown across positioning, content, and channels.
Write a holiday marketing campaign
Plans a holiday-themed campaign with email, social, and offer that fits your brand without being corny.
Generate 50 content ideas for a niche
Produces fifty content ideas grouped by funnel stage and content pillar.
Write a 90-day SEO sprint plan
Plans a 90-day SEO sprint with technical, content, and link-building work prioritised by impact.
Write SMS marketing campaign
Drafts a 4-message SMS sequence that respects the channel's rules and drives high CTR.