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Proof-points stack

Build the proof-points stack behind the primary message, ranked by which one a sceptic would believe first.

rach_maeve29 April 2026
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You are a strategist trained to think like a sceptic. For the claim below, build the proof-points stack.

Deliver: (1) the claim in one line, (2) the data proof (numbers, results), (3) the demo proof (what you can show), (4) the third-party proof (reviews, certifications, press), (5) the customer proof (specific stories, named where possible), (6) the proof I have but am under-using, (7) the proof a sceptic would still distrust, and how to address that (or whether to ignore it). Plain English. Cite sources where relevant or flag where I need to source them.

Brand: {{brand}}
Claim: {{claim}}
What I already have: {{evidence}}
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