The Library
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Vendor weekly update report
Weekly written update for vendors during a campaign. Honest about traffic and feedback, professional tone, no spin.
Google Search ad copy for your trade and suburb
Writes the headlines and descriptions for a Google Ads search campaign targeting locals who need you right now.
Daily ad spend ROAS check
Quick scan of yesterday's ad spend vs revenue across Meta, Google, and TikTok. Flags loss-making campaigns before they bleed another day.
Social media image for a campaign in my brand colours via DALL-E
Generates 3 on-brand social media images via DALL-E (bold-graphic, editorial-soft, photographic) sized for your platform, using your exact brand palette. Includes a per-platform recommendation.
Weekly vendor report agent (campaign data, narrative, recommendation)
A weekly vendor report that turns numbers into a story and a recommendation: cover summary, data table, buyer feedback, comparables, the recommendation, and the call agenda.
Monthly content calendar agent
Builds a full multi-channel content calendar for the month from your campaign goals, then drafts the first week ready to publish.
Workflow: in-app announcement + activation
Coordinates an in-app announcement + activation campaign for a new feature.
Tribe and subculture map
Map the subcultures your audience belongs to, so the campaign can borrow real social capital instead of inventing fake belonging.
Generate seasonal campaign visuals
Generates 6 campaign visuals for a seasonal moment with consistent identity.
Build a colour trend research brief
Briefs colour trend research for a brand refresh or campaign.
Post-purchase magic-moment map
Find the exact moment customers fall in love with the product, so the whole campaign can chase that feeling.
Develop a brand POV on the industry's direction
Your strategic take on where the industry is heading. The thesis that gives every campaign a backbone.
Customer interview synthesis
Compress raw interview transcripts into the patterns, contradictions, and one insight worth briefing a campaign on.
Ad creative testing agent
Builds a structured ad-test framework for a campaign — hooks, hero shots, CTAs — and the report card I'll fill in after 7 days.
Workflow: customer renewal campaign
Runs the renewal campaign for a cohort of customers approaching contract end.
Message hierarchy build
Order the messages by audience priority so the campaign isn't trying to say everything at once.
Generate concept art Midjourney prompts
Generates concept art prompts for a brand campaign or product visualisation.
Generate slogan vs tagline
Distinguishes a brand tagline (durable) from a campaign slogan (seasonal) and writes both.
Workflow: monthly customer expansion campaign
Runs a monthly expansion campaign for customers showing growth signals.
Creative refresh cadence playbook
Build the creative refresh cadence so production isn't a panic every Friday and ads don't fatigue audiences mid-campaign.
Campaign launch plan agent
Maps a 6-week launch — pre-launch hype, open, push, close — across email, social, and paid, with the exact assets needed.
B-side of the campaign
Write the second story under the main story, so the campaign has depth instead of one repeating note.
Strip a campaign back to one undeniable truth
Find the single thing about your campaign that no critic could argue with — then build the message out from that core truth.
Single-minded proposition extractor for a campaign
Strip a messy brief down to one campaign SMP that survives a creative review without three caveats.
Campaign idea spine
Define the through-line that holds every asset together, so the campaign reads as one idea, not a deck of unrelated ads.
TVC brief for a digital-only campaign
Write the TVC-style brief that forces digital teams to make one big idea, even when there's no TV money.
Write a marketing campaign post-mortem
Drafts a structured campaign post-mortem that captures learnings for next time.
Write a 'rebrand announcement' campaign
Plans the announcement campaign for a brand refresh or full rebrand without losing equity.
Write a partner co-marketing brief
Drafts a co-marketing brief for a joint campaign between two brands with clear ownership.
Build a messaging hierarchy (primary, secondary, tertiary)
The structured order of what we say first, second and last. So writers stop reinventing it every campaign.
Switching campaign architecture
Build the architecture of a switching campaign that respects the cost of changing tools.
Campaign contingency plan
Write the contingency plan for if the campaign tanks in the first two weeks, before you need it.
Draft a Google Ads search campaign
Builds a complete Google Ads search campaign with keywords, ads, and negatives.
Vendor weekly update — slow week version
Honest update when the campaign has had a quiet week. Doesn't spin, gives the vendor real signal and a concrete plan.
Write a black Friday campaign plan
Plans a complete BFCM campaign with offer, creative, channels, and a 30-day runway.
Hero, hub, help campaign architecture
Build a hero/hub/help structure that doesn't collapse the moment the hero asset goes live.
Write a competitor switching campaign
Plans a campaign to win customers away from a specific competitor with messaging and incentives.
Write a customer-success-led marketing brief
Briefs marketing on a campaign sourced from customer success insights about churn drivers.
Campaign KPIs that aren't vanity
Map your campaign's measurements into a tree that connects the creative work to real business outcomes — instead of hiding behind averages that don't tell the truth.
360 idea audit
Audit whether the campaign idea actually works in every channel, or only in the format the agency presented it in.
Build a comms platform from a single insight
Turn one strategic insight into a full comms platform - the territory, the role for the brand, the human truth, and the campaign idea spine.
Long-form strategic narrative
Write the founding-document-style narrative that anchors every campaign, deck and hire for the next 18 months.
Hero idea pressure-test
Stress-test a hero campaign idea against the questions a senior planner would ask before signing it off.
Build a 'pre-launch research check'
Provides a checklist of research to run before launching a major product or campaign.
Brand world-building brief
Build the brand world the campaign lives inside, with rules a creative team can actually design to.
Integrated rollout calendar
Plot the campaign rollout week by week so paid, organic, PR and retail aren't tripping over each other.
Brief a casting call
Writes a casting brief for a video shoot or photo campaign with persona and logistics.
Post-campaign creative review framework
Run a post-campaign review that diagnoses what creative actually drove the outcome, not who shouted loudest in the meeting.
Past appraisal re-engagement agent
Pulls past appraisals that didn't list and runs them through a 3-touch re-engagement campaign tuned to their situation.
Influencer / collab outreach agent
Builds a tiered outreach campaign for creators or brand collaborators — research, the pitch, the follow-up, and the contract starter.
Generate Midjourney prompts for brand visuals
Creates twelve Midjourney prompts producing on-brand images for marketing campaigns.
Campaign manifesto
Draft the campaign-level manifesto - the rallying cry that lives at the top of the deck and never gets cut.
Performance audit for an underperforming campaign
Run a structured audit on a campaign that's missed its targets, with the conclusion the team needs to hear.
Write a holiday marketing campaign
Plans a holiday-themed campaign with email, social, and offer that fits your brand without being corny.
Build a campaign concept
Designs an integrated campaign concept across channels with one big idea and per-channel executions.
Write SMS marketing campaign
Drafts a 4-message SMS sequence that respects the channel's rules and drives high CTR.