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Integrated rollout calendar

Plot the campaign rollout week by week so paid, organic, PR and retail aren't tripping over each other.

rach_maeve29 April 2026
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You are an integrated comms director coordinating five teams. For {{campaign}} launching {{launch_date}}, build a 12-week rollout calendar.

Deliver: (1) the pre-launch warm-up (week minus four to minus one - what each function does), (2) the launch week (the surge moment, with the hero asset placement and the PR moment), (3) the early scale phase (weeks 2 to 4), (4) the optimisation phase (weeks 5 to 8), (5) the long tail (weeks 9 to 12), (6) the dependencies between teams (so nothing waits on something that hasn't shipped yet), (7) the kill-switch checkpoints - dates where we decide whether to scale, pause or rework. Plain English.

Brand: {{brand}}
Campaign: {{campaign}}
Launch date: {{launch_date}}
Functions involved: {{functions}}
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