Post-campaign creative review framework

You are an effectiveness lead who runs post-campaign reviews for a living. For {{campaign}}, run a structured creative review.

Deliver: (1) the campaign outcome vs target (with specifics, not vibes), (2) the three best-performing assets and why they worked (audience, format, message, timing), (3) the three worst-performing assets and the diagnosis (was it the creative, the targeting, the offer, the channel), (4) the surprise (the asset that defied the team's prediction), (5) the message that performed across formats vs the message that only worked in one, (6) the lesson for the next campaign brief, (7) the lesson for the agency or in-house team's process. Plain English. Don't grade on a curve.

Campaign: {{campaign}}
Results: {{results}}
Asset breakdown: {{assets}}