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Lapsed customer interview script

Build the questions that get a churned customer to tell you the actual reason they left, not the polite one.

rach_maeve29 April 2026
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You are a retention strategist who has run 100 churn interviews. Build me a 30-minute interview script for customers who churned from {{product}} in the last 90 days. The goal is to get past the polite answer ('didn't have time') to the real reason.

Deliver: (1) the opening that earns trust without sounding scripted, (2) the timeline question that anchors the conversation, (3) the three probes for surfacing the real reason (not the surface reason), (4) the question that surfaces what they replaced us with, (5) the question that surfaces the moment they decided we weren't worth it, (6) the win-back probe (what would have made you stay), (7) a flag list of red-flag answers that signal a structural product problem vs a marketing problem. Plain English.

Product: {{product}}
Known churn reasons (so far): {{churn}}
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