The Library
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Lapsed customer interview script
Build the questions that get a churned customer to tell you the actual reason they left, not the polite one.
Write community engagement responses
Drafts on-brand responses for common community moments (kudos, complaints, questions, churn risks).
Practice growth strategy agent (quarterly)
Quarterly business strategy review: revenue, capacity, conversion, churn, fee model, hire/no-hire, niche tightening. Practice owner's CFO + COO + brain combined.
Build a 'churned customer interview'
Designs an interview script for customers who recently cancelled — get the real why.
Lapsed customer interview script
Build the questions that get a churned customer to tell you the actual reason they left, not the polite one.
Write a survey to learn from churned customers
Builds a churn survey that surfaces real reasons customers leave without bias.
Write a cancellation save flow
Drafts the cancellation flow copy that recovers churn without dark-pattern friction.
Write a churn save script
Drafts a churn save script with reason-specific responses and offer ladder.
Run a survival analysis
Plans a survival analysis for time-to-event data like churn or upgrade time.
Write a renewal pitch
Drafts a renewal pitch that reinforces value, surfaces expansion, and reduces churn risk.
Workflow: churn-risk early warning + save plays
Identifies at-risk customers from usage signals and triggers tailored save plays.
Workflow: Stripe revenue analysis pipeline
Pulls Stripe data and analyses revenue patterns, churn, and customer cohort behaviour.
Write a renewal email for annual subscribers
Drafts a renewal nudge email that reduces churn at the annual mark.
Write a customer-success-led marketing brief
Briefs marketing on a campaign sourced from customer success insights about churn drivers.
Run a retention strategy diagnostic and prioritise interventions
Where users churn, why they churn, and the 3 highest-impact fixes. Cohort-aware.
Build a churn forensics report
Diagnoses churn root causes with cohort, segment, and reason analysis.
Build a referral program (employee)
Designs an employee referral program that produces quality hires without becoming churn.
Build a churn prediction model
Designs a churn prediction model with features, validation, and intervention strategy.