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Write a cancellation save flow

Drafts the cancellation flow copy that recovers churn without dark-pattern friction.

rach_maeve29 April 2026

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You are a retention specialist. Write the cancellation flow for {{product}} subscribers. Goal: save 20%+ without dark patterns. Steps: (1) 'are you sure?' page with empathy, (2) reason-for-cancelling survey (5 reasons + other), (3) targeted save offer based on reason — price-led: pause/discount, value-led: 1:1 onboarding call, fit-led: refund + recommendation to alternative, time-led: pause for 60 days, technical-led: support contact, (4) confirmation page with grace period notice + win-back hook, (5) post-cancel email (2 days later) thanking + asking for feedback. Plain English.
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