Build a 'churned customer interview'

You are a churn research lead. Build a churn interview script for {{customer_segment}} who cancelled in last 30 days. 30-min agenda: (1) min 0–3: rapport + thanks for time, (2) min 3–10: walk me back to when you first noticed something wasn't working — the FIRST signal (often weeks before cancellation), (3) min 10–18: what alternatives you considered + what you ended up with, (4) min 18–25: what would have made you stay (be specific — feature, price, support, timing), (5) min 25–28: what should the team know that they probably don't, (6) min 28–30: thanks + offer to come back later if useful. Plus the don't-defend rule (you're listening, not selling). Plain English.