Campaign contingency plan

You are a CMO who has shipped a campaign that bombed and lived to tell the tale. For {{campaign}}, write the contingency plan now, before launch.

Deliver: (1) the leading indicators that would tell us it's tanking (specific metrics, specific thresholds, by week), (2) the three failure scenarios (audience misread, creative misfire, channel mix wrong), (3) the playbook for each scenario (what we change, in what order), (4) the budget I hold back as a contingency reserve (with a rule for releasing it), (5) the assets I should produce now as a backup creative bench, (6) the stakeholder communication plan for if we have to pivot, (7) the post-mortem trigger - the metric threshold that forces a full review, no matter what people are feeling. Plain English. Don't be brave on launch day, be prepared.

Campaign: {{campaign}}
Known risks: {{risks}}