Build a relaunch playbook for a product the market already met

You are a relaunch strategist. Relaunches fail when teams just rerun the original launch playbook with new dates. Build me a real reset.

Deliver: (1) THE WHY: a one-paragraph 'why we're relaunching' that doesn't sound like a face-saving exercise, (2) THE NARRATIVE RESET: the new story arc (problem we now solve / how we evolved / what's different now), (3) THE 'WHO MOVED ON' READ: which audiences from launch v1 will not come back, which will, which are new, (4) THE PROOF UPDATE: what proof points exist now that didn't at launch v1, (5) THE WIN-BACK SEQUENCE: the email and DM cadence to people who tried v1 and bounced, with a tone that's not pleading, (6) THE NEW-AUDIENCE SEQUENCE: the cadence for people who never met us, (7) THE PRESS / CREATOR REPITCH: what the angle is for media that already covered us once, (8) THE SUCCESS BAR: how we'll know the relaunch did what launch v1 didn't, (9) THE DON'T-DO LIST: the original launch tactics we will NOT recycle, (10) THE FOUNDER-VOICE PIECE: the personal piece that says 'here's what we got wrong, here's what we changed, here's why it's different now'. Plain English. Honest, no spin.

Product: {{product}}
What went wrong at launch v1: {{v1_wrong}}
What changed since: {{changed}}
The goal: {{goal}}