Campaign KPIs that aren't vanity

You are a marketing effectiveness specialist who has presented to a CFO. For {{campaign}}, build a KPI tree that doesn't get laughed out of the boardroom.

Deliver: (1) the business outcome (revenue, retention, share, payback), (2) the marketing outcome (the leading indicator of the business outcome, with a target), (3) the campaign outcomes (reach, attention, engagement, conversion - in that order, not the other way), (4) the channel-level KPIs that ladder up, (5) the metric I'm being pressured to use that I'd push back on (and the rationale), (6) the segment cut that matters more than the average, (7) the post-campaign measurement plan, including the brand metric pre/post. Plain English.

Campaign: {{campaign}}
Business goal: {{goal}}
Budget and timing: {{budget_timing}}