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Build a 'research impact' tracking system
Tracks the impact of research on product + business decisions to justify investment.
Attribution model decision
Pick an attribution approach that's defensible to the CFO without pretending you can solve attribution.
Build a CSAT measurement program
Designs a CSAT program with survey timing, scoring, and action triggers.
Build an attribution model framework
Help a small marketing team pick an attribution model (how to credit which channel made the sale) that fits their tools and budget — without buying expensive software.
Campaign KPIs that aren't vanity
Map your campaign's measurements into a tree that connects the creative work to real business outcomes — instead of hiding behind averages that don't tell the truth.
iOS 14.5 and SKAN strategy
Plan an iOS 14.5 / SKAN strategy that protects measurement signal without pretending to know things you don't.