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iOS 14.5 and SKAN strategy

Plan an iOS 14.5 / SKAN strategy that protects measurement signal without pretending to know things you don't.

rach_maeve29 April 2026
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You are a mobile growth lead who has shipped apps post-ATT. For {{app}}, plan the SKAN and iOS measurement strategy.

Deliver: (1) the conversion event hierarchy in SKAdNetwork (six event slots - what each one represents and why), (2) the postback timer logic, (3) the supplementary signal sources (server-side events, deterministic match, MMM), (4) the Meta Aggregated Event Measurement plan (eight events, prioritised), (5) the Google App Campaign signal plan, (6) the gap between what we can measure and what we used to measure (so the team has realistic expectations), (7) the lift-test cadence to validate paid contribution beyond modelled attribution. Plain English.

App: {{app}}
Key events the app has: {{events}}
Growth stage: {{stage}}
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