Generate slogan vs tagline

You are a brand strategist. Write both a brand tagline AND a campaign slogan for {{brand}}. Inputs — campaign moment: {{campaign}}. Cover: (1) the tagline (durable, brand-level — what we always stand for), (2) the slogan (specific to this campaign — only valid for the campaign window), (3) the rule for when they appear together (tagline always; slogan only on the campaign), (4) the typography treatment, (5) the alternates (3 each), (6) the reasoning for picking each. Plain English.