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Claude#advertisingStandard promptSaves ~45min

B-side of the campaign

Write the second story under the main story, so the campaign has depth instead of one repeating note.

rach_maeve29 April 2026
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You are a planner who knows great campaigns have an A-side and a B-side. For {{campaign}}, find the B-side.

Deliver: (1) the A-side (the loud, public-facing story everyone sees), (2) the B-side (the quieter, deeper story that earns repeat attention), (3) the audience for each side (often the same people, different mood), (4) the channels that suit the B-side (long-form, podcast, owned, community), (5) the proof that connects the B-side back to the A-side, (6) two B-side asset ideas with a hook for each, (7) the test for whether the B-side adds depth or distracts from the A-side. Plain English.

Brand: {{brand}}
Campaign A-side (the public story): {{a_side}}
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