The Library
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Brief for a designer or video editor
Structured brief that actually gets used. Covers what, who, where, why, and the mandatories — no fluff.
Mid-project scope creep capture + comms agent
A scope-creep workflow that calls the ask in or out, prices the work, gives the client three options, and produces both the reply and the internal log entry.
Post-campaign creative review framework
Run a post-campaign review that diagnoses what creative actually drove the outcome, not who shouted loudest in the meeting.
Pre-send invoice review agent (catches the things that cause delays)
A pre-send invoice walkthrough: line item check, compliance check, AP-friendliness fixes, the cover email, and the internal record - so the invoice gets paid first time.
Creative refresh cadence playbook
Build the creative refresh cadence so production isn't a panic every Friday and ads don't fatigue audiences mid-campaign.
Re-engagement agent for a client gone quiet
A 5-output re-engagement workflow: a real hook, the message, the 10-day fallback, a graceful "no" reply, and the CRM note that prevents over-chasing.
Creative fatigue indicator
Build the early-warning system for creative fatigue at the asset level, so you swap before performance drops.
Quarterly retainer review agent
A 5-output quarterly review pack: recap doc, outcome scorecard, renewal proposal, the email, and the call talking points - including the response to "we need to think about it."
Workflow: paid ad creative generator (per channel)
Generates paid ad creative variants for Meta, LinkedIn, Google, and TikTok with A/B test plan.
Creative testing roadmap
Build the next 90 days of creative tests, structured by hypothesis - not 'let's try a new ad'.
Post-purchase magic-moment map
Find the exact moment customers fall in love with the product, so the whole campaign can chase that feeling.
Translate a creative concept for a non-creative client
Explain a creative concept to a client who isn't a designer — strip the jargon, use their language, end with the one question that moves the project forward.
Post-campaign creative review framework
Run a post-campaign review that diagnoses what creative actually drove the outcome, not who shouted loudest in the meeting.
Creative refresh cadence playbook
Build the creative refresh cadence so production isn't a panic every Friday and ads don't fatigue audiences mid-campaign.
Build a 'creative consumption' diet
Plans a deliberate consumption diet for creative input — books, films, art, music.
Behavioural truths from a quant data set
Translate dry quant data into the human behavioural truths a creative team can actually brief against.
Ad creative testing agent
Builds a structured ad-test framework for a campaign — hooks, hero shots, CTAs — and the report card I'll fill in after 7 days.
Workflow: weekly ad creative iteration
Iterates winning paid ad creative weekly to fight ad fatigue.
Write a video ad storyboard
Drafts a 6-frame storyboard for a paid social video ad with shot, copy, and timing.
Strategic guardrails for creative review
Build the principles you review creative against, so feedback isn't just 'I don't love it'.
Google Performance Max asset pack
Build a complete PMax asset pack with the audience signals and creative variation Google's algorithm actually needs.
Write a re-targeting ad sequence
Plans a 3-stage retargeting ad sequence with copy and creative direction for each warm-audience segment.
Generate Midjourney prompts for ad creative
Generates 5 Midjourney prompts for paid social ad creative testing different angles.
Write a screenplay scene (1 page)
Drafts a one-page screenplay scene with action, dialogue, and proper formatting.
Write a poem from a moment
Drafts a free-verse poem from a specific moment with sensory detail and restraint.
Pinterest creative for utility apps
Plan Pinterest creative for a utility app, where intent and aesthetic both have to be served at the same time.
Audience x creative x offer matrix testing
Design a 3x3x3 testing matrix that finds the winning combination without running 27 simultaneous tests.
Write a Meta ad creative test plan
Builds a 3x3 ad test matrix with hooks, angles, and creative formats for Meta Ads.
Strategic compromise document
Write down what the brand will and won't do, so the next ten creative reviews don't relitigate the same fights.
Competitive ad teardown
Paste competitor ad copy or describe their creative — get a teardown covering the angle, the hook, the offer, and what to steal or differentiate from.
Three-touch invoice escalation agent (gentle, firm, formal)
Three escalating chase drafts (day 7, 14, 21), plus the pause-work email and the CRM flag - everything ready to send without rewriting under pressure.
Cold pitch sequence agent (3 emails over 3 weeks)
A 3-email cold sequence that opens with a specific observation about their work, follows with proof, and closes the loop gracefully - useful over persistent.
Referral-warmed intro agent (turn a warm intro into a paid conversation)
A 5-piece referral handling workflow: reply to the referrer, intro to the prospect, the 5-day follow-up, the loop-back to the referrer, and the LinkedIn line.
PSI + contractor income classification agent for creative freelancers
A PSI classification workflow for creative freelancers: apply the 4 ATO tests, name the deduction impact, and produce the questions to take to the accountant before lodgement.
Creative kill rule for Meta and TikTok ads
Define the kill rule for an underperforming ad - so you stop bleeding budget on creatives that already lost.
Build an 'always have a side project' rule
Argues for and structures a side project that's purely for joy, not money.
Messy enquiry to scope doc agent
A 5-step scoping workflow that turns a messy enquiry into a 1-page scope doc, the 5 questions to lock down, a red-flag check, and the reply that opens the conversation.
Write a comic strip concept
Designs a 4-panel comic strip concept with setup, escalation, twist, and punchline.
Write 6 ad concepts for one product
Generates six diverse ad concepts for one product so you can test creative variety, not just copy.
Write a song lyrics structure
Drafts the structure of a song with verses, chorus, and emotional arc.
B-side of the campaign
Write the second story under the main story, so the campaign has depth instead of one repeating note.
Single-minded proposition extractor for a campaign
Strip a messy brief down to one campaign SMP that survives a creative review without three caveats.
Campaign idea spine
Define the through-line that holds every asset together, so the campaign reads as one idea, not a deck of unrelated ads.
TVC brief for a digital-only campaign
Write the TVC-style brief that forces digital teams to make one big idea, even when there's no TV money.
Build a world-building brief
Builds a world-building brief for a story, game, or brand fiction.
Write a black Friday campaign plan
Plans a complete BFCM campaign with offer, creative, channels, and a 30-day runway.
Campaign KPIs that aren't vanity
Map your campaign's measurements into a tree that connects the creative work to real business outcomes — instead of hiding behind averages that don't tell the truth.
360 idea audit
Audit whether the campaign idea actually works in every channel, or only in the format the agency presented it in.
Hero idea pressure-test
Stress-test a hero campaign idea against the questions a senior planner would ask before signing it off.
Write a short film concept
Drafts a 5-minute short film concept with logline, structure, and visual approach.
Generate ad creative briefs
Writes briefs a designer or video editor can execute for paid ad creative.
Brand world-building brief
Build the brand world the campaign lives inside, with rules a creative team can actually design to.
Agency-standard creative brief
Write a creative brief that contains every section a great planner would expect, with specifics not platitudes.
Ad creative variations for split-testing with a fixed product hero
Generate 8 background variations around a fixed product hero using img2img + inpainting - split-test ad creative without re-shooting. Covers masking, denoising strength, and a post-gen check.
Campaign manifesto
Draft the campaign-level manifesto - the rallying cry that lives at the top of the deck and never gets cut.