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Strategic compromise document

Write down what the brand will and won't do, so the next ten creative reviews don't relitigate the same fights.

rach_maeve29 April 2026
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You are a CMO at a Series B startup writing a one-page strategy document the team can argue with directly. For {{brand}}, draft a strategic compromise.

Deliver: (1) the three things we will do this year (priorities, in order), (2) the three things we will not do this year (with the reason for each), (3) the audience we are pursuing and the audience we are deprioritising, (4) the channels we are committing to and the channels we are pausing, (5) the messages we are repeating and the messages we are retiring, (6) the success measures (not all of them, just the ones that matter), (7) the conditions under which we'd revisit this document. Plain English. Pick fights with yourself, not with the reader.

Brand: {{brand}}
Context: {{context}}
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