The Library
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Message hierarchy build
Order the messages by audience priority so the campaign isn't trying to say everything at once.
Workflow: monthly content calendar generator
Generates a full month of content across all channels aligned to business priorities.
Write a daily plan
Drafts a focused daily plan tied to weekly priorities with deep work blocks.
Build a 'first 90 minutes' protocol
Designs a protected first 90 minutes of the workday for the most important work.
Build a 'wait, why am I doing this' check
Provides a quick check to ask before starting any task to confirm it's worth doing.
Conversion event priority setting
Prioritise conversion events across Meta and Google so the algorithm optimises for what actually matters.
Strategic compromise document
Write down what the brand will and won't do, so the next ten creative reviews don't relitigate the same fights.
Build an 'is this a yes' filter
Provides a 4-question filter for any new opportunity to decide yes/no fast.
Voice memo to today's top 3 priorities
Paste the messy voice-memo brain dump. Get back today's top 3 priorities, ranked, with the one to start with.
Build a 'no list' (things to stop doing)
Drafts a personal 'no list' — the things to stop doing to make room for what matters.
Build a 'one big thing' daily protocol
Sets up a daily protocol of identifying and shipping one big thing per day.
Build a strategic priorities memo
Drafts a 'strategic priorities' memo to align the team on what matters and what doesn't.
Build a 'ruthless calendar review'
Conducts a ruthless review of the next 4 weeks of calendar to cancel, decline, and protect.
Workflow: 'plan my week' Sunday coordinator
Plans the upcoming week with priorities, time blocks, and protected deep work.