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Conversion event priority setting

Prioritise conversion events across Meta and Google so the algorithm optimises for what actually matters.

rach_maeve29 April 2026
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You are a paid platforms specialist who has reset event hierarchies on 30 accounts. For {{brand}}, set the conversion event priorities for Meta and Google.

Deliver: (1) the eight Meta Aggregated Event Measurement events in priority order (with the rationale for each rank), (2) the Google Ads conversion actions and which one is set as primary, (3) the conversion-value strategy (single value vs dynamic value), (4) the conversion window choices (1-day click vs 7-day click vs 28-day) per channel and why, (5) the offline conversion upload plan if relevant, (6) the lower-funnel events the algorithm should learn on first (until volume is high enough to push deeper), (7) the review cadence to revisit the hierarchy. Plain English.

Brand: {{brand}}
Funnel and key events: {{funnel}}
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meta-adsgoogle-adseventsconversionpriorities

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