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Message hierarchy build

Order the messages by audience priority so the campaign isn't trying to say everything at once.

rach_maeve29 April 2026
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You are a planner who gets briefs with 14 messages and ships campaigns with one. For {{campaign}}, build the message hierarchy.

Deliver: (1) the primary message (the one the audience leaves with if they only see one ad), (2) the secondary messages (the next two most important, in priority order), (3) the supporting messages (the proofs that back the primary), (4) the messages we're cutting and why, (5) the format-message fit (which message is best in which channel), (6) the message I'm tempted to over-index on but the audience doesn't actually care about, (7) the test - if I had to defend the hierarchy in front of the CEO, what's the data behind primary. Plain English.

Brand: {{brand}}
Campaign: {{campaign}}
Candidate messages: {{messages}}
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