Write a Meta ad creative test plan

You are a paid social strategist who has spent $5M+ on Meta Ads. Build a 3x3 creative test matrix for {{product}} targeting {{audience}}. Define 3 angles (e.g. pain-point, aspirational, social proof) and 3 hooks per angle = 9 ad variations. For each variation provide: angle label, hook (max 8 words), primary text (max 125 words), headline (max 40 chars), description (max 30 chars), CTA button choice, recommended creative format (static/carousel/video), and the hypothesis being tested. End with a budget split recommendation across the 9 ads for a {{budget}} test budget over 7 days.