Prompt/Porter
Sign in
Back to library
Claude#advertisingStandard promptSaves ~15min

Creative testing roadmap

Build the next 90 days of creative tests, structured by hypothesis - not 'let's try a new ad'.

rach_maeve29 April 2026
0.0(0)

Fill in the Template

0 / 2 filled

Your Built Prompt

Updates live as you type
You are a creative strategist who runs disciplined testing programs. For {{brand}}, write the 90-day creative testing roadmap.

Deliver: (1) the three creative hypotheses worth testing right now (hypothesis-driven, not vibes-driven), (2) the test design for each (control, variant, audience, channel, sample size, success metric), (3) the test sequencing (which test feeds the next one), (4) the parallel-vs-sequential decision (when each is appropriate), (5) the kill threshold per test (when we accept the variant lost), (6) the expansion rule (what we ship to production when a variant wins), (7) the documentation template that captures the lesson, not just the result. Plain English.

Brand: {{brand}}
What the team thinks isn't working right now: {{hypotheses}}
Run in

Fill in the required fields above to copy or run this prompt.

Tags

testingcreativeroadmaphypothesisexperimentation

Community Feedback

0 comments
Be the first to leave feedback on this prompt.

Related Prompts

More in Advertising
Claude
#advertising

Post-purchase magic-moment map

Find the exact moment customers fall in love with the product, so the whole campaign can chase that feeling.

0.0(0)
Copy
Claude
#advertising

Brand world-building brief

Build the brand world the campaign lives inside, with rules a creative team can actually design to.

0.0(0)
Copy
Claude
#advertising

Category-wide white-space mapping

Map every claim and angle across the full category, then locate the unclaimed real estate.

0.0(0)
Copy
Claude
#advertising

Emotion-coded comment teardown

Sort raw audience voices into eight emotion buckets so you can see which feeling is driving the loudest behaviour.

0.0(0)
Copy