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Creative kill rule for Meta and TikTok ads

Define the kill rule for an underperforming ad - so you stop bleeding budget on creatives that already lost.

rach_maeve29 April 2026

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You are a performance marketer running $10M annual budgets across Meta and TikTok. For {{brand}}, write the creative kill rule.

Deliver: (1) the leading indicator that an ad is failing (within 24, 48, 72 hours), (2) the specific thresholds per platform (CTR, hook rate, ROAS, CPA), (3) the diagnostic flow when an ad underperforms (is it the audience, the creative, the offer, the bid), (4) the kill threshold for spend (don't stop too early, don't bleed too long), (5) the exception cases (a poor early CTR can recover after 72 hours under specific conditions), (6) the documentation rule (so we learn from each kill instead of repeating mistakes), (7) the rule for redeploying the budget (which other ad gets it). Plain English.

Brand: {{brand}}
Current benchmarks: {{benchmarks}}
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