The Library
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Performance dip — diagnostic post-mortem
Channel performance tanked? Walks through the likely causes systematically so your next move is informed, not panic.
Workflow: performance review prep coordinator
Coordinates manager + employee prep for a performance review.
Workflow: monthly newsletter sponsor performance review
Reviews the month's newsletter sponsor results + recommendations.
Workflow: weekly ad performance review
Reviews paid ad performance + identifies what to scale, kill, or iterate.
Build a performance improvement plan (PIP)
Drafts a PIP that's fair, specific, and gives a real chance to recover.
Write a marketing performance dashboard spec
Specifies the metrics, layout, and cadence for a weekly marketing performance dashboard.
Write a performance review
Drafts a fair, specific performance review covering wins, gaps, and development plan.
Performance audit for an underperforming campaign
Run a structured audit on a campaign that's missed its targets, with the conclusion the team needs to hear.
Performance reporting template
Build a performance report template that survives a stakeholder, client and board read without being three different documents.
Google Performance Max asset pack
Build a complete PMax asset pack with the audience signals and creative variation Google's algorithm actually needs.