The Library
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Weekly client/exec marketing report
Tight 1-page weekly report covering metrics, wins, blockers, and next week's plan. Stops the 'what did we do this week?' panic on Friday afternoon.
Daily, weekly, monthly review cadence
Build the cadence of paid review meetings - daily for fires, weekly for trends, monthly for strategy - so you're never reviewing everything every day.
Write a behind-the-scenes video script
Drafts a 90-second behind-the-scenes script that humanises the work without performance.
Build a performance improvement plan (PIP)
Drafts a PIP that's fair, specific, and gives a real chance to recover.
Creative fatigue indicator
Build the early-warning system for creative fatigue at the asset level, so you swap before performance drops.
Daily, weekly, monthly review cadence
Build the cadence of paid review meetings - daily for fires, weekly for trends, monthly for strategy - so you're never reviewing everything every day.
Build a sales coaching framework
Designs a sales coaching framework for managers to improve rep performance.
Google Performance Max asset pack
Build a complete PMax asset pack with the audience signals and creative variation Google's algorithm actually needs.
Performance dip — diagnostic post-mortem
Channel performance tanked? Walks through the likely causes systematically so your next move is informed, not panic.
Write a rubric for grading
Builds a rubric for assessing student work with criteria and performance levels.
Workflow: weekly ad performance review
Reviews paid ad performance + identifies what to scale, kill, or iterate.
The scale rule for paid social
Define when to add budget to a winning ad without burning it through fatigue or audience exhaustion.
Write a performance review
Drafts a fair, specific performance review covering wins, gaps, and development plan.
Creative kill rule for Meta and TikTok ads
Define the kill rule for an underperforming ad - so you stop bleeding budget on creatives that already lost.
Workflow: monthly newsletter sponsor performance review
Reviews the month's newsletter sponsor results + recommendations.
Write a quarterly social media report
Drafts a quarterly social media performance report with insights and next-quarter recommendations.
Monthly client performance report agent (data to narrative to next-month plan)
A monthly report that turns numbers into a story the client will read: executive summary, KPI commentary, the narrative, the next-month plan, and a 7-slide outline if you present live.
End-of-month retro template
Structured prompt to write up the monthly marketing retro — what worked, what didn't, what we're changing. For your team or for client.
Write a marketing performance dashboard spec
Specifies the metrics, layout, and cadence for a weekly marketing performance dashboard.
Build a quarterly business review (QBR) for the team
Drafts an internal QBR template for the leadership team covering performance, learnings, and decisions.
Build a sales QBR for the team
Drafts an internal sales QBR template covering performance, pipeline, and learnings.
Performance reporting template
Build a performance report template that survives a stakeholder, client and board read without being three different documents.
Build a 'manager scorecard'
Drafts a scorecard for evaluating manager effectiveness — from engagement, retention, growth signals.
Workflow: performance review prep coordinator
Coordinates manager + employee prep for a performance review.
Build a board deck
Drafts a 15-slide board deck covering performance, plan, and decisions needed.
Performance audit for an underperforming campaign
Run a structured audit on a campaign that's missed its targets, with the conclusion the team needs to hear.