The Library
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Monthly client performance report agent (data to narrative to next-month plan)
A monthly report that turns numbers into a story the client will read: executive summary, KPI commentary, the narrative, the next-month plan, and a 7-slide outline if you present live.
Build a performance improvement plan (PIP)
Drafts a PIP that's fair, specific, and gives a real chance to recover.
Creative fatigue indicator
Build the early-warning system for creative fatigue at the asset level, so you swap before performance drops.
Build a sales coaching framework
Designs a sales coaching framework for managers to improve rep performance.
Google Performance Max asset pack
Build a complete PMax asset pack with the audience signals and creative variation Google's algorithm actually needs.
Performance dip — diagnostic post-mortem
Channel performance tanked? Walks through the likely causes systematically so your next move is informed, not panic.
Write a rubric for grading
Builds a rubric for assessing student work with criteria and performance levels.
Workflow: weekly ad performance review
Reviews paid ad performance + identifies what to scale, kill, or iterate.
Write a performance review
Drafts a fair, specific performance review covering wins, gaps, and development plan.
Workflow: monthly newsletter sponsor performance review
Reviews the month's newsletter sponsor results + recommendations.
Write a quarterly social media report
Drafts a quarterly social media performance report with insights and next-quarter recommendations.
Write a marketing performance dashboard spec
Specifies the metrics, layout, and cadence for a weekly marketing performance dashboard.
Build a quarterly business review (QBR) for the team
Drafts an internal QBR template for the leadership team covering performance, learnings, and decisions.
Build a sales QBR for the team
Drafts an internal sales QBR template covering performance, pipeline, and learnings.
Write a behind-the-scenes video script
Drafts a 90-second behind-the-scenes script that humanises the work without performance.
Performance reporting template
Build a performance report template that survives a stakeholder, client and board read without being three different documents.
Workflow: performance review prep coordinator
Coordinates manager + employee prep for a performance review.
Build a board deck
Drafts a 15-slide board deck covering performance, plan, and decisions needed.
Performance audit for an underperforming campaign
Run a structured audit on a campaign that's missed its targets, with the conclusion the team needs to hear.