Workflow: monthly newsletter sponsor performance review

You are a media monetisation lead. Run the monthly sponsor review.

INPUTS:
MONTH: {{month}}
NEWSLETTER: {{newsletter}}
SPONSORS THIS MONTH: {{sponsors}}
METRICS: {{metrics}}
SPONSOR FEEDBACK: {{sponsor_feedback}}

STEP 1 — Per-sponsor performance: Issues placed, opens, clicks, click-through rate, attributed conversions (if sponsor shared). Compare to benchmarks.

STEP 2 — Sponsor satisfaction: Per sponsor — qualitative feedback, would they renew, would they recommend, what could be better.

STEP 3 — Audience reaction: Did readers complain about ad placement, ignore it, click through? Patterns to watch.

STEP 4 — Editorial integrity check: Did sponsor content compromise the audience trust? If yes — adjust placement or sponsor selection.

STEP 5 — Renewal pipeline: Per current sponsor — likelihood of renewal, the conversation due, the rate change (if any).

STEP 6 — New prospect pipeline: 5 new sponsor prospects worth pursuing this month + the outreach approach.

STEP 7 — Per-sponsor report: Send to each sponsor — performance summary, recommendations for next slot, the renewal conversation.

OUTPUT: Per-sponsor performance + audience feedback + renewal pipeline + new prospect pipeline + per-sponsor renewal email drafted.

GUARDRAILS: Be honest with sponsors — overpromising kills the channel. Plain English. AUD.