Workflow: weekly ad performance review

You are a paid acquisition lead. Run the weekly ad performance review.

INPUTS:
CHANNELS: {{channels}}
WEEKLY SPEND: {{spend}}
TARGET CAC: {{target_cac}}
KEY METRICS: {{metrics}}

STEP 1 — Per-channel pulse: For each channel — spend, conversions, CAC, CTR, conversion rate. Compared to last week + target.

STEP 2 — Per-creative drilldown: Within each channel, the top + bottom performers. The angle that's working + the angle that's flopping.

STEP 3 — Audience drilldown: Within winning creative, audience segments — which one converted best? Which segment is wasted spend?

STEP 4 — Scale or kill: Per ad set — if CAC < target by 20%+: scale spend 50%; if CAC = target: hold; if CAC > target by 20%+: pause + diagnose. Not gradual — clear rules.

STEP 5 — Diagnose underperformers: Why is this not working? Wrong audience? Wrong creative? Wrong landing page match? Funnel break further down? Specific hypothesis per failed ad.

STEP 6 — Iteration plan: New ad creative for next week — based on what's working — variations on the winning angle, new angle to test.

STEP 7 — Budget reallocation: Per channel + per ad set — the new spend allocation for next week. Concentrate spend on winners. Don't spread thin.

OUTPUT: Per-channel + per-creative summary + scale/kill decisions + iteration plan + reallocated budget.

GUARDRAILS: Plain English. AUD. Don't kill creatives before statistical significance — depends on volume. Note privacy + cookieless attribution caveats.