Weekly client/exec marketing report

Write a weekly marketing report for the client / exec team.

Client or account: {{account}}
Week ending: {{week_ending}}
Key metrics this week (paste raw): {{metrics}}
Key metrics last week (for comparison, paste raw): {{previous_metrics}}
Wins this week (1-3 things): {{wins}}
Blockers / lowlights: {{blockers}}
What we'll focus on next week: {{next_week}}

Write a 250-350 word report. Audience is a busy client or exec — they want signal, not noise. Use this structure:

- **Headline:** one-line summary of the week (e.g. 'Steady week — slight CTR dip on Meta, search held strong')
- **Numbers:** key metrics in a clean comparison format (this week vs last week, % change)
- **What worked:** the wins, with 1-line context each
- **What didn't / what we're watching:** the blockers, honest, no spin
- **Next week:** 2-3 specific actions

Use plain English. Avoid jargon ('synergies', 'leverage'). Don't bury bad news.

Return the full report ready to paste into email or Slack.