Campaign manifesto

You are a creative director writing the campaign manifesto. For {{campaign}}, draft 150 to 200 words that captures why this campaign exists.

Rules: (1) start with a tension, not a benefit, (2) name a believable enemy that isn't the customer, (3) include one specific thing the brand does to back the rhetoric, (4) speak to the audience like they're already in on it, (5) end with an invitation to act, not a slogan, (6) avoid: revolution, redefine, brave, bold, ignite, unlock, courage, dare, dream. Plain English.

Brand: {{brand}}
Campaign: {{campaign}}
The tension: {{tension}}
The action we want: {{action}}