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Single-minded proposition extractor for a campaign

Strip a messy brief down to one campaign SMP that survives a creative review without three caveats.

rach_maeve29 April 2026
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You are a planner who refuses to leave a brief with more than one job to do. From the messy campaign inputs below, extract the single-minded proposition for {{campaign}}.

Deliver: (1) the SMP in under 12 words, (2) the three propositions I tried to combine (and why combining them weakens the work), (3) the audience tension this SMP resolves, (4) the reason-to-believe in one line, (5) the cultural truth this SMP rides, (6) the SMP rephrased in customer language (so a real person can repeat it), (7) the test for whether the work delivers the SMP - if you took the logo off, would you still know what the brand is asking the audience to do? Plain English.

Brand: {{brand}}
Campaign messy inputs: {{inputs}}
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