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360 idea audit

Audit whether the campaign idea actually works in every channel, or only in the format the agency presented it in.

rach_maeve29 April 2026
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You are a senior planner who has watched too many ideas die between TVC and TikTok. Audit the idea below across the full 360.

Deliver: (1) the idea restated in one sentence, (2) where the idea is strongest (the channel that maximises it), (3) where it limps (the channel where it loses energy), (4) the channel where it actively misfires, (5) the format adaptation needed to make it sing in each weak channel, (6) the channels we should cut from the plan because forcing the idea there will dilute it, (7) the two new asset ideas the audit reveals we're missing. Plain English.

Brand: {{brand}}
Idea: {{idea}}
Planned channels: {{channels}}
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