The Library
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Workflow: 'before this meeting' calendar audit
Audits a single upcoming meeting + decides keep/cancel/restructure.
Workflow: SEO audit + content gap analysis
Audits a site's SEO + identifies content gaps to fill in the next quarter.
Workflow: vendor cost audit + cancellation script
Audits monthly SaaS spend and generates the cancellation conversation per under-used vendor.
Build a 'research culture audit'
Audits a company's research culture across processes, behaviours, and impact.
Run an AI bias audit
Audits an AI feature for bias across user demographics or segments.
Run an open source license audit
Audits a codebase for open source licenses to identify compliance obligations + risks.
Build a calendar audit
Audits a calendar to find meetings to cut, shorten, or convert to async.
Build a 'meetings I shouldn't be in' audit
Audits which meetings you shouldn't be in and how to gracefully exit.
Write a 'what's working' marketing audit
Audits a brand's current marketing across channels and gives a 'do more / less / stop' verdict.
Build a marketing tech stack audit
Audits a marketing tech stack for redundancy, gaps, and cost optimisation.
Write a content audit checklist
Provides a structured audit framework to score and prune existing content.
Audit a landing page for conversion
Performs a structured CRO audit on a landing page and gives prioritised fixes.
Audit an email list for deliverability
Reviews your email program against deliverability and engagement best practices.
Build a brand 'tone audit' visual
Audits a brand's visual tone across recent outputs and shows where it's drifted.
Plan a content audit
Plans a content audit for a website or social channel to surface what's working and what's stale.
Audit a post-rebrand rollout 90 days in
Did the rebrand actually land, or is half the audience still seeing old assets? Forensic check.
Audit a product onboarding flow for time-to-value
Where the onboarding flow loses users between sign-up and value. With the 3 fixes that move the needle.
Audit an existing brand identity for drift and debt
Where the identity has quietly broken across the last 12 months. With a prioritised fix list.
Audit feature naming consistency across the product
Where features are named in 3 different styles inside one app. The cleanup plan.
Audit a pricing page for clarity and conversion
Where the pricing page leaks trust or confuses buyers. Forensic, not just 'add testimonials'.
Audit your hero messaging across web, social and email
Are you saying the same thing in the hero spots that matter? Drift report and fixes.
Audit an existing brand's voice and identify drift
Paste 5 samples and get a brutal voice consistency report with the exact lines that broke voice.
Performance audit for an underperforming campaign
Run a structured audit on a campaign that's missed its targets, with the conclusion the team needs to hear.
360 idea audit
Audit whether the campaign idea actually works in every channel, or only in the format the agency presented it in.
Customer language audit for ad copy
Strip verbatim phrases out of customer voice data and rank them by usability in headlines and ad hooks.
Competitor positioning audit
Audit the positioning of each competitor across promise, proof and reason-to-believe, so you can see the cracks.
Claim-stripping and saturation audit
Audit which claims are saturated across the category, so you stop saying things customers stopped hearing.