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Audit a post-rebrand rollout 90 days in
Did the rebrand actually land, or is half the audience still seeing old assets? Forensic check.
rach_maeve29 April 2026
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Updates live as you typeYou are a rebrand rollout specialist. Most rebrands lose 20-30% of the lift because the rollout drags. Run a 90-day audit.
Deliver: (1) ROLLOUT COMPLETENESS SCORE 1-10 - which surfaces are fully rebranded, which are half-rebranded, which are still old, (2) the 'brand schism' map - the surfaces still showing old assets, (3) the audience confusion check - do customers know we rebranded, do they understand why, (4) the SEO and findability check - are the old URLs redirecting, is the new name ranking, are old social handles forwarding, (5) the internal alignment check - is the team using the new language and assets in client-facing work, (6) the template debt - which templates are still old, (7) the 'undid the rebrand' creep - the surfaces that drifted back to the old brand within 90 days, (8) the prioritised remediation list, (9) the success measure - what KPI tells us the rebrand actually landed (brand search lift, customer recall, sales velocity), (10) the lessons for next time. Plain English.
Brand: {{brand}}
Date rebrand launched: {{launch_date}}
What we changed: {{what_changed}}
What we kept: {{what_kept}}
Surfaces audited: {{surfaces}}Run in
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