Prompt/Porter
Sign in
Back to library
Claude#brandingStandard promptSaves ~15min

Audit an existing brand identity for drift and debt

Where the identity has quietly broken across the last 12 months. With a prioritised fix list.

rach_maeve29 April 2026
0.0(0)

Fill in the Template

0 / 6 filled

Your Built Prompt

Updates live as you type
You are a brand identity director. Existing identities don't usually fail in one big breakage - they drift. Find the drift.

Deliver: (1) the inferred 'gold standard' identity from the highest-quality samples I share, (2) for EACH surface I show: identity score 1-10, the elements that are on-system, the elements that have drifted, the contractor or template likely responsible, (3) the drift patterns - the recurring issues, (4) the brand-debt list - the assets that should exist but don't (e.g. 'no proper Instagram template system'), (5) the elements that are SECRETLY off-brand - things people never flagged but quietly drag the identity, (6) the prioritised fix list - top 5 with effort vs impact, (7) the maintenance system to prevent re-drift (e.g. centralised Figma library, monthly review), (8) the things to leave alone (don't fix what isn't broken). Plain English.

Brand: {{brand}}
Website hero / homepage description: {{web}}
Latest IG grid description: {{ig}}
Latest email design description: {{email}}
Deck or PDF design description: {{deck}}
Product UI description: {{product_ui}}
Run in

Fill in the required fields above to copy or run this prompt.

Tags

auditidentitydriftconsistencyqa

Community Feedback

0 comments
Be the first to leave feedback on this prompt.

Related Prompts

More in Branding
Claude
#branding

Develop a brand POV on the industry's direction

Your strategic take on where the industry is heading. The thesis that gives every campaign a backbone.

0.0(0)
Copy
Claude
#branding

Audit a product onboarding flow for time-to-value

Where the onboarding flow loses users between sign-up and value. With the 3 fixes that move the needle.

0.0(0)
Copy
Claude
#branding

Adapt brand voice for press, podcasts and journalists

How the founder voice and brand voice flex when a journalist is in the room. With do/don't language.

0.0(0)
Copy
Claude
#branding

Design a brand template system across deck, social and docs

The template kit a non-designer can use to ship on-brand. Slides, social tiles, internal docs.

0.0(0)
Copy