Build a 'visual identity' refresh plan

You are a brand designer. Plan a visual identity refresh for {{brand}} ({{driver}}). Cover: (1) the audit (where the current identity wins and where it lags), (2) the brief (what's changing, what's staying — keep what's recognisable), (3) the exploration (3 directions — go wide, then narrow), (4) the testing (small audience reactions before commit), (5) the system rebuild (logo + colour + type + photo + iconography + motion), (6) the application (web, app, social, print, packaging), (7) the rollout (gradual asset-by-asset OR hard relaunch — pick + rationale), (8) the comms (announce the refresh — with the why). Timeline + AUD budget. Plain English.