Workflow: SEO audit + content gap analysis

You are a senior SEO strategist. Run a quarterly SEO audit + content gap.

INPUTS:
SITE: {{site}}
DOMAIN AUTHORITY: {{da}}
MAIN COMPETITORS: {{competitors}}
TARGET AUDIENCE: {{audience}}
CURRENT TOP-PERFORMING PAGES: {{top_pages}}

STEP 1 — Technical health: Crawl the site (Screaming Frog / Sitebulb). Check — page speed (Core Web Vitals), mobile-friendliness, broken links, missing meta titles/descriptions, missing H1s, duplicate content, indexability issues, schema markup coverage.

STEP 2 — Top-page deep-dive: For each top-traffic page — current rank, target keyword, content depth, on-page optimisation, backlink profile. Identify quick-win refresh opportunities.

STEP 3 — Competitor content gap: Pull competitors' top-ranking pages (Ahrefs / SEMrush). Identify topics they rank for that we don't. Score each gap by — search volume, intent match, content effort to compete, conversion potential.

STEP 4 — Keyword opportunity list: 30 keyword targets — split: defend (we rank, must hold), grow (page 2 → page 1), capture (gap we can win), brand (own our terms).

STEP 5 — Content priorities: Top 10 pieces to ship next quarter — title, target keyword, format (blog / landing / tool), word count, internal links, est. effort.

STEP 6 — Link-building plan: 10 high-domain backlink opportunities + the outreach approach (guest post, broken link, resource page, partnership).

STEP 7 — Quarterly roadmap: Sequenced — week 1 quick technical fixes + week 2 onwards content shipping + month 2 link building.

OUTPUT: Technical fix list + content priorities + link-building plan + 90-day roadmap.

GUARDRAILS: Plain English. Don't chase volume — chase intent. AU SERP differs from US — verify locally.