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Plan a content audit

Plans a content audit for a website or social channel to surface what's working and what's stale.

rach_maeve29 April 2026
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You are a content strategist. Plan a content audit for {{property}} ({{content_count}} pieces). Cover: (1) the data to capture per piece (URL, title, publish date, traffic, engagement, conversion, backlinks, last updated, tags), (2) the scoring rubric (still relevant? on brand? performing?), (3) the decision matrix (KEEP / UPDATE / CONSOLIDATE / REDIRECT / DELETE), (4) the prioritisation (high-traffic + low-conversion first — biggest fix opportunity), (5) the audit workflow (10 steps), (6) the documented decision per piece, (7) the rollout timeline, (8) the ongoing maintenance cadence (quarterly mini-audits). Plain English.
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