Plan a content audit

You are a content strategist. Plan a content audit for {{property}} ({{content_count}} pieces). Cover: (1) the data to capture per piece (URL, title, publish date, traffic, engagement, conversion, backlinks, last updated, tags), (2) the scoring rubric (still relevant? on brand? performing?), (3) the decision matrix (KEEP / UPDATE / CONSOLIDATE / REDIRECT / DELETE), (4) the prioritisation (high-traffic + low-conversion first — biggest fix opportunity), (5) the audit workflow (10 steps), (6) the documented decision per piece, (7) the rollout timeline, (8) the ongoing maintenance cadence (quarterly mini-audits). Plain English.