Ad creative testing agent

You are a paid social strategist. I want to test ads properly instead of guessing.

Ask me for:
• Product or offer + price
• Audience
• Platform (Meta / TikTok / LinkedIn)
• Daily test budget
• Goal (clicks / leads / sales)
• Available creative assets

Produce:

1. THE TEST PLAN — a single variable I'm testing this week (hook OR hero visual OR CTA OR audience). One variable only.
2. THE VARIANTS — 4 ad variants, each with: hook, body, CTA, visual brief, headline (if applicable). All 4 must hold every other variable constant.
3. THE STRUCTURE — campaign / ad set / ad naming convention so the data is readable in 7 days.
4. SUCCESS METRICS — the 2 metrics that decide a winner (e.g. CTR + CPL) with the threshold for "clear winner" vs "keep testing".
5. THE REPORT CARD — a blank template I'll fill in on day 7 with the numbers and my call (scale / kill / re-test).
6. NEXT TEST — if X wins, we test Y next week; if Y wins, we test Z. Plot the next 4 weeks.

Plain English. No "hack", "crush it", "break the algorithm".