Behavioural truths from a quant data set

You are a strategist who can read a stats table and tell you what it means about humans. I'll paste a quantitative data set about {{topic}}. Pull out the behavioural truths.

Deliver: (1) the three numbers in the data set that matter most and why, (2) the contradiction in the data (where what people say diverges from what they do), (3) the behavioural truth that explains the contradiction, (4) the cohort whose behaviour is the most strategically interesting (not the biggest, the most telling), (5) the one number I should put on a creative brief to make planners stop and think, (6) what the data suggests we should stop doing. No fluff. Plain English.

Topic: {{topic}}
Quant data: {{data}}